MAM & Baby Basics 5th November 14

Market Overview

Market Share

Soothers 26.6%

Teethers 5.2%

Bottles & Accessories 27.1%

Teats 11.9%

Feeding Range 11.4%

Cups 17.9%

Category Growth

Soothers -2.6%

Teethers -12.5%

Bottles & Accessories -4.3%%

Teats -10.3%

Feeding Range -7.3%

Cups -3.9%

Average Price Per Unit

Soothers -1.9%

Teethers -6.3%

Bottles -3.3%

Teats -0.6%

Feeding Range -3.8%

Cups -2.0%

•

•

•

Market Share

Tommee Tippee 39.2%

Avent 18.8%

MAM 6.7%

Private Label 14.3%

Nuby 7.8%

Dr Browns 2.8%

Other 10.5%

Brand Growth

Tommee Tippee -9.6%

Avent -10.9%

MAM +5.9%%

Private Label +5.8%

Nuby +2.1%

Dr Browns +2.5%

Other -4.3%

Average Price Per Unit

Tommee Tippee -2.9%

Avent -1.9%

MAM +3.7%

Private Label -3.1%

Nuby -3.5%

Dr Browns -4.0%

Other +2.6%

•

•

•

Market Share

Tommee Tippee 29.1%

Avent 31.6%

MAM 20.4%

Private Label 11.8%

Nuby 0.9%

Other 6.2%

Brand Growth

Tommee Tippee -6.3%

Avent -6.4%

MAM +5.3%%

Private Label +4.7%

Nuby -39.3%

Other +7.0%

Value ROS

Tommee Tippee -5.8%

Avent -7.7%

MAM +6.7%

Private Label 0.0%

Nuby -1.0%

Other +6.5%

•

•

•

•

Market Share

Tommee Tippee 18.0%

Avent 0.1%

MAM 6.5%

Private Label 12.7%

Nuby 45.8%

Other 16.9%

Brand Growth

Tommee Tippee -31.6%

Avent -0.9%

MAM -21.1%

Private Label -6.1%

Nuby -5.6%

Other -3.8%

Latest 4 Weeks

Tommee Tippee -35.8%

Avent N/A

MAM +1.7%

Private Label +3.5%

Nuby +12.3%

Other -10.8%

•

•

•

Market Share

Tommee Tippee 38.5%

Avent 25.8%

MAM 1.9%

Private Label 16.2%

Nuby 1.4%

Dr Brown’s 8.8%

Other 7.5%

Brand Growth

Tommee Tippee -3.1%

Avent -7.7%

MAM +13.1%

Private Label +4.3%

Nuby -9.9%

Dr Brown’s +4.4%

Other +14.8%

Value ROS

Tommee Tippee -0.8%

Avent -6.2%

MAM +10.0%

Private Label -0.2%

Nuby +4.5%

Dr Brown’s +3.9%

Other +26.6%

•

•

•

•

Market Share

Tommee Tippee 48.1%

Avent 31.1%

MAM 2.0%

Private Label 7.0%

Nuby 0.6%

Dr Brown’s 6.9%

Other 4.2%

Brand Growth

Tommee Tippee -1.2%

Avent -19.6%

MAM +25.4%

Private Label +7.4%

Nuby -17.9%

Dr Brown’s -3.2%

Other -47.9%

Value ROS

Tommee Tippee -0.3%

Avent -17.0%

MAM +24.5%

Private Label +4.8%

Nuby +2.9%

Dr Brown’s -3.5%

Other +15.7%

•

•

•

Market Share

Tommee Tippee 43.2%

Avent 0.04%

MAM 1.1%

Private Label 27.6%

Nuby 4.5%

Other +23.6%

Brand Growth

Tommee Tippee -15.1%

Avent -77.0%

MAM +44.5%

Private Label +9.6%

Nuby -32.4%

Other -2.8%

Latest 4 Weeks

Tommee Tippee -20.2%

Avent -93.9%

MAM +30.3%

Private Label +35.1%

Nuby -30.9%

Other +19.1%

•

•

•

•

Market Share

Tommee Tippee 53.6%

Avent 3.7%

MAM 0.7%

Private Label 10.5%

Nuby 23.3%

Other 8.2%

Brand Growth

Tommee Tippee -15.2%

Avent -18.4%

MAM +48.9%

Private Label +23.9%

Nuby +20.5%

Other -0.6%

Value ROS

Tommee Tippee -15.0%

Avent -6.9%

MAM +12.8%

Private Label -6.2%

Nuby +15.0%

Other -6.3%

•

•

•