malherbe gmbh
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YOUR LOGO
EXTENDED ENTREPRENEUR EXPERIENCE IN GERMANY FOR FOREIGN HEADQUARTERED CORPORATION
Emmanuel Malherbe
YOUR LOGOPage 2
SOME KEY PARAMETERS
PROFILE - EXPERIENCE
NETWORK
LEGAL AND ADMINISTRATION EXPERIENCE
1
3
4SALES AND MARKETING EXPERIENCE
STEP BY STEP APPROACH6
2
5
7
8
REFERENCES
ACCREDITATION
YOUR LOGOPage 3
1. SOME KEY PARAMETERS THE COUNTRY
The largest economy in Europe
First export market for France but adverse balance of trade amount 15 Mrd. EURO
Wallonia export business with France: 27 % of the total export BUT only 15 % export business with Germany
Very competitive market with major competitors in nearly all sectors
Key market for EOM – Turnkey and re-export sales
Open for innovation - International
Critical size for direct sales
GERMANY
YOUR LOGOPage 4
2. PROFILE - EXPERIENCE 1992 - 2000
French medium size Cy. (5J.)
Area sales manager
Benelux, Germany, S-E Asia
Packaging machinery
MAIN ACHIEVEMENT
First sales to FMCG Majors
Break through in Germany against 2 local world leaders
French blue ship Cy. (4J.)
Sales Manager Germany
Glas processing
JIT Subcontractor furniture industry
MAIN ACHIEVEMENT
Increase group sales by 31 %
Customer portfolio turn around for the German manufacturing plant
YOUR LOGOPage 5
2. PROFILE - EXPERIENCE 2000 - 2010
German Hidden Champion (2J.)
Managing director subsidiary
P&L Responsability
Fund Raising
MAIN ACHIEVEMENT
Set up the company (start up)
Define the business model
First significant turn over
US Niche Market leader (9J.)
Country Manager Germany
Set up of the German subsidiary
P&L Responsability
MAIN ACHIEVEMENT
Succesful transition to direct sales
Triple the turnover over the period
Establish repetitive OEM Sales
YOUR LOGOPage 6
3. NETWORK
INDUSTRIES
Extended contact network in a wide variety of industrial sectors all over Germany
AgroPlasmid DNAMachinery packaging – processingGlas industryFurnitureOEM – Turn key suppliersChemical industryMedical equipmentBiogazBeverage insustryDIY…….
YOUR LOGOPage 7
4. LEGAL AND ADMINISTRATION EXPERIENCE
AREA OF EXPERTISE
Distributor contract
Transition distributor / direct sales
Set up of subsidiary
Financial and Tax management of subsidiary
HR Management
Government incentive investigations
Intelectual property
YOUR LOGOPage 8
5. SALES AND MARKETING EXPERIENCE
AREA OF EXPERTISE
Market research
Business & marketing plans
Competition analyses
Investigation of business
opportunities
Ditribution channel analyses
Sales / Partnership / negociation
YOUR LOGOPage 9
6. STEP BY STEP APROACH
DIAGNOSTICScope of needsGoal definition
ACTIONProject phasing - investigationContract and confidentiality agreement
REPORTReportsRecommendations
EXECUTIONImplementation of the recommandations.
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7. REFERENCES
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GROUPELEC SA – Paris - FranceBelgium Market research for low voltage electrical products
MAXX MATERIAL SYSTEMS LLC, Hampton, VAwww.flexmh.comEuropean market research for telescopic conveyors
ARC SA – Dieppe – FranceDistribution Launch on the German Marketwww.arc-dieppe.com
MEDISOFT SA - Sorinnes/Dinant www.medisoft.be- Set up of the Germany Subsidiary
YOUR LOGOPage 11
Let‘s make together
Germany be one of
your key export market
YOUR LOGO
8. ACCREDITATION
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Accredited foreign Trade Advisor AWEX :
YOUR LOGOPage 13
I would be happy to help.
Do You Have Any Questions?
YOUR LOGOPage 14
Malherbe GmbHFasanenweg 64D-33335 GüterslohMobil D: +49 151 504 88 715Mobil B: +32 474 88 30 [email protected]
BankSparkasse AachenKonto: 1070745334Blz: 39050000IBAN: DE88390500001070745334BIC: AACSDE33
Eingetragen im Handelsregister Amtsgericht Aachen HR B 16 706Sitz der Gesellschaft ist AachenGeschäftsführer: Emmanuel Malherbe