MAKING THE PITCH:SELLING SUSTAINABILITY FROM INSIDE CORPORATE AMERICA

2012 Report of Sustainability Leaders Full Report

BY VOX GlobalWeinreb Group Sustainability ReportingNet Impact, Berkeley

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^ƵƐƚĂŝŶĂďŝůŝƚLJ ůŝƩůĞŵŽƌĞƚŚĂŶĂďƵnjnjǁŽƌĚŝŶƚŚĞĐŽƌƌŝĚŽƌƐŽĨĐŽƌƉŽƌĂƚĞŵĞƌŝĐĂĂĚĞĐĂĚĞĂŐŽŝƐƚŽĚĂLJĂďƵƐŝŶĞƐƐĐŽŶĐĞƉƚƚŚĂƚŚĂƐďĞĞŶĞŵďƌĂĐĞĚďLJŵĂŶLJĐŽŵƉĂŶŝĞƐŝŶƉƌŝŶĐŝƉůĞĂŶĚŝŶĐƌĞĂƐŝŶŐůLJ ŝŶƉƌĂĐƟĐĞ

zĞƚǁŚŝůĞŵŽƌĞĂŶĚŵŽƌĞĐŽŵƉĂŶŝĞƐĂƌĞŝŶƚĞŐƌĂƟŶŐĐŽƌƉŽƌĂƚĞƐƵƐƚĂŝŶĂďŝůŝƚLJƐƚƌĂƚĞŐŝĞƐĂŶĚƉƌŽŐƌĂŵƐŝŶƚŽƚŚĞŝƌĚĂŝůLJďƵƐŝŶĞƐƐŽƉĞƌĂƟŽŶƐƐƵƐƚĂŝŶĂďŝůŝƚLJ ůŝŬĞĂZŽƌƐĐŚĂĐŚŝŶŬďůŽƚŝƐƉƌŽŶĞƚŽŵƵůƟƉůĞŝŶƚĞƌƉƌĞƚĂƟŽŶƐ/ƐŝƚĂĐŽƌƉŽƌĂƚĞĐŝƟnjĞŶƐŚŝƉŝŶŝƟĂƟǀĞĐŽŵƉůŝĂŶĐĞĨƵŶĐƟŽŶŝŶƚĞŶĚĞĚƚŽĂƉƉĞĂƐĞƐƚĂŬĞŚŽůĚĞƌƐǁŚŽŵŝŐŚƚĐƌĞĂƚĞĨƌŝĐƟŽŶĐŽŵƉĞƟƟǀĞĂĚǀĂŶƚĂŐĞƚŽůĞǀĞƌĂŐĞǁŝƚŚĐƵƐƚŽŵĞƌƐƐƚƌĂƚĞŐLJƚŽĂƩƌĂĐƚĂŶĚƌĞƚĂŝŶƚĂůĞŶƚ

>ŝŬĞǁŝƐĞŝŶƐŝĚĞŽƌŐĂŶŝnjĂƟŽŶƐƚŚĞƐƵƐƚĂŝŶĂďŝůŝƚLJĨƵŶĐƟŽŶĐĂŶĞŝƚŚĞƌďĞǁĞůůͲĨƵŶĚĞĚƐƚƌĂƚĞŐŝĐĨƵůůLJŝŶƚĞŐƌĂƚĞĚĂŶĚĐƌƵĐŝĂůƚŽƐĞŶŝŽƌĞdžĞĐƵƟǀĞƐďƵƐŝŶĞƐƐĚĞĐŝƐŝŽŶͲŵĂŬŝŶŐƉƌŽĐĞƐƐŽƌŶŽƚ

ŶĚĮŶĂůůLJ ƚŚĞƌĞĂƌĞƚŚĞĂĐƚƵĂůĞdžĞĐƵƟǀĞƐĂŶĚŵĂŶĂŐĞƌƐĐŚĂƌŐĞĚǁŝƚŚůĞĂĚŝŶŐƚŚĞĨƵŶĐƟŽŶǁŚŽĞŝƚŚĞƌŚĂǀĞƚŚĞƐŬŝůůƐŶĞĐĞƐƐĂƌLJƚŽĚƌŝǀĞĂĚŽƉƟŽŶĂŶĚƐƵƉƉŽƌƚĂĐƌŽƐƐŽƌŐĂŶŝnjĂƟŽŶƐor do not.

/ŶĚĞĞĚĚĞƐƉŝƚĞƚŚĞŐƌŽǁŝŶŐǀŝƐŝďŝůŝƚLJŽĨƐƵƐƚĂŝŶĂďŝůŝƚLJǁŝƚŚŝŶĐŽƌƉŽƌĂƟŽŶƐůĞĂĚĞƌƐĐŚĂƌŐĞĚǁŝƚŚŝŶƚĞŐƌĂƟŶŐƚŚŝƐĞŵĞƌŐĞŶƚĨƵŶĐƟŽŶŵƵƐƚŽŌĞŶŽƉĞƌĂƚĞŝŶƵŶŝƋƵĞǁĂLJƐĐŽŵƉĂƌĞĚƚŽŽƚŚĞƌǁĞůůͲĞƐƚĂďůŝƐŚĞĚͲƐƵŝƚĞƉŽƐŝƟŽŶƐ^ƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐĂƌĞĞdžƉĞĐƚĞĚƚŽŝŵƉůĞŵĞŶƚƐƚƌĂƚĞŐŝĞƐĂŶĚƉƌŽŐƌĂŵƐŝŶǁŽƌŬƉůĂĐĞ

ĞŶǀŝƌŽŶŵĞŶƚƐǁŚĞƌĞƚŚĞƌĞŝƐŽŌĞŶŶŽĐůĞĂƌŽƌƵŶŝĨŽƌŵĚĞĮŶŝƟŽŶŽĨƐƵƐƚĂŝŶĂďŝůŝƚLJ&ƵƌƚŚĞƌ ĐŽŵƉĂƌĞĚƚŽƚŚĞŝƌĐŽůůĞĂŐƵĞƐŝŶƚŚĞͲƐƵŝƚĞĐŚŝĞĨƐƵƐƚĂŝŶĂďŝůŝƚLJŽĸĐĞƌƐĂƌĞŽŌĞŶĞdžƉĞĐƚĞĚƚŽŐĞŶĞƌĂƚĞƌĞƐƵůƚƐǁŝƚŚŝŶĂĐŽŶƚĞdžƚŽĨ

ůŝŵŝƚĞĚŵĂŶĂŐĞŵĞŶƚĂƵƚŚŽƌŝƚLJ ŶŽŵŝŶĂůƐƚĂĸŶŐĂŶĚƌĂnjŽƌͲƚŚŝŶďƵĚŐĞƚƐ

&ŽƌƚŚŝƐƌĞĂƐŽŶĂŶĚŝŶĂŶĞīŽƌƚƚŽƵŶĚĞƌƐƚĂŶĚƚŚĞƐŬŝůůƐĚƌŝǀĞƌƐĂŶĚƉĂƌƚŶĞƌƐŚŝƉͲĐƵůƟǀĂƟŽŶƐƚƌĂƚĞŐŝĞƐŶĞĐĞƐƐĂƌLJĨŽƌĞdžĞĐƵƟǀĞƐƵĐĐĞƐƐsKy'ůŽďĂůtĞŝŶƌĞď'ƌŽƵƉ^ƵƐƚĂŝŶĂďŝůŝƚLJZĞĐƌƵŝƟŶŐĂŶĚEĞƚ/ŵƉĂĐƚĞƌŬĞůĞLJĐŽŶĚƵĐƚĞĚĂŶĂƟŽŶĂůƐƵƌǀĞLJŽĨƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐ

