malaria no more uk counting up support. our objectives increase political commitment and official...
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Malaria No More UK
Counting Up Support
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Our objectives
• Increase political commitment and official donor funding for tackling malaria from the UK, EU & G8.
• Support malaria prevention and treatment through increased individual donations, government and private sector funding; and by supporting behaviour change communication efforts.
• Significantly increase UK public understanding of, and concern about, the impact of malaria in sub-Saharan Africa. Use UK based stakeholders including media to influence international opinion, particularly in Africa.
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Progress towards goalsThe last 10 years have seen strong and rapid progress in the number of
households owning at least one ITN – but we still have a long way to go. We also need comparable progress on RDT and ACT access and availability.*
* Source: RBM Progress and Impact Series, 2010 World Malaria Day Africa Update
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A new approach
Combine a powerful blend of funding, advocacy, popular campaigning and on-the-ground implementation to achieve our goal of ending malaria deaths.
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Advocacy success2009 Early Day Motion: 137 MPs signed up from
across all the major parties (double 2008 figures)2010 manifesto commitments on malaria from each
of the UK’s major political parties:• Conservatives: £500 million/yr to tackle malaria• Labour: £1 billion in funding to the Global Fund
from 2008-15, deliver 30 million nets by 2013• Liberal Democrats: pledge to prioritise health
programmes to restrict the spread of malaria
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Broadening media appeal • Media coverage valued at £5.5 million• Charity of choice for I’m A Celebrity...Get Me Out
of Here! 2009 which raised funds for Ghana• Combined circulation of print, radio, broadcast and
online news coverage >550 million, including: BBC World: Hard Talk - Ray Chambers BBC World documentary: Jo Yirrell in Ghana Al Jazeera online: Yousssou N’Dour BBC World Service: World Malaria Report
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Partnerships to maximise impact in Africa
We work with a range of partners across sectors, encompassing corporations, governments, faith-based organisations, and other NGOs.
Programmes funded by Malaria No More UK:• Clinton Foundation/SAMEST in Botswana: net
distribution and education campaign, mobile phone surveillance
• NetsforLife in Ghana, in partnership with Comic Relief, NMCP, and USAID/PMI: net distribution and education campaign for 1 million nets to 600,000 households
Armajaro/Source Trust: Provided free bed nets to 50,000 farmers in Ghana in their first year.
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4.4 Billion reasons to engage with faith
Lambeth Palace: 2010 Archbishop of Canterbury first-ever broadcast message to mark World Malaria Day.
Tony Blair Faith Foundation: multi-faith community mobilisation activities, raising tens of thousands of pounds and recruiting future leaders to fight malaria.
Premier Christian Media: a two month on-air, online and print campaign to educate their listeners about malaria and raise support to fight the disease.
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Future challenges
• Ongoing impact of the economic crisis: G8 countries may renege on aid commitments; negative impact on corporate investment and public donations.
• Potential change in the UK government: greater focus on problems within the UK’s borders.
• Concerns about development effectiveness: need to communicate success and demonstrate impact.
• Strengthening African ownership and leadership: invest in behaviour change communications and ensure high level political support for malaria prevention and treatment.
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Future opportunities • Building on unprecedented levels of political & public support: Idol Gives Back, Sport Relief, I’m a Celebrity.
•Using popular culture and social media to engage mass audiences. Themes include sport, fashion, music. Twitter, facebook and leading online sites increase profile.
• The UK public are part of a good news story - helping make malaria no more.
• Profiling UK based stakeholders who are leading the fight against malaria.