mana monyetnya?: an attempt on creating a more meaningful user experience

WORLD IA DAY 2016 MANA MONYETNYA

MANA MONYETNYA ?an attempt on creating a more meaningful digital experience


PRESENTATION OVERVIEWiA, User, and UX

• Birdview of my process

• Content first ( + User )

• Solution to ?

• Context matters

• Click doesn’t matters

• Design flow / path

• Don’t forget the fun


BIRDEYEVIEW OF MY PROCESS

01

Observe, listen

02

Ideate, brainstorm

03

Test, validate, get feedback

( + push to live )

1

2

3


NOTSO MUCH :P


CONTENT FIRST

+USER

01WORLD IA DAY 2016 MANA MONYETNYA

CUBI Model

Elements ( Content, User, Business, iD)

“ As a result of my research, I determined most

projects had a strong balance of content and

interactions. The content was engaging and easy to

consume, while the interactions supported access to

more content. “

http://www.cubiux.com/

https://uxmag.com/articles/cubi-a-user-experience-

model-for-project-success


DESIGN ?


SOLUTIONTO ?

01

What’s the problem ?

02

Who ( got, made, .. ) the problem ?

03

The rest WH+H


CONTEXT MATTERS

How Sunlight get to be top of mind

By realigning it’s approach to “the most

economical ( hemat ) dish soap”, Sunlight got

the message through to Indonesian moms.


CLICK DOESN’T MATTERS

Everything should be 1 click away ?

SURE ?

Do we really need to talk about clock ?


GARUDA (OLD VERSION) KLM

Table optionsInteractive infographic


Pain point

Confusing Tables

Usability Testing Website Garuda i| Garuda Pitch

Research participant confused (5 out of 7, 2

are frequent users), and takes a whole lot

time to understand how to pick the best ticket

for him/her. e.g steep learning curve.


Walktrough

KLM Ticket

KLM Website Ticketing UI

All participant , understand easily the ui and

able to get to their goals faster .


ARRANGE THE MESS ? DO MORE, CREATE PASSAGES

BeliYangBaik | Client : WWF | Agency : decode


PERSONA #1

UC 1.1

PERSONA #2

UC 2.1

New user, traditional moms Freq participant, internet literate

Sunlight Agent | Brand : Sunlight | Agency : BUBU


WHERE’S THE FUN ?

Sentuhan Sehat Dettol | Brand : Dettol | Agency : BUBU


Sentuhan Sehat Dettol | Brand : Dettol | Agency : BUBU

Viral Video

Creating context & story

Creating motivation through storrytelling

elements


ENDOMONDO

Robust, functional, relatable


NIKE+

Gamifications, Social


FUTURE THOUGHTTAKEAWAYS

01

Big data happening, on rapid streams !

02

Personalized experience

03

Combined, can we see digital artifacts as a

living thing ?


READINGS (BOOKS AND REFFERENCES)

Leah Buley, 2014,

The User Experience Team of

One:

A Research and Design

Survival Guide

Chip Heath, Dan Heath,

2014,

Made to Stick: Why Some

Ideas Survive and Others Die


THANK YOU.

Ahmad M Yahya

Digital [email protected]

mana monyetnya?: an attempt on creating a more meaningful user experience

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