dŚŝƌƚLJͲƚǁŽƌĞƐƉŽŶĚĞŶƚƐĚƌĂǁŶƉƌŝŵĂƌŝůLJďƵƚŶŽƚĞdžĐůƵƐŝǀĞůLJĨƌŽŵ&ŽƌƚƵŶĞϭϬϬĐŽŵƉĂŶŝĞƐǁŝƚŚƉƵďůŝĐůLJǀŝƐŝďůĞƐƵƐƚĂŝŶĂďŝůŝƚLJƉƌŽŐƌĂŵƐĂŐƌĞĞĚƚŽƉĂƌƟĐŝƉĂƚĞŝŶĂŶŽŶůŝŶĞƐƵƌǀĞLJĂĚŵŝŶŝƐƚĞƌĞĚďLJĂƚĞĂŵĨƌŽŵEĞƚ/ŵƉĂĐƚĞƌŬĞůĞLJZĞƐƉŽŶĚĞŶƚƐŝŶĐůƵĚĞĚƐƵƐƚĂŝŶĂďŝůŝƚLJƉƌŽĨĞƐƐŝŽŶĂůƐƌĞƉƌĞƐĞŶƟŶŐƉƵďůŝĐĂŶĚƉƌŝǀĂƚĞĐŽŵƉĂŶŝĞƐĂĐƌŽƐƐĂǁŝĚĞĂƌƌĂLJŽĨŝŶĚƵƐƚƌŝĞƐdŚĞƌĞƐƉŽŶĚĞŶƚƐŚĂĚůĞǀĞůƐŽĨƐĞŶŝŽƌŝƚLJƌĂŶŐŝŶŐĨƌŽŵŚŝĞĨ^ƵƐƚĂŝŶĂďŝůŝƚLJKĸĐĞƌƐƌĞƉŽƌƟŶŐĚŝƌĞĐƚůLJƚŽƚŚĞKƚŽƐƵƐƚĂŝŶĂďŝůŝƚLJŵĂŶĂŐĞƌƐŵŽƌĞƚŚĂŶƚǁŽůĞǀĞůƐďĞůŽǁ/ŶĂůůĐĂƐĞƐƌĞƐƉŽŶĚĞŶƚƐǁĞƌĞƌĞƐƉŽŶƐŝďůĞĨŽƌŝŶƚĞŐƌĂƟŶŐƐƵƐƚĂŝŶĂďŝůŝƚLJǁŝƚŚŝŶƚŚĞŝƌŽƌŐĂŶŝnjĂƟŽŶƐǁŝƚŚƚĂƐŬƐǀĂƌLJŝŶŐĨƌŽŵƐƚƌĂƚĞŐŝĐƉůĂŶŶŝŶŐƚŽĚĂLJͲƚŽͲĚĂLJŝŵƉůĞŵĞŶƚĂƟŽŶ

ĚĚŝƟŽŶĂůĚĞƉƚŚĂŶĚĐŽŶƚĞdžƚƚŽƚŚĞƐƵƌǀĞLJƌĞƐƉŽŶƐĞƐǁĂƐŐůĞĂŶĞĚŝŶĨŽůůŽǁͲƵƉŝŶͲĚĞƉƚŚƉŚŽŶĞŝŶƚĞƌǀŝĞǁƐ;//ƐͿǁŝƚŚƐƵƐƚĂŝŶĂďŝůŝƚLJŽĸĐĞƌƐĂŶĚŵĂŶĂŐĞƌƐĂƚMcDonald’s, Novelis, AT&T, DuPont, EMC, Hilton Worldwide and Nixon Peabody LLP. dŚĞƐĞĨŽůůŽǁͲƵƉ//ƐǁĞƌĞ ůĞĚďLJsKy'ůŽďĂůĂŶĚtĞŝŶƌĞď'ƌŽƵƉ^ƵƐƚĂŝŶĂďŝůŝƚLJZĞĐƌƵŝƟŶŐ

tŚŝůĞƚŚĞϯϮƌĞƐƉŽŶĚĞŶƚƐĂŶĚƚŚĞŽƌŐĂŶŝnjĂƟŽŶƐĨƌŽŵǁŚŝĐŚƚŚĞLJŚĂŝůĞĚǁĞƌĞĚŝǀĞƌƐĞͶĨƌŽŵĞĐŽŶŽŵŝĐŝŵƉĂĐƚƚŽǁŽƌŬĨŽƌĐĞƐŝnjĞƚŽĚĞŐƌĞĞŽĨǀŝƐŝďŝůŝƚLJƚŽƐŽĐŝĂůĂŶĚĞŶǀŝƌŽŶŵĞŶƚĂůŝŵƉĂĐƚͶƚŚĞƌĞƐĞĂƌĐŚƐŚŽǁĞĚƚŚĂƚƚŚĞLJĂĚŽƉƚĞĚƐŝŵŝůĂƌƐƚƌĂƚĞŐŝĞƐĨŽƌƐƵĐĐĞƐƐ

dŚŽƐĞůĞƐƐŽŶƐŵĂŶLJŽĨǁŚŝĐŚƌƵŶĐŽƵŶƚĞƌƚŽĐŽŶǀĞŶƟŽŶĂůǁŝƐĚŽŵĂƌĞƐŚĂƌĞĚŝŶƚŚŝƐƌĞƉŽƌƚ

Introduction

The task of making the corporate sustainability trend itself sustainable is no easy one.

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Interpersonal skill—rather than ƐƵďũĞĐƚŵĂƩĞƌĞdžƉĞƌƟƐĞͶŝƐthe most ŝŵƉŽƌƚĂŶƚĂƩƌŝďƵƚĞĂƐƵƐƚĂŝŶĂďŝůŝƚLJleader must have to be successful

dŚĞƐƵƌǀĞLJŝĚĞŶƟĮĞĚƚŚƌĞĞƉŽƚĞŶƟĂůĚƌŝǀĞƌƐŽĨƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐƐƵĐĐĞƐƐĂŶĚĂƐŬĞĚƌĞƐƉŽŶĚĞŶƚƐ ƚŽĞǀĂůƵĂƚĞƚŚĞŝŵƉŽƌƚĂŶĐĞŽĨĞĂĐŚŽŶĞ

tĞǁĂŶƚĞĚƚŽƵŶĚĞƌƐƚĂŶĚǁŚŝĐŚŽĨƚŚĞƉŽƚĞŶƟĂůĚƌŝǀĞƌƐof success sustainability leaders expected to be of ŚŝŐŚĞƐƚŝŵƉŽƌƚĂŶĐĞďĞĨŽƌĞƚĂŬŝŶŐƚŚĞũŽďǀĞƌƐƵƐǁŚŝĐŚƚƌĂŝƚƐǁĞƌĞŽĨŚŝŐŚĞƐƚŝŵƉŽƌƚĂŶĐĞĐŽŶƚƌŝďƵƟŶŐƚŽƚŚĞŝƌƐƵĐĐĞƐƐŽŶĐĞƚŚĞLJǁĞƌĞĂĐƚƵĂůůLJonƚŚĞũŽď

dŚĞƌĞƐƵůƚƐǁĞƌĞƌĞǀĞĂůŝŶŐ

WƌŝŽƌƚŽƚĂŬŝŶŐƚŚĞũŽďƚŚĞŵĂũŽƌŝƚLJ;ϳϴƉĞƌĐĞŶƚͿƐĂŝĚƚŚĞLJŚĂĚĂƐƐƵŵĞĚƚŚĂƚƐƵďũĞĐƚŵĂƩĞƌĞdžƉĞƌƟƐĞǁŽƵůĚďĞƚŚĞŵŽƐƚŝŵƉŽƌƚĂŶƚƉƌĞĚŝĐƚŽƌŽĨƐƵĐĐĞƐƐKŶĐĞŽŶƚŚĞũŽďŚŽǁĞǀĞƌ ĂůůƌĞƐƉŽŶĚĞŶƚƐ;ϭϬϬƉĞƌĐĞŶƚͿƐĂŝĚŝŶƚĞƌƉĞƌƐŽŶĂůƐŬŝůůƐƉƌŽǀĞĚƚŽďĞŵŽƐƚĐƌŝƟĐĂů

^ƵďũĞĐƚŵĂƐƚĞƌLJŝƐĐƌƵĐŝĂůďƵƚƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐƐĂŝĚƚŚĞLJŚĂĚƚŽĮƌƐƚƐĞůůƚŚĞconceptŽĨƐƵƐƚĂŝŶĂďŝůŝƚLJͶĂŶĚƐĞůůƚŚĞŵƐĞůǀĞƐͶďĞĨŽƌĞĨŽĐƵƐŝŶŐŽŶƚŚĞcontent. To ƐĞĐƵƌĞďƵLJͲŝŶƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐůŝŬĞŽƚŚĞƌƐĞŶŝŽƌƉŽƐŝƟŽŶƐĂůƐŽŚĂĚƚŽďĂůĂŶĐĞƐƵďũĞĐƚŵĂƩĞƌĞdžƉĞƌƟƐĞǁŝƚŚďƵƐŝŶĞƐƐĂĐƵŵĞŶdŚĞĂďŝůŝƚLJƚŽĐŽŵŵƵŶŝĐĂƚĞƚŚĞďƵƐŝŶĞƐƐĐĂƐĞĨŽƌƐƵƐƚĂŝŶĂďŝůŝƚLJŝŶĂůĂŶŐƵĂŐĞƚŚĂƚƌĞƐŽŶĂƚĞƐƵƉĚŽǁŶĂŶĚĂĐƌŽƐƐĂŶŽƌŐĂŶŝnjĂƟŽŶǁĂƐǀŝĞǁĞĚĂƐĐƌƵĐŝĂůƚŽĂĐŚŝĞǀŝŶŐƚŚĞƵůƟŵĂƚĞŽďũĞĐƟǀĞƐ

Key Findings

AFTERBEFORE

BEFORE AFTER

BEFORE AFTER

Perception of Success FactorsPercentage of Respondents IndicatingHighest Importance

Percentages may not add up to 100% as respondents were asked to select all responses that apply.

