malcolm thorpe | unlocking asia in sport | money in sport
TRANSCRIPT
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Unlocking Asia in SportMalcolm Thorpe, World Sport Group
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Regardless of geography, nationalities and ethnicities,
Sport acts as a common language
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IN ASIA
FOOTBALL IS NUMBER 1
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77% 75% 74%70% 69%
60% 60%
53% 52%
42%37% 36% 34%
31% 30%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Indonesia Thailand Saudi Arabia Malaysia South Korea Qatar UAE Hong Kong Singapore Japan Australia Taiwan New Zealand India China
Interest & Popularity in Football
Interest
Repucom, World Football, 2014
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…and the silver
goes to?
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Impact of premium,
international sports
brands and events
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More world-class sporting events coming to Asia
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Developing world-class infrastructure
National identity
Destination branding
Local benefits
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ASIA’S BIGGEST
FOOTBALL TOURNAMENT
650,000 aggregate attendance
>1 billion in global TV audience
>3 billion in Twitter reach
>13 million minutes watched on
official YouTube page
>670,000 Facebook likes
>897,000 Weibo followers
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Most-watched sports event in
Malaysia, Indonesia & Thailand
SportBusiness International, No. 198, 03.14
4 3 3
Accounted for
of the top 5 most watched sports events
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UNLOCKING ASIA IN SPORT