making virtual personal: brand strategies for virtual professionals
DESCRIPTION
In an industry where business is conducted based solely on a strong online reputation, what makes you and your virtual business unique? What makes clients select your company over others who are seemingly just as qualified? Managing your brand is no longer a nicety, it’s an essential element of career and business success. How do you establish clarity on your existing personal brand? How is this expressed in your virtual business to ensure you land the work and types of clients you want to work with? We will discuss the contributing factors that develop a brand’s identity and introduce strategies to extract and express your authentic brand into your virtual business.TRANSCRIPT
![Page 1: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/1.jpg)
www.virtualfabulosity.com
Making Virtual PersonalBrand Strategies for Virtual Professionals
Emily MorganREACH Certified Personal Brand Strategist
![Page 2: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/2.jpg)
ON
TAR
GET
POLL
Please complete the #IVAA11 Poll
www.virtualfabulosity.com
![Page 3: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/3.jpg)
ON
TAR
GET
"A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures"
-Michael Eisner, CEO Disney
“Success means never letting the competition define you. Instead you have to define yourself based on a point of view you care deeply about.”
- Tom Chappell, Tom’s Of Maine
“I am not looking like Armani today and somebody else tomorrow. I look like Ralph Lauren. And my goal is to constantly move in fashion and move in style without giving up what I am.” -Ralph Lauren
![Page 4: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/4.jpg)
ON
TAR
GET
About Me
www.virtualfabulosity.com
![Page 5: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/5.jpg)
ON
TAR
GET
Fundamentals of Brand ID Development
Overview of Presentation
Your ROI: Why it Matters for your Virtual Business?
Expressing Your Brand
Resources
What Differentiates You?
www.virtualfabulosity.com
![Page 6: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/6.jpg)
ON
TAR
GET
BRAND ID DEVELOPMENT
www.virtualfabulosity.com
![Page 7: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/7.jpg)
ON
TAR
GET
“Customers must recognize that you stand for something.”
- Howard Schultz, Starbucks
![Page 8: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/8.jpg)
ON
TAR
GET
Fundamentals: What creates a brand identity?
www.virtualfabulosity.com
•Unique•Consistent•Memorable•Personal•Authentic
•What do you stand for?
![Page 9: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/9.jpg)
ON
TAR
GET
•Unearth your Unique Promise of Value•75% of the work is done in this phase•Introspective Exercises & 360 Reach Tool
•Be selectively famous•Build your brand communication plan•What you like to do/ do well•What reaches your audience?
•Your brand identity environment•Leave your mark on all you do
Personal Branding Process (REACH Methodology)
www.virtualfabulosity.com
![Page 10: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/10.jpg)
ON
TAR
GET
You
Target Audienc
ePeers
Your unique promise of value
Your Unique Promise of Value
•Your vision and purpose•Your strengths•Perception•Your competition•Your target audience
www.virtualfabulosity.com
REACH Diagram
![Page 11: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/11.jpg)
ON
TAR
GET
YOUR ROI: WHY IT MATTERS
www.virtualfabulosity.com
![Page 12: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/12.jpg)
ON
TAR
GET
“How many cares one loses when one decides not to be something, but to be someone.” - Gabrielle “Coco” Chanel
![Page 13: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/13.jpg)
ON
TAR
GET
Perception is Key
www.virtualfabulosity.com
![Page 14: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/14.jpg)
ON
TAR
GET
Leverage for Growth
www.virtualfabulosity.com
![Page 15: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/15.jpg)
ON
TAR
GET
Strong Brands Demand a Premium
www.virtualfabulosity.com
![Page 16: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/16.jpg)
ON
TAR
GET
Client Attraction
www.virtualfabulosity.com
![Page 17: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/17.jpg)
ON
TAR
GET
WHAT DIFFERENTIATES YOU?
www.virtualfabulosity.com
![Page 18: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/18.jpg)
ON
TAR
GET
"Be yourself. Everyone else is taken.”- Oscar Wilde
![Page 19: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/19.jpg)
ON
TAR
GET
Know your Competition AND your Audience
To know what makes you different, you must first know what you have in common!
•Who is in your brand community?•Consider similarities and differences•Remove burnout skills
![Page 20: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/20.jpg)
ON
TAR
GET
Incorporating your Passions
www.virtualfabulosity.com
•Become memorable•What are your unique attributes?•Based in authenticity•Make emotional connections•Strong brands take a stand
![Page 21: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/21.jpg)
ON
TAR
GET
EXPRESSING YOUR BRAND
www.virtualfabulosity.com
![Page 22: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/22.jpg)
ON
TAR
GET
What is the most important element of your brand environment?
•Your website•Your network•Your office décor•Your stationery•Your logo
![Page 23: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/23.jpg)
ON
TAR
GET
Your Brand Environment
•Clothing and Accessories•Office and Business tools•Brand Identity System•Your Network
•Must be comfortable and appealing to you
![Page 24: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/24.jpg)
ON
TAR
GET
Express Yourself!
www.virtualfabulosity.com
•Personal Brand Statement•Branded Bio•Create a marketing calendar•Content themes•Educate your network•Manage your online identity
![Page 25: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/25.jpg)
ON
TAR
GET
RESOURCES
www.virtualfabulosity.com
![Page 26: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/26.jpg)
ON
TAR
GET
Resources: Tools you can Use
Learn more about branding:
•www.BrandChannel.com•www.personalbranding.tv
Assess your current online brand:http://www.reachpersonalbranding.com/resources/online-id-calculator/
Colors:http://bit.ly/brandcolor
www.virtualfabulosity.com
![Page 27: Making Virtual Personal: Brand Strategies for Virtual Professionals](https://reader036.vdocuments.us/reader036/viewer/2022081602/5457850fb1af9fc0638b527f/html5/thumbnails/27.jpg)
ON
TAR
GET Beyond the Branding Basics: Get
Your Brand out There and Get Results!- $775
•360°Reach & Review of Results – The first and leading web-based comprehensive personal brand assessment • 2 60-Minute Brand Consultations to review the results of your 360°Reach Assessment and discuss implementation strategies to improve and accentuate your brand attributes. •Bonus: Career Distinction book- Stand out by Building your Brand; written by the founders of Reach
My Branding Consult Packages for Vas- SAVE 20%!!
GIVEAWAYDevelop a Brand that Attracts Ideal Clients and Sets You Apart!- $399
•360°Reach & Review of Results – The first and leading web-based comprehensive personal brand assessment •60-Minute Brand Consultation to review the results of your 360°Reach Assessment and discuss implementation strategies to improve and accentuate your brand attributes. •Bonus: Career Distinction book- Stand out by Building your Brand; written by the founders of Reach
Call or Email Emily to start on your branding [email protected] or 814.367.3827