Figure 1

/ŶƚĞƌƉĞƌƐŽŶĂůƐŬŝůůƐďŝůŝƚLJƚŽƋƵĂŶƟĨLJƚŚĞǀĂůƵĞŽĨĂŶŝŶŝƟĂƟǀĞ^ƵďũĞĐƚŵĂƩĞƌĞdžƉĞƌƟƐĞ

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The Importance of 1UANTIlABLE$ATAtŚĞŶ:ŽŚŶ'ĂƌĚŶĞƌĂƐƐƵŵĞĚƚŚĞƌŽůĞŽĨŚŝĞĨ^ƵƐƚĂŝŶĂďŝůŝƚLJKĸĐĞƌĂƚEŽǀĞůŝƐŝŶϮϬϭϭƚŚĞǁŽƌůĚ ƐůĞĂĚŝŶŐĂůƵŵŝŶƵŵƌŽůůŝŶŐĐŽŵƉĂŶLJŚĂĚďĞĞŶĞŶŐĂŐĞĚŝŶƐƵƐƚĂŝŶĂďŝůŝƚLJĨŽƌŵĂŶLJLJĞĂƌƐďƵƚůĂƌŐĞůLJŝŶƐĞƉĂƌĂƚĞ

ƵŶĐŽŽƌĚŝŶĂƚĞĚŝŶŝƟĂƟǀĞƐ'ĂƌĚŶĞƌ ƐĂƉƉŽŝŶƚŵĞŶƚƚŽ^KĐĂŵĞĂƐƚŚĞƌĞƐƵůƚŽĨĂůĞĂĚĞƌƐŚŝƉĚĞĐŝƐŝŽŶƚŽĂůŝŐŶĂŶĚŝŶƚĞŐƌĂƚĞƐƵƐƚĂŝŶĂďŝůŝƚLJĨƵƌƚŚĞƌŝŶƚŽƚŚĞĐŽŵƉĂŶLJ ƐŽǀĞƌĂůůďƵƐŝŶĞƐƐƐƚƌĂƚĞŐLJ ĂŶĚƚŽŚĂǀĞƚŚĞϮϲͲLJĞĂƌĐŽŵƉĂŶLJǀĞƚĞƌĂŶŽǀĞƌƐĞĞƚŚĞƐĞĞīŽƌƚƐ

'ĞƫŶŐŽƵƌǁŚŽůĞůĞĂĚĞƌƐŚŝƉŽŶďŽĂƌĚĂŶĚĂůŝŐŶŝŶŐƐƵƐƚĂŝŶĂďŝůŝƚLJŝŶƚŽŽƵƌďƵƐŝŶĞƐƐƐƚƌĂƚĞŐLJǁĂƐŽƵƌŬĞLJŵŽŵĞŶƚ ŚĞƐĂLJƐ

ƩĂŝŶŝŶŐĞdžĞĐƵƟǀĞďƵLJͲŝŶǁĂƐŽŶĞƐƚĞƉŝŶĂůŽŶŐƉƌŽĐĞƐƐŽĨĨƵůůLJǀĞƫŶŐƚŚĞƋƵĂŶƟĮĂďůĞƌĞƐƵůƚƐŽĨƐƵƐƚĂŝŶĂďŝůŝƚLJŝŶŝƟĂƟǀĞƐ&ŽƌƵƐƚŽůŽŽŬĂƚƐƵƐƚĂŝŶĂďŝůŝƚLJŝƐƐƵĞƐĂŶĚƚŚĞŶŵŽǀĞƚŚŝŶŐƐŝŶƚŽŽƵƌƐƚƌĂƚĞŐŝĐĂƌĞŶĂǁĞŶĞĞĚƚŽďĞǀĞƌLJĚĂƚĂĂŶĚĨĂĐƚͲďĂƐĞĚ/ĨǁĞƌĞŐŽŝŶŐƚŽŵĂŬĞŵĂũŽƌŝŶǀĞƐƚŵĞŶƚƐŽƌƐƚƌĂƚĞŐŝĐĐŚĂŶŐĞƐŝŶƚŚĞǁĂLJǁĞƌĞŽƉĞƌĂƟŶŐŽƵƌďƵƐŝŶĞƐƐǁĞŶĞĞĚƚŽŵĂŬĞƚŚĞďƵƐŝŶĞƐƐĐĂƐĞŶĚƚŚĂƚŶĞĞĚƐĚĂƚĂƚŚĞƐĂŵĞĂƐĂŶLJŽƚŚĞƌďƵƐŝŶĞƐƐĚĞĐŝƐŝŽŶ 'ĂƌĚŶĞƌŽďƐĞƌǀĞƐ

tŚŝůĞŵŽƐƚĐŽƌƉŽƌĂƚĞƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐǁŝůůƐĂLJĂƐŵƵĐŚĂďŽƵƚƚŚĞŝŵƉŽƌƚĂŶĐĞŽĨƵƐŝŶŐĚĂƚĂƚŽƋƵĂŶƟĨLJǀĂůƵĞĂŶĚŵĂŬĞƚŚĞďƵƐŝŶĞƐƐĐĂƐĞĨŽƌƐƵƐƚĂŝŶĂďŝůŝƚLJ 'ĂƌĚŶĞƌ ƐĞīŽƌƚƐŚĂǀĞƉĞƌŚĂƉƐďĞĞŶĂŝĚĞĚďLJEŽǀĞůŝƐƐůŝŐŚƚůLJŵŽƌĞŇĞdžŝďůĞĂƉƉƌŽĂĐŚƚŽǁĂƌĚƐƚŚĞƌĞƚƵƌŶŽŶŝŶǀĞƐƚŵĞŶƚtĞĂƌĞĨŽƌƚƵŶĂƚĞƚŚĂƚŽƵƌŬĞLJƐƵƐƚĂŝŶĂďŝůŝƚLJĚƌŝǀĞƌƐĨŽƌĞdžĂŵƉůĞŝŶĐƌĞĂƐĞĚƌĞĐLJĐůŝŶŐŵĂŬĞŐŽŽĚďƵƐŝŶĞƐƐƐĞŶƐĞĂƐǁĞůůĂƐƌĞĚƵĐĞŽƵƌĞŶǀŝƌŽŶŵĞŶƚĂůĨŽŽƚƉƌŝŶƚ,ĂǀŝŶŐƐĂŝĚƚŚĂƚǁĞĂƌĞǁŝůůŝŶŐƚŽĂĐĐĞƉƚĂƐůŝŐŚƚůLJůŽŶŐĞƌƉĂLJďĂĐŬƉĞƌŝŽĚŽŶŽƚŚĞƌƉƌŽũĞĐƚƐƚŚĂƚĚŽŶƚŚĂǀĞĂŶŝŵŵĞĚŝĂƚĞƌĞƚƵƌŶ

YƵĂŶƟĮĂďůĞĚĂƚĂŝƐĞƐƐĞŶƟĂůŝŶŵĂŬŝŶŐƚŚĞďƵƐŝŶĞƐƐĐĂƐĞĨŽƌĂŶLJƐŽĐŝĂůŽƌĞŶǀŝƌŽŶŵĞŶƚĂůŝƐƐƵĞƚŚĞĐŽŵƉĂŶLJŝŶƚĞŐƌĂƚĞƐŝŶƚŽŝƚƐďƵƐŝŶĞƐƐŽƉĞƌĂƟŽŶƐ>ŽŽŬŝŶŐĨŽƌŽƉƉŽƌƚƵŶŝƟĞƐƉĞƌŚĂƉƐŝŶĐƌĞĂƟǀĞǁĂLJƐŝƐĂůƐŽĐƌŝƟĐĂůĨŽƌƐƵĐĐĞƐƐƐƵĐŚĂƐƚĂŬŝŶŐĂĚǀĂŶƚĂŐĞŽĨŐŽǀĞƌŶŵĞŶƚŵĂŶĚĂƚĞĚĐĂƌďŽŶƌĞĚƵĐƟŽŶƐĂŶĚƐŽĐŝĞƚLJ ƐŐƌŽǁŝŶŐƵƐĞŽĨůŝĨĞĐLJĐůĞƚŚŝŶŬŝŶŐƵƚŝƚĂůƐŽŝŶĨŽƌŵƐƚŚĞŚŽůŝƐƟĐǁŚĞƌĞƉƌŝŽƌŝƟĞƐŵƵƐƚŝŶĐůƵĚĞŵŽƌĞƚŚĂŶĞŶǀŝƌŽŶŵĞŶƚĂůĐŽŶĐĞƌŶƐtĞǁŝůůďĞŝŶǀĞƐƟŶŐĂůŽƚŽĨŵŽŶĞLJĂŶĚƟŵĞŝŶƚŽƐƵƐƚĂŝŶĂďŝůŝƚLJƵƚůŝŬĞĂŶLJŽƚŚĞƌƉƌŽũĞĐƚŝƚ ƐŐŽƚƚŽŚĂǀĞĂƉĂLJďĂĐŬďĂůĂŶĐŝŶŐĐŽŵŵĞƌĐŝĂůĞŶǀŝƌŽŶŵĞŶƚĂůĂŶĚƉĞŽƉůĞŝƐƐƵĞƐtĞƌĞŶŽƚŐŽŝŶŐƚŽũƵƐƚƐƉĞŶĚŵŽŶĞLJ

