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Makro Montague Gardens A new generation store, Makro Montague Gardens in Cape Town offers customers a completely new and vastly improved shopping experience with a much bigger store, natural lighting and air-conditioning, a greener environment, plus a wider product range including meat, fresh fruit and vegetables. www.tradeintelligence.co.za © 2011 Trade Intelligence

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Page 1: Makro Montague Gardens - Trade Intelligence · Makro Montague Gardens A new generation store, Makro Montague Gardens in Cape Town offers customers a completely new and vastly improved

Makro Montague Gardensg

A new generation store, Makro Montague Gardens in Cape Town offers customers a completely new and vastly improved shopping experience with a much bigger store, natural lighting and air-conditioning, a greener environment, plus a wider product range including meat, fresh fruit and vegetables.

www.tradeintelligence.co.za © 2011 Trade Intelligence

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Page 2: Makro Montague Gardens - Trade Intelligence · Makro Montague Gardens A new generation store, Makro Montague Gardens in Cape Town offers customers a completely new and vastly improved

Makro Montague GardensNovember 2011

www.tradeintelligence.co.za © 2011 Trade Intelligence

Despite its familiar looking exterior, the new Makro at Montague Gardens has a brand new interior.

Page 3: Makro Montague Gardens - Trade Intelligence · Makro Montague Gardens A new generation store, Makro Montague Gardens in Cape Town offers customers a completely new and vastly improved

November 2011Makro Montague Gardens

www.tradeintelligence.co.za © 2011 Trade Intelligence

Towels and sheets galore in the home care section, making good use of an island to display goods.

Page 4: Makro Montague Gardens - Trade Intelligence · Makro Montague Gardens A new generation store, Makro Montague Gardens in Cape Town offers customers a completely new and vastly improved

November 2011Makro Montague Gardens

www.tradeintelligence.co.za © 2011 Trade Intelligence

Separate from women’s products, men can shop at leisure in their own personal care section.

Page 5: Makro Montague Gardens - Trade Intelligence · Makro Montague Gardens A new generation store, Makro Montague Gardens in Cape Town offers customers a completely new and vastly improved

November 2011Makro Montague Gardens

www.tradeintelligence.co.za © 2011 Trade Intelligence

Promotional messages at the point of purchase are hard for shoppers to miss. A very wide range of formats and pack sizes are available in all categories.

Page 6: Makro Montague Gardens - Trade Intelligence · Makro Montague Gardens A new generation store, Makro Montague Gardens in Cape Town offers customers a completely new and vastly improved

November 2011Makro Montague Gardens

www.tradeintelligence.co.za © 2011 Trade Intelligence

A coffee “cubicle”, where one can find flavored sugar, sweeteners and even marshmellows to enhance the shopping experience.

Page 7: Makro Montague Gardens - Trade Intelligence · Makro Montague Gardens A new generation store, Makro Montague Gardens in Cape Town offers customers a completely new and vastly improved

November 2011Makro Montague Gardens

www.tradeintelligence.co.za © 2011 Trade Intelligence

Opportunities for suppliers to “sponsor” entire aisles.

Page 8: Makro Montague Gardens - Trade Intelligence · Makro Montague Gardens A new generation store, Makro Montague Gardens in Cape Town offers customers a completely new and vastly improved

November 2011Makro Montague Gardens

www.tradeintelligence.co.za © 2011 Trade Intelligence

A massive amount of floor space is allocated to fresh in Montague Gardens. The area is bright and spacious, with category-specific posters adding a modern, up-market feel to the store.

Page 9: Makro Montague Gardens - Trade Intelligence · Makro Montague Gardens A new generation store, Makro Montague Gardens in Cape Town offers customers a completely new and vastly improved

November 2011Makro Montague Gardens

www.tradeintelligence.co.za © 2011 Trade Intelligence

Frozen goods on promotion are displayed in separate sections of the fridge. Products are indicated on the fridge doors for quick reference.

Page 10: Makro Montague Gardens - Trade Intelligence · Makro Montague Gardens A new generation store, Makro Montague Gardens in Cape Town offers customers a completely new and vastly improved

November 2011Makro Montague Gardens

www.tradeintelligence.co.za © 2011 Trade Intelligence

The telesales team negotiates special deals on bulk purchases and will pick and pack orders before customers come in.

Page 11: Makro Montague Gardens - Trade Intelligence · Makro Montague Gardens A new generation store, Makro Montague Gardens in Cape Town offers customers a completely new and vastly improved

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