mammoth finds · 2018-10-29 · mammoths, mastodons, camels, and giant ground sloths, lived in...
TRANSCRIPT
MAMMOTH FINDS Telling TxDOT’s story and Lessons for Public Relations
The Story
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The Narrative
3
Other Narratives
4
So, what is PR?
Strategy
Communication
Management
Protection
Enhancement
Simple
Powerful
5
How do we do it?
Know what makes the news
–Controversy
–Change
–Unique
–Unusual
–New
6
What’s the point?
Know what makes your story impactful.
7
What’s the one thing you want
the audience to take away
from this story?
Get Clearance
8
Don’t Be Ricky Bobby
9
Our Story
10
In our words
Frio Find Video
11
QUESTIONS?
Media Relations
512.463.8700
@txdot
facebook.com/txdot
twitter.com/txdot
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