ũƵƐƚďĞĐĂƵƐĞŝƚƐĞĞŵƐůŝŬĞĂŐŽŽĚŝĚĞĂĂŶŝĐĞƚŚŝŶŐƚŽĚŽtĞŶĞĞĚƚŽŵĂŬĞŝƚƚŚĞƌŝŐŚƚƚŚŝŶŐƚŽĚŽĂŶĚďĞŶĞĮĐŝĂůƚŽƚŚĞĐŽŵƉĂŶLJĂƐǁĞůůĂƐŽƵƌĐƵƐƚŽŵĞƌƐĂŶĚŽƚŚĞƌƐƚĂŬĞŚŽůĚĞƌƐ

ŽŵďŝŶĞĚǁŝƚŚĚĂƚĂĂŶĂůLJƐŝƐĐŽŵŵƵŶŝĐĂƟŽŶĂŶĚŝŶƚĞƌƉĞƌƐŽŶĂůƐŬŝůůƐĂƌĞĂůƐŽŶĞĞĚĞĚƚŽŵŽǀĞƚŚĞƐĞŝŶŝƟĂƟǀĞƐĨŽƌǁĂƌĚKŶĞŽĨ'ĂƌĚŶĞƌ ƐĐŽŵŵĞŶƚƐƌĞŝŶĨŽƌĐĞƐƚŚŝƐĐŽŵďŝŶĞĚŶĞĞĚdƌLJŝŶŐƚŽŐĞƚƉĞŽƉůĞƚŽƚŚŝŶŬĂďŽƵƚƐƵƐƚĂŝŶĂďŝůŝƚLJ ƵŶĚĞƌƐƚĂŶĚŝƚĂŶĚƚŚĞŶĂůŝŐŶŽƵƌďƵƐŝŶĞƐƐƐƚƌĂƚĞŐLJƚĂŬĞƐĂůŽƚŽĨĚŝĂůŽŐƵĞĚŝƐĐƵƐƐŝŽŶĂŶĚŝŶŇƵĞŶĐŝŶŐƐŬŝůůƐzŽƵĐĂŶďĞǀĞƌLJďƌŝŐŚƚĂŶĚƐŵĂƌƚŽŶƐƵƐƚĂŝŶĂďŝůŝƚLJĂŶĚƚŚĞƐĐŝĞŶĐĞďƵƚŝĨLJŽƵĐĂŶƚĐŽŶǀŝŶĐĞƉĞŽƉůĞǁŚLJŝƚŵĂŬĞƐŐŽŽĚďƵƐŝŶĞƐƐƐĞŶƐĞLJŽƵƌŝŶŝƟĂƟǀĞǁŝůůŐŽŶŽǁŚĞƌĞzŽƵĐĂŶŚĂǀĞĂůůŽĨƚŚĞƋƵĂŶƟĮĂďůĞĚĂƚĂƚŚĂƚĞdžŝƐƚƐďƵƚLJŽƵŵƵƐƚďĞĂďůĞƚŽĨƌĂŵĞƚŚĞŝŶŝƟĂƟǀĞŝŶƚŚĞůĂŶŐƵĂŐĞƚŚĞďƵƐŝŶĞƐƐůĞĂĚĞƌƐƵŶĚĞƌƐƚĂŶĚ

CASE STUDY

“ TRYING TO get people to think about sustainability, understand it, and then align our business strategy takes a lot OFDIALOGUEDISCUSSIONANDINmUENCINGskills. You can be very bright and smart on sustainability and the science, but if you can’t convince people why it makes good business sense, your initiative will go nowhere. You can HAVEALLOFTHEQUANTIlABLEDATATHATexists, but you must be able to frame the initiative in the language the business leaders understand.”

John Gardner, #HIEF3USTAINABLITY/FlCER.OVELIS

5

ƐƚŽĐŬĐŽŵŝĐĐŚĂƌĂĐƚĞƌŝŶĮůŵĂŶĚĮĐƟŽŶŝƐƚŚĞhŐůLJŵĞƌŝĐĂŶǁŚŽƚƌĂǀĞůƐĂďƌŽĂĚĂŶĚĞdžƉĞĐƚƐĞǀĞƌLJŽŶĞĞůƐĞƚŽƐƉĞĂŬhisůĂŶŐƵĂŐĞĚĞƐƉŝƚĞƚŚĞĨĂĐƚƚŚĂƚŚĞ ƐĂǀŝƐŝƚŽƌŝŶĂĨŽƌĞŝŐŶůĂŶĚ

dŽďĞĨƵĚĚůĞĚǁĂŝƚĞƌƐĐĂďĚƌŝǀĞƌƐĂŶĚƐŚŽƉŬĞĞƉĞƌƐǁŚŽĚŽŶƚƐƉĞĂŬŶŐůŝƐŚƚŚĞƚŽƵƌŝƐƚ ƐƌĞƐƉŽŶƐĞŝƐƚŽƌĂŝƐĞŚŝƐǀŽŝĐĞŽƌƌĞƉĞĂƚŚŝŵƐĞůĨŝŶŚŽƉĞƐŚĞůůďĞƵŶĚĞƌƐƚŽŽĚƐĞĂƐŽŶĞĚƚƌĂǀĞůĞƌŬŶŽǁƐďĞƩĞƌƐŚĞƉƵƌĐŚĂƐĞƐĂůŽĐĂůͲůĂŶŐƵĂŐĞƉŚƌĂƐĞŬĂŶĚŵĂŬĞƐŚĞƌƐĞůĨƵŶĚĞƌƐƚŽŽĚ^ŝŵŝůĂƌůLJ ƚŚĞ ƐƵƌǀĞLJƐŚŽǁĞĚƚŚĂƚƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐǁŚŽĞdžƉĞƌŝĞŶĐĞĚƚŚĞŐƌĞĂƚĞƐƚƐƵĐĐĞƐƐƉĞƌƐƵĂĚŝŶŐĐŽůůĞĂŐƵĞƐƚŽƐƵƉƉŽƌƚƚŚĞŝƌĞīŽƌƚƐƐĐƌƵƉƵůŽƵƐůLJĂǀŽŝĚĞĚƚŚĞůĂŶŐƵĂŐĞĂŶĚũĂƌŐŽŶŽĨƐƵƐƚĂŝŶĂďŝůŝƚLJĂŶĚŝŶƐƚĞĂĚƚƌĂŶƐůĂƚĞĚƚŚĞŝƌŵĞƐƐĂŐĞŝŶƚŽƚŚĞůŽĐĂůůĂŶŐƵĂŐĞŽĨďƵƐŝŶĞƐƐƉĂƌƚŶĞƌƐƚŚĞLJƐŽƵŐŚƚƚŽŝŶŇƵĞŶĐĞ^ƵĐĐĞƐƐĐĂŵĞƚŽƚŚŽƐĞǁŚŽĐŽƵůĚƉĞŐƐŽĐŝĂůĂŶĚĞŶǀŝƌŽŶŵĞŶƚĂůŝƐƐƵĞƐƚŽĂƐƉĞĐŝĮĐďƵƐŝŶĞƐƐƵŶŝƚ ƐŶĞĞĚƐ

/ŶƐƚĞĂĚŽĨƚĞůůŝŶŐƚŚĞƐĂŵĞƐƵƐƚĂŝŶĂďŝůŝƚLJƐƚŽƌLJ ϭϬϬĚŝīĞƌĞŶƚƟŵĞƐƐĂǀǀLJĞdžĞĐƵƟǀĞƐĂŶĚŵĂŶĂŐĞƌƐƚŽůĚͶĂŶĚƐŽůĚͶƚŚĞŝƌƐƚŽƌLJƚŽĐŽůůĞĂŐƵĞƐϭϬϬĚŝīĞƌĞŶƚǁĂLJƐdŚĞƐĞĐƌĞƚƚŽƚŚĞŝƌƐƵĐĐĞƐƐƌĞƐƉŽŶĚĞŶƚƐƐĂŝĚǁĂƐƚŽƌĂƌĞůLJƵƐĞƚŚĞǁŽƌĚƐƵƐƚĂŝŶĂďŝůŝƚLJǁŝƚŚŝŶƚĞƌŶĂůĂƵĚŝĞŶĐĞƐ

dŚŝƐĮŶĚŝŶŐŝƐĞǀĞŶŵŽƌĞĐŽŵƉĞůůŝŶŐǁŚĞŶŽŶĞƌĞĂůŝnjĞƐƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐĂƌĞƚŚĞƌĞůĂƟǀĞŶĞǁŬŝĚŝŶĂĐŽŵƉĂŶLJ ƐͲƐƵŝƚĞsĞƌLJŽŌĞŶƚŚĞƐĞĞdžĞĐƵƟǀĞƐĂƌĞ

