making your business mobile-friendly mark kolb global.tel technology expert knowledge probe inc
TRANSCRIPT
Making your Business Mobile-Friendly
Mark KolbGlobal .TEL Technology Expert
Knowledge Probe Inc
Overview1. Facts & Stats2. Why Not Mobile3. Mobile Look & Feel4. New Technology5. Benefits6. Opportunities
Do you Know the Facts?• How many businesses do not have a website• How many York Region biz websites are not mobile-friendly• How many consumers have poor mobile experiences• How important is mobile for business• What do mobile visitors want from a business website• Why SMB websites haven’t gone mobile• What new technology can help with business awareness
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Some Statistics• 67% of consumers search with smartphones• 75% prefer mobile site• 96% have encountered bad sites• 74% will bypass websites that are not mobile• Result: frustrated consumers go to competitors
Mobile-friendly sites turn visitors into consumers
• 65% of Canadian businesses have a website• Only 20% of Aurora SMB websites are mobile-friendly
Sources: Google Sept 2012 Mobile Study, Private Study
Nomophobia• The fear of being out of mobile contact• Really? 66% of people on average• 70% of women, 61% of men• 18-24 (77%), 25-34 (68%)
• Smartphones are now indispensable• More mobile consumers interacting with your website
Is your business ready for mobile?
Source: SecureEnvoy
US Mobile Shopping
UK Mobile Shopping
Look is Everything
Why Not Mobile?• Most businesses are unaware that there is an issue• “We already have a website”• No experience to go mobile• Too complicated to build a mobile site• No time to look after website, let alone a mobile one• Think it is too expensive• Don’t know how to program or design
Mobile Website Benefits• Easy to navigate• No extra scrolling• No frustrated consumers• Increased phone calls with click to call• Increased sales• Accommodates increasing majority of web visitors
Mobile Principles• Keep it Simple• 5-7 seconds of attention to engage customer• Who are you ?• What are your products and services ?• Where are you located ?• What are your hours ?• Got any Deals ?• How do I contact you ?
Amazing Stats• By 2014 there will be more mobile devices than people• Mobile website boosts traffic by 85%• 84% increase in new business activity• 71% consumers use smartphones• 96% of smartphone users shop for local deals• 90% of mobile searches lead to action• 50% of local searches result in sales• 58% of moms lookup local store hours and locations
Sources: Cicso, Kiss Metrics, Web.com, inMobi, Google , Hubspot, American Mom Report
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New .TEL Technology• W-W-W-W-W+How• R/T Ad-like Page• Mobile-Friendly• Key Contact Info• Products & Services• Business Info• Interactive Coupon• Hours of Operation• Social Media Links• Image Gallery• Video• Map• PDF (Menu etc)• Desktop B/G image
Why .TEL?• A .TEL site is like a one-page ad for any business• Instantly mobile-friendly • Patented domain technology• Aggregates all social media and contact info• Simple who-what-when-where-why-how for visitors• Built-in interactive voucher for deals & offers• Real-time marketing• Easy to use by business owner (not IT expert)• No hosting or programming• Low cost $36/year
Deals & Coupons• 66% of consumers recommend business based on local deals• 53% of moms are attracted by online coupons
Sources: Local Search Survey, American Mom Report 2012
• On-line coupon are huge factor in increased sales• TelNames has built-in coupon• Shares instant deals and new offers• Includes Apple PassBook technology• Apple pushes coupon changes to connected shoppers
.TEL Benefits• Low annual cost – all inclusive• $15/year basic multipage site• $36/year DIY• No programming costs• No hosting costs• Desktop and Mobile all-in-one solution
• Free local network: 905.tel, Repairs, HOMES.tel
Aurora Business• 2012 Aurora Business Retention Study • Shows need to connect local business with residents• 30% of business owners want help with websites• 40% want help with networking and promotion• Grassroots initiative: Discover Aurora
www.DiscoverAurora.ca• Interactive game site for Shop Local concept• Based on TelNames .TEL websites• Brings consumers to business in a fun way• PLAY EXPLORE LEARN WIN
