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TRANSCRIPT
MAKING THE WEB WORK
FOR SCIENCE:NATURE PUBLISHING GROUP’S
PERSPECTIVE
Howard Ratner
CTO, Nature Publishing Group
CENDI/NFAIS
8 December 2008
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SIMPLE CONCEPT
Scientists are inquisitive
They are innovative
They are active learners
The web is a great sandbox for
scientists
Publishers can play too
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Bookmark
Comment
Vote
NetworkBookmark
Discovery
Network
Audio/Podcast
Video/Videocast
Blog
Microblog
Scientific Research 2.0
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It’s no longer just about
publishing content
It’s about enabling users
to communicate