KƉĞƌĂƟŶŐŝŶĂĐŽƌƉŽƌĂƚĞĐƵůƚƵƌĞƚŚĂƚŚĂƐŶŽĐůĞĂƌŽƌƵŶŝĨŽƌŵĚĞĮŶŝƟŽŶŽĨƐƵƐƚĂŝŶĂďŝůŝƚLJ

ZĞƐƉŽŶƐŝďůĞĨŽƌŝŶƚĞŐƌĂƟŶŐƐƵƐƚĂŝŶĂďŝůŝƚLJǁŝƚŚŽƵƚĚŝƌĞĐƚŵĂŶĂŐĞŵĞŶƚĂƵƚŚŽƌŝƚLJ

ZĞƐŝĚŝŶŐŝŶĂŶLJŶƵŵďĞƌŽĨďƵƐŝŶĞƐƐƵŶŝƚƐĂŶĚ

>ĂĐŬŝŶŐƚŚĞƚƌĂĚŝƟŽŶĂůŽƌŐĂŶŝnjĂƟŽŶĂůƐƚƌƵĐƚƵƌĞŶĞĐĞƐƐĂƌLJĨŽƌũŽďƐƵĐĐĞƐƐ

In order to be successful, ƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐŵƵƐƚĐŽůůĂďŽƌĂƚĞǁŝƚŚĐŽůůĞĂŐƵĞƐĂĐƌŽƐƐŵƵůƟƉůĞďƵƐŝŶĞƐƐƵŶŝƚƐͶĐŽůůĞĂŐƵĞƐŽǀĞƌǁŚŽŵƚŚĞƐĞůĞĂĚĞƌƐŵĂLJŚĂǀĞŶŽĚŝƌĞĐƚŵĂŶĂŐĞŵĞŶƚŽǀĞƌƐŝŐŚƚZĞƐƉŽŶĚĞŶƚƐƐĂŝĚŝŶƚĞƌƉĞƌƐŽŶĂůĂŶĚĐŽŵŵƵŶŝĐĂƟŽŶƐŬŝůůƐĂƌĞƚŚĞŬĞLJƚŽƉĞŶĞƚƌĂƟŶŐĐŽƌƉŽƌĂƚĞƐŝůŽƐĂŶĚďƵŝůĚŝŶŐƐƚƌŽŶŐŝŶƚĞƌŶĂůŶĞƚǁŽƌŬƐ

Sustainability leaders must learn to speak the language of business—and avoid the jargon of sustainability.

/ŶŇƵĞŶĐĞĐŽŵĞƐŽŶůLJƚŽƚŚŽƐĞwho collaborate.

6

Insights Leading to SuccesshŶůŝŬĞŵĂŶLJŽĨƚŚĞŽƚŚĞƌ^KƐŝŶƚĞƌǀŝĞǁĞĚĨŽƌƚŚŝƐƐƚƵĚLJ >ŝŶĚĂ&ŝƐŚĞƌǁĂƐĂŶĞdžƚĞƌŶĂůŚŝƌĞǁŚĞŶƵWŽŶƚĂƉƉŽŝŶƚĞĚŚĞƌĂƐŝƚƐĮƌƐƚ^KͶĂŶĚƚŚĞĮƌƐƚ^KŝŶĂŶLJƉƵďůŝĐůLJƚƌĂĚĞĚĐŽŵƉĂŶLJͶŝŶϮϬϬϰ&ŝƐŚĞƌŐƌĂĚƵĂƚĞĚǁŝƚŚĂ

ŝŶŚŝƐƚŽƌLJ ĂŶĚůĂƚĞƌŽďƚĂŝŶĞĚďŽƚŚĂŶDĂŶĚĂ:ĞĨŽƌĞũŽŝŶŝŶŐƵWŽŶƚ&ŝƐŚĞƌǁĂƐƚŚĞĞƉƵƚLJĚŵŝŶŝƐƚƌĂƚŽƌĨŽƌƚŚĞh^ŶǀŝƌŽŶŵĞŶƚĂůWƌŽƚĞĐƟŽŶŐĞŶĐLJ;WͿ

ŽŵŝŶŐŝŶĨƌŽŵƚŚĞŽƵƚƐŝĚĞ&ŝƐŚĞƌ ƐĞdžƚĞŶƐŝǀĞƐƵďũĞĐƚŵĂƩĞƌĞdžƉĞƌƟƐĞĐƵůůĞĚŽǀĞƌϭϮLJĞĂƌƐĂƚƚŚĞWŐĂǀĞŚĞƌĐƌĞĚŝďŝůŝƚLJǁŝƚŚŝŶƚŚĞĐŽŵƉĂŶLJĂƐƐŽŵĞŽŶĞŶŽƚŽŶůLJŬŶŽǁůĞĚŐĞĂďůĞĂďŽƵƚĞŶǀŝƌŽŶŵĞŶƚĂůŝƐƐƵĞƐďƵƚĂůƐŽĂƐŽīĞƌŝŶŐĂƵŶŝƋƵĞƉĞƌƐƉĞĐƟǀĞŶŽƚĨŽƵŶĚĞůƐĞǁŚĞƌĞŝŶƚŚĞĐŽŵƉĂŶLJ&ŝƐŚĞƌ ƐƐƵďũĞĐƚŵĂƩĞƌĞdžƉĞƌƟƐĞǁĂƐŝŵƉŽƌƚĂŶƚƉƌŝŽƌƚŽũŽŝŶŝŶŐƵWŽŶƚĂŶĚƐŚĞĐŽŶƟŶƵĞƐƚŽďĞůŝĞǀĞŝƚŝƐŝŵƉŽƌƚĂŶƚƚŽĚĂLJ

&ŝƐŚĞƌŚĂƐƐĞĞŶƐŽŵĞŽĨƚŚĞďƵƐŝŶĞƐƐĞƐǁŝƚŚŝŶƵWŽŶƚĨĂĐĞǁŚĂƚƐŚĞĐĂůůƐƐƵƐƚĂŝŶĂďŝůŝƚLJͲƌĞůĂƚĞĚĐƌŝƐĞƐĚƵĞƚŽƌĞŐƵůĂƚŽƌLJĂŶĚŵĂƌŬĞƚƉƌĞƐƐƵƌĞƐĨƌŽŵƚŚĞŐŽǀĞƌŶŵĞŶƚE'KƐĂŶĚĐŽŶƐƵŵĞƌƐ&ŝƐŚĞƌŚĂƐĚĞĂůƚǁŝƚŚƚŚĞƐĞĐƌŝƐĞƐďLJƵƐŝŶŐŚĞƌŬŶŽǁůĞĚŐĞĨƌŽŵƚŚĞW/ĐĂŶŝŶƚĞƌƉƌĞƚĂĚĚǀŝƐŝŽŶĂŶĚĞdžƉĞƌƟƐĞ/ĐĂŶĂĚĚŝŶƐŝŐŚƚĂƐƚŽǁŚĂƚ ƐĂƚƚŚĞƌŽŽƚŽĨƚŚĞƉƌŽďůĞŵdŚĞĂƉƉƌĞĐŝĂƟŽŶĨŽƌƚŚĞƐƉĞĐŝĮĐƐƵďũĞĐƚŵĂƩĞƌŐŝǀĞƐŵĞƐƚƌŽŶŐĞƌƉŽǁĞƌƐŽĨƉĞƌƐƵĂƐŝŽŶ

ƐǁŝƚŚŵĂŶLJŽĨƚŚĞŽƚŚĞƌƌĞƐƉŽŶĚĞŶƚƐ&ŝƐŚĞƌ ƐĞīĞĐƟǀĞŶĞƐƐŝƐĨƵƌƚŚĞƌĞŶŚĂŶĐĞĚďLJŚĞƌĂďŝůŝƚLJƚŽƚƌĂŶƐůĂƚĞƐƵƐƚĂŝŶĂďŝůŝƚLJŝƐƐƵĞƐŝŶƚŽƚŚĞďƵƐŝŶĞƐƐͲƐƉĞĂŬŽĨŚĞƌĂƵĚŝĞŶĐĞŝŶŽƌĚĞƌƚŽĞīĞĐƚĐŚĂŶŐĞ/ĨLJŽƵƌĞƚĂůŬŝŶŐƚŽĂďƵƐŝŶĞƐƐŽƌŽƉĞƌĂƟŽŶƐƉĞƌƐŽŶĂŶĚLJŽƵƚĂůŬĂďŽƵƚƉƌŽĚƵĐƟǀŝƚLJŝŵƉƌŽǀĞŵĞŶƚƚŚĞŝƌĞLJĞƐďƌŝŐŚƚĞŶƵƉdŚĞLJŐĞƚĞdžĐŝƚĞĚ/ĨLJŽƵƚĂůŬƚŽƚŚĞŵĂďŽƵƚŵĂŬŝŶŐƚŚĂƚƐĂŵĞĨĂĐŝůŝƚLJŵŽƌĞƐƵƐƚĂŝŶĂďůĞƚŚĞLJŵŝŐŚƚŶŽƚŐĞƚŝƚƵƚǁŚĂƚƚŚĞLJĂƌĞƌĞĂůŝnjŝŶŐŵŽƌĞĂŶĚŵŽƌĞŝƐƚŚĂƚƚŚĞƚǁŽĂƌĞƌĞĂůůLJƚŚĞƐĂŵĞƚŚŝŶŐ

tŚĂƚ/ĚŽĂůŽƚŽĨŝƐŚĞůƉŝŶƚĞƌƉƌĞƚŚĞůƉĞdžƉůĂŝŶŚĞůƉŝĚĞŶƟĨLJŽƚŚĞƌǀŽŝĐĞƐƚŚĂƚŶĞĞĚƚŽďĞĐŽŵĞĂƉĂƌƚŽĨŽƵƌĐŽŶǀĞƌƐĂƟŽŶŽƌƚŚĂƚǁĞŶĞĞĚƚŽƵŶĚĞƌƐƚĂŶĚ &ŝƐŚĞƌƐĂLJƐŶĚůŝŬĞĂŶLJƚƌĂŶƐůĂƚŽƌ &ŝƐŚĞƌŵƵƐƚŚĂǀĞĂƐƚƌŽŶŐŐƌĂƐƉŽĨƚŚĞƚǁŽǁŽƌůĚƐƐŚĞŝƐƚƌLJŝŶŐƚŽĐŽŶŶĞĐƚŝŶŽƌĚĞƌƚŽĞīĞĐƟǀĞůLJĐŽŶǀĞLJŚĞƌŵĞƐƐĂŐĞtŝƚŚ&ŝƐŚĞƌ ƐďĂĐŬŐƌŽƵŶĚŝŶďŽƚŚĞŶǀŝƌŽŶŵĞŶƚĂůŵĂƩĞƌƐĂŶĚďƵƐŝŶĞƐƐƐŚĞďƌŝŶŐƐĂƵŶŝƋƵĞƉĞƌƐƉĞĐƟǀĞ

ƚŽďĞĂƌ ĂŶĚŝŶŚĞƌLJĞĂƌƐĂƚƵWŽŶƚŚĂƐĐŽŶƟŶƵĞĚƚŽŵŽƌĞĚĞĞƉůLJĞŵďĞĚƐƵƐƚĂŝŶĂďŝůŝƚLJŝŶƚŽďƵƐŝŶĞƐƐƐƚƌĂƚĞŐLJĂŶĚĐŽƌƉŽƌĂƚĞĐƵůƚƵƌĞǀĞƌLJLJĞĂƌ &ŝƐŚĞƌ ƐƚĞĂŵĐŽŶĚƵĐƚƐĂƐƵƐƚĂŝŶĂďůĞŐƌŽǁƚŚƌĞǀŝĞǁǁŝƚŚĞĂĐŚŽĨƵWŽŶƚ ƐϭϯďƵƐŝŶĞƐƐĞƐWƌŝŽƌƚŽƚŚĞƌĞǀŝĞǁƚŚĞLJĐŽŶĚƵĐƚĂƚŚŽƌŽƵŐŚĂŶĂůLJƐŝƐŽĨƚŚĞďƵƐŝŶĞƐƐ ƐĞŶǀŝƌŽŶŵĞŶƚƐĂĨĞƚLJĂŶĚŚĞĂůƚŚƉĞƌĨŽƌŵĂŶĐĞƉƌŽĚƵĐƚƐƚĞǁĂƌĚƐŚŝƉƉƌŽĚƵĐƚƌĞŐƵůĂƚŽƌLJĂŶĂůLJƐŝƐĂƐǁĞůůĂƐĂƚƌĞŶĚƐĂŶĂůLJƐŝƐ&ƌŽŵƚŚĂƚƚƌĞŶĚĂŶĂůLJƐŝƐǁĞůůƚĂůŬĂďŽƵƚǁŚĂƚĂƌĞƚŚĞŬĞLJŝƐƐƵĞƐĂŶĚŽƉƉŽƌƚƵŶŝƟĞƐĨŽƌƚŚĂƚƉĂƌƟĐƵůĂƌďƵƐŝŶĞƐƐƵŶŝƚtĞƌĞĂůůLJƚĂŝůŽƌƚŚĞƐĞƌĞǀŝĞǁƐƚŽŝĚĞŶƟĨLJǁŚĂƚĂƌĞƚŚĞŬĞLJƐŽĐŝĞƚĂůƚƌĞŶĚƐĐŚĂůůĞŶŐĞƐĂŶĚŝƐƐƵĞƐĨĂĐŝŶŐƚŚĂƚďƵƐŝŶĞƐƐ

dŚƵƐ&ŝƐŚĞƌ ƐƐƵĐĐĞƐƐŝƐƉƌĞĚŝĐĂƚĞĚŽŶŬŶŽǁŝŶŐƚŚĞĞdžƚĞƌŶĂůƚƌĞŶĚƐĨĂĐŝŶŐƚŚĞĐŽŵƉĂŶLJĂŶĚŝŶƚĞƌƉƌĞƟŶŐƚŚĞƌŝƐŬƐĂŶĚŽƉƉŽƌƚƵŶŝƟĞƐƚŚŽƐĞƚƌĞŶĚƐƉƌŽǀŝĚĞŝŶƚŚĞůĂŶŐƵĂŐĞƚŚĂƚƚŚĞďƵƐŝŶĞƐƐǁŝůůƵŶĚĞƌƐƚĂŶĚ,ĞƌŐŽĂůŝƐƚŽĞŵďĞĚƐƵƐƚĂŝŶĂďŝůŝƚLJŝŶƚŽƚŚĞďƵƐŝŶĞƐƐĐĂƐĞĂŶĚďŽƩŽŵůŝŶĞǁŚŝůĞƌĞŵĂŝŶŝŶŐĐŽŶŶĞĐƚĞĚƚŽĞŵĞƌŐŝŶŐƐƵƐƚĂŝŶĂďŝůŝƚLJƚƌĞŶĚƐĂŶĚŝŶĐŽƌƉŽƌĂƟŶŐƚŚŽƐĞŝŶƚŽƵWŽŶƚ ƐƐƚƌĂƚĞŐLJƚŽƐƚĂLJĂŚĞĂĚŽĨƚŚĞĐƵƌǀĞ

CASE STUDY

“ IF YOU’RE talking to a business or operations person, and you talk about productivity improvement, their eyes brighten up. They get excited. [If] you talk to them about making that same facility more sustainable, they might not get it. But what they are realizing more and more is that the two are really the same thing.”

Linda Fisher #HIEF3USTAINABILITY/FlCER$U0ONT

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Function Lies in 0UBLIC!FFAIRS&ŽƌĞƚŚĚĐŽĐŬ^ŚŝƌŽŝƐŚŝĂĚǀĂŶĐŝŶŐƐƵƐƚĂŝŶĂďŝůŝƚLJĂƚdΘdĚŝĚŶƚĐŽŵĞĨƌŽŵĂƐŝŶŐůĞĚĞĮŶĞĚďƌĞĂŬƚŚƌŽƵŐŚŵŽŵĞŶƚZĂƚŚĞƌ ŝƚĐĂŵĞƚŚƌŽƵŐŚĂĐƵŵƵůĂƟǀĞ

ƉƌŽĐĞƐƐŽĨďƵŝůĚŝŶŐĂĐĐĞƉƚĂŶĐĞŝŶƚĞƌŶĂůůLJƚŽǁĂƌĚƐĂŶĞŶǀŝƌŽŶŵĞŶƚĐŽŶĚƵĐŝǀĞƚŽĐŚĂŶŐĞdŚŝƐƉƌŽĐĞƐƐͶƐƚĞĂĚLJ ĐƵŵƵůĂƟǀĞƐƚƌĂƚĞŐŝĐͶƌĞŇĞĐƚƐŚŽǁdΘdǁŽƌŬƐŽŶĂďƌŽĂĚĞƌƐĐĂůĞZĞŝŶĨŽƌĐŝŶŐƚŚĞƵďŝƋƵŝƚŽƵƐĞŵƉŚĂƐŝƐŽŶƌĞƐĞĂƌĐŚĂŶĚĚĂƚĂƚŽƋƵĂŶƟĨLJƚŚĞǀĂůƵĞŽĨƐƵƐƚĂŝŶĂďŝůŝƚLJ ^ŚŝƌŽŝƐŚŝĐŽŵŵĞŶƚĞĚtĞĂƌĞĂĐŽŵƉĂŶLJƚŚĂƚŝƐǀĞƌLJŵĞƚŚŽĚŝĐĂůtĞƌĞƐĞĂƌĐŚǁĞĚŽĂƚŽŶŽĨĂŶĂůLJƐŝƐĂŶĚǁĞƌĞĂůůLJƉĂLJĂƩĞŶƟŽŶƚŽƚŚĞŶƵŵďĞƌƐĂŶĚƚŚĞƌĞƐĞĂƌĐŚŝŶĨŽƌŵƵůĂƟŶŐŚŽǁǁĞƚŚŝŶŬĂďŽƵƚǁŚĂƚǁĞĚŽ

tŚŝůĞƚŚŝƐƉƌŽĐĞƐƐŵŝŐŚƚŶŽƚŝŵŵĞĚŝĂƚĞůLJůĞĂĚƚŽƐǁĞĞƉŝŶŐŵŽŶƵŵĞŶƚĂůĐŚĂŶŐĞƐŝƚůĂLJƐƚŚĞŐƌŽƵŶĚǁŽƌŬĨŽƌƉƌŽǀĞŶƉŝůŽƚƉƌŽũĞĐƚƐƚŽĞdžƉĂŶĚŝŶƚŽůĂƌŐĞƌĐŽŵƉĂŶLJͲǁŝĚĞŝŶŝƟĂƟǀĞƐŶĚďLJŝŶƚĞŐƌĂƟŶŐĂĐƵůƚƵƌĞŽĨŐĞŶƵŝŶĞĐƌĞĚŝƚĂŶĚƌĞĐŽŐŶŝƟŽŶĨŽƌƚŚĞĞŵƉůŽLJĞĞƐƚŚĂƚŵĂŬĞŝƚŚĂƉƉĞŶŶĞǁŝŶŝƟĂƟǀĞƐĐŽŵĞǁŝƚŚƚŚĞŝƌŽǁŶŝŶƚĞƌŶĂůĂĚǀŽĐĂƚĞƐ/ƚŚŝŶŬŚĂǀŝŶŐƐŽŵĞĞĂƌůLJƐŵĂůůǁŝŶƐďƵŝůĚƐĂŶŝŵƉŽƌƚĂŶƚĨŽƵŶĚĂƟŽŶĂĨĞǁƉŝůŽƚƐƚŚĂƚǁĞŶƚǁĞůůĂŶĚŵĂŬŝŶŐƐƵƌĞĞǀĞƌLJŽŶĞŝŶǀŽůǀĞĚŝŶƚŚĞĞīŽƌƚŝƐƌĞĐŽŐŶŝnjĞĚŝŶƐŝĚĞƚŚĞĐŽŵƉĂŶLJ ŐŽĞƐĂůŽŶŐǁĂLJŝŶƐŝĚĞŽƵƌĐŽŵƉĂŶLJ^ŽǁŚŝůĞLJŽƵƌĞďƵŝůĚŝŶŐLJŽƵƌĞǀŝĚĞŶĐĞďĂƐĞLJŽƵƌĞĂůƐŽďƵŝůĚŝŶŐLJŽƵƌĂƌƐĞŶĂůŽĨƐƵĐĐĞƐƐƐƚŽƌŝĞƐĂŶĚLJŽƵƌĐŚĂŵƉŝŽŶƐEŽǁƚŚŽƐĞƉĞŽƉůĞĂƌĞƚƵƌŶŝŶŐŝŶƚŽĂĚǀŽĐĂƚĞƐĨŽƌƚŚĞĐĂƵƐĞ

/ŶƚĞŐƌĂƟŶŐƐƵƐƚĂŝŶĂďŝůŝƚLJŝŶƐŝĚĞdΘdƌĞƋƵŝƌĞƐƚŚĂƚƚŚĞďƵƐŝŶĞƐƐĐĂƐĞĨŽƌĂŶLJŝŶŝƟĂƟǀĞŝƐƉůĂĐĞĚǁŝƚŚŝŶƚŚĞĐƵůƚƵƌĞŽĨƚŚĞĐŽŵƉĂŶLJ&ŽƌĞdžĂŵƉůĞƚŚĞĐŽŵƉĂŶLJ ƐĐĂƌďŽŶĨŽŽƚƉƌŝŶƚǁĂƐŶŽƚƐŽůĚŝŶƐŝĚĞƚŚĞďƵƐŝŶĞƐƐĂƐďĞŝŶŐƚŚĞƌŝŐŚƚƚŚŝŶŐƚŽĚŽŽƌƚŚĂƚŝƚǁĂƐĚŽŝŶŐŝƚƐƉĂƌƚƚŽĐŽŵďĂƚŐůŽďĂůǁĂƌŵŝŶŐZĂƚŚĞƌ ŝƚǁĂƐƐŽůĚĂƐĂŶŽƚŚĞƌǁĂLJƚŽŝĚĞŶƟĨLJĞŶĞƌŐLJĐŽŶƐƵŵƉƟŽŶĂŶĚƉůĂĐĞĮŶŝƚĞƌĞƐŽƵƌĐĞƐŝŶƚŚĞĂƌĞĂƐƚŚĂƚǁŽƵůĚƉƌŽĚƵĐĞƚŚĞŐƌĞĂƚĞƐƚĞŶĞƌŐLJƐĂǀŝŶŐƐ

EŽƚĞǀĞƌLJŽŶĞƐĞĞƐƚŚĞƌĞǁĂƌĚƐŽĨŝŶƚĞŐƌĂƟŶŐƐƵƐƚĂŝŶĂďŝůŝƚLJƌŝŐŚƚĂǁĂLJ&Žƌ^ŚŝƌŽŝƐŚŝƉĞƌƐƵĂĚŝŶŐŽƚŚĞƌǁŝƐĞƐŬĞƉƟĐĂůďƵƐŝŶĞƐƐƵŶŝƚůĞĂĚĞƌƐƌĞƋƵŝƌĞƐďĞŝŶŐĂďůĞƚŽƉƵƚLJŽƵƌƐĞůĨŝŶƚŚĞŝƌƐŚŽĞƐĂŶĚďĞĐŽŵŝŶŐĂĐŽƌƉŽƌĂƚĞĐŚĂŵĞůĞŽŶ ŽƌƚĂŬŝŶŐŽŶƚŚĞŵĞŶƚĂůŝƚLJŽĨƚŚĞƉĞƌƐŽŶLJŽƵĂƌĞƚĂůŬŝŶŐƚŽŬŶŽǁŝŶŐǁŚĂƚĚƌŝǀĞƐƚŚĞŵĂŶĚǁŚĂƚŬŝŶĚƐŽĨĞdžƉĞƌƚƐĂŶĚĂƵƚŚŽƌŝƟĞƐƚŚĞLJƌĞŐƵůĂƌůLJĐŽŶƐƵůƚĂŶĚƌĞƐƉĞĐƚĂŶĚĨƌĂŵŝŶŐ

ƐƵƐƚĂŝŶĂďŝůŝƚLJŝŶƚŚĞĐŽŶƚĞdžƚŽĨƚŚĞŝƌůĂŶŐƵĂŐĞĨƌŽŵƚŚĞŐĞƚͲŐŽ tŚŝůĞƚŚŝƐƐŽŵĞƟŵĞƐƌĞƐƵůƚƐŝŶĂƐůŽǁĞƌƉĂĐĞŽĨĐŚĂŶŐĞŝƚĐƌĞĂƚĞƐĂŵŽƌĞůŽŶŐͲůĂƐƟŶŐĂƉƉƌŽĂĐŚĂƐƚŚĞŝŵƉĂĐƚĞĚďƵƐŝŶĞƐƐƵŶŝƚůĞĂĚĞƌƐƚƌƵůLJƵŶĚĞƌƐƚĂŶĚƚŚĞǀĂůƵĞƚŽƚŚĞŝƌƉĂƌƚŽĨƚŚĞďƵƐŝŶĞƐƐĂŶĚƚŚĞƌĞŝƐďƵLJͲŝŶĨŽƌƚŚĞůŽŶŐƚĞƌŵ

ĞƚŚĂŶĚŚĞƌƚĞĂŵĂůƐŽŬŶŽǁǁŚŝĐŚĞdžƚĞƌŶĂůŝƐƐƵĞƐĐĂŶŚĞůƉĚƌŝǀĞŝŶƚĞŐƌĂƟŽŶͶƉĂƌƟĐƵůĂƌůLJĐŽŵƉĞƟƟǀĞĂŶĚĐƵƐƚŽŵĞƌͲĚƌŝǀĞŶŝƐƐƵĞƐĚĞĞƉƵŶĚĞƌƐƚĂŶĚŝŶŐŽĨƚŚĞŽǀĞƌĂůůĐŽŵƉĂŶLJ ƐďƵƐŝŶĞƐƐƉƌŝŽƌŝƟĞƐĂŶĚĐƵƐƚŽŵŝnjŝŶŐƚŚĞďƵƐŝŶĞƐƐĐĂƐĞĨŽƌĂƐƉĞĐŝĮĐďƵƐŝŶĞƐƐƵŶŝƚŝƐŶĞĐĞƐƐĂƌLJŝŶŽƌĚĞƌƚŽĂƐƐƵŵĞƚŚĂƚĐŚĂŵĞůĞŽŶƌŽůĞƵƚĞǀĞŶĂŌĞƌŵĂƐƚĞƌŝŶŐƚŚĞůĂŶŐƵĂŐĞŽĨĂďƵƐŝŶĞƐƐƵŶŝƚŝƚŵŝŐŚƚƐƟůůƚĂŬĞƟŵĞƚŽŐĞƚƐŬĞƉƟĐƐƚŽďƵLJŝŶƚŽƚŚĞŝĚĞĂ^ŚŝƌŽŝƐŚŝƐĂLJƐ/ƚŚŝŶŬLJŽƵũƵƐƚƌĞĂůůLJŚĂǀĞƚŽŚĂǀĞƚŚŝƐƚĞŶĂĐŝƚLJ ďƵƚŬŝŶĚŽĨĂƐƵďƚůĞƚĞŶĂĐŝƚLJ,ŽǁĚŽ/ĂƉƉƌŽĂĐŚƚŚŝƐƉƌŽďůĞŵĂŶĚŐŽďĂĐŬƟŵĞĂŶĚƟŵĞĂŐĂŝŶƵŶƟůǁĞŐĞƚƚŽƐƵĐĐĞƐƐ

ƐĞŶƐĞŽĨŇĞdžŝďŝůŝƚLJĂŶĚĐƌĞĂƟǀŝƚLJĂůƐŽĐŽŵĞƐŝŶƚŽƉůĂLJŚĞƌĞdŚĞĮƌƐƚƟŵĞŵĂLJďĞǀĞƌLJĚŝƌĞĐƚďƵƚƚŚĂƚĚŝĚŶƚǁŽƌŬKƌƚŚĞLJǁĞƌĞŶƚƌĞĂĚLJƚŽŚĞĂƌƚŚĞŵĞƐƐĂŐĞ^ŽŶŽǁLJŽƵƚŚŝŶŬ,ŽǁĚŽ/ŐŽŝŶƚŚƌŽƵŐŚĂĚŝīĞƌĞŶƚƉƌŽũĞĐƚŽƌƚŚƌŽƵŐŚĂĚŝīĞƌĞŶƚĚŽŽƌ,ŽǁĚŽ/ŬĞĞƉĐŽŵŝŶŐďĂĐŬĂƚŝƚƵŶƟůǁĞĮŶĚƚŚĞƌŝŐŚƚĚŽŽƌ

CASE STUDY

“ I THINK of myself and my team as chameleons. Being able to think and communicate in the same fashion as a business unit we’re working with is, for me, the most important skill set needed to be successful.”

"ETH!DCOCK3HIROISHI 60OF3USTAINABILITY AND0HILANTHROPY!44

8

Figure 2

ƐƚŚĞĐŚĂƌƚďĞůŽǁŝŶĚŝĐĂƚĞƐƐĞŶŝŽƌĞdžĞĐƵƟǀĞƐƉŽŶƐŽƌƐŚŝƉŝƐǀŝƚĂůǁŝƚŚϳϴƉĞƌĐĞŶƚŽĨƌĞƐƉŽŶĚĞŶƚƐƐĂLJŝŶŐƐƵƉƉŽƌƚĨƌŽŵƚŽƉŵĂŶĂŐĞŵĞŶƚǁĂƐĂŬĞLJĐŽŶƚƌŝďƵƚŽƌƚŽƚŚĞŝƌƐƵĐĐĞƐƐƵƚŵŽƌĞƚŚĂŶĞŝŐŚƚŝŶϭϬƌĞƐƉŽŶĚĞŶƚƐ;ϴϭƉĞƌĐĞŶƚͿŝĚĞŶƟĮĞĚƚŚĞŝƌĐŽůůĞĂŐƵĞƐĂĐƌŽƐƐƚŚĞĐŽŵƉĂŶLJĂƐƉƌŝŵĂƌLJĚƌŝǀĞƌƐŽĨƐƵĐĐĞƐƐ

dŚŝƐĮŶĚŝŶŐƵŶĚĞƌƐĐŽƌĞƐƚŚĞĐƌƵĐŝĂůŝŵƉŽƌƚĂŶĐĞŽĨĐƵůƟǀĂƟŶŐĂŶĚŚŽŶŝŶŐƐŽŌƐŬŝůůƐ^ƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐĂŶĚƚŚĞŝƌĚŝƌĞĐƚƌĞƉŽƌƚƐŵƵƐƚďĞŝŶĞdžŚĂƵƐƟďůLJƐŽĐŝĂůǁŝƚŚŝŶƚŚĞŝƌŽƌŐĂŶŝnjĂƟŽŶƐĂŶĚĐŽŶƐĐŝŽƵƐůLJĞŐĂůŝƚĂƌŝĂŶŝŶƚŚĞŝƌĚĞĂůŝŶŐƐǁŝƚŚĐŽͲǁŽƌŬĞƌƐĂƚĞǀĞƌLJůĞǀĞů

EŽƚĂďůLJ ĞdžƚĞƌŶĂůĞdžƉĞƌƚƐĨƌŽŵŵĂŶĂŐĞŵĞŶƚĐŽŶƐƵůƟŶŐĮƌŵƐŶŽŶͲŐŽǀĞƌŶŵĞŶƚĂůŽƌŐĂŶŝnjĂƟŽŶƐ;E'KƐͿĂŶĚĂĐĂĚĞŵŝĐŝŶƐƟƚƵƟŽŶƐͶĚĞƐƉŝƚĞƚŚĞŝƌĚĞĞƉƐƵďũĞĐƚĞdžƉĞƌƟƐĞͶǁĞƌĞǀŝĞǁĞĚďLJƌĞƐƉŽŶĚĞŶƚƐĂƐůĞƐƐůŝŬĞůLJƚŽĚƌŝǀĞďƵLJͲŝŶĂŶĚĂĚŽƉƟŽŶĂĐƌŽƐƐĂĐŽŵƉĂŶLJdŚĞĂďŝůŝƚLJŽĨƚŚĞƐĞĞdžƚĞƌŶĂůĨĂĐƚŽƌƐƚŽĐŽŶƚƌŝďƵƚĞƚŽƐƵĐĐĞƐƐĨƵůŽƵƚĐŽŵĞƐǁĂƐƌĂƚĞĚďLJƌĞƐƉŽŶĚĞŶƚƐĂƚϯϴƉĞƌĐĞŶƚϭϲƉĞƌĐĞŶƚĂŶĚϲƉĞƌĐĞŶƚƌĞƐƉĞĐƟǀĞůLJ

dŚŝƐŝƐŶŽƚƚŽƐƵŐŐĞƐƚƚŚĂƚĞdžƚĞƌŶĂůĞdžƉĞƌƚƐĚĞƉůŽLJĞĚƐƚƌĂƚĞŐŝĐĂůůLJ ĐĂŶŶŽƚŝŵƉĂĐƚƚŚĞĚĞĐŝƐŝŽŶͲŵĂŬŝŶŐƉƌŽĐĞƐƐŝŶƐŝĚĞĂůĂƌŐĞŽƌŐĂŶŝnjĂƟŽŶ&ŽƌĞdžĂŵƉůĞǁŚĞŶŽď>ĂŶŐĞƌƚsŝĐĞWƌĞƐŝĚĞŶƚŽĨ^ƵƐƚĂŝŶĂďŝůŝƚLJĂƚDĐŽŶĂůĚ ƐǁĂŶƚĞĚƚŽƉĞƌƐƵĂĚĞŚŝƐĐŽůůĞĂŐƵĞƐƚŚĂƚƚŚĞĐŽŵƉĂŶLJŶĞĞĚĞĚƚŽŝŵƉůĞŵĞŶƚĂŶĂŶŝŵĂůǁĞůĨĂƌĞƉƌŽŐƌĂŵŚĞďƌŽƵŐŚƚŝŶĂŶŽƵƚƐŝĚĞĞdžƉĞƌƚǁŚŽĐŽƵůĚĞdžƉůĂŝŶƚŚĞŝƐƐƵĞƐŝŶĂǁĂLJƚŚĂƚƌĞƐŽŶĂƚĞĚǁŝƚŚŵĂŶĂŐĞŵĞŶƚ

^ƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐŵƵƐƚĨƵŶĐƟŽŶĂƐĂďƌŝĚŐĞďĞƚǁĞĞŶĂĐŽŵƉĂŶLJĂŶĚŝƚƐĞdžƚĞƌŶĂůƐƚĂŬĞŚŽůĚĞƌƐdŚĞLJŵƵƐƚĐŽŶƐƚĂŶƚůLJŵŽŶŝƚŽƌĂŶĚƉƌŝŽƌŝƟnjĞƚŚĞ social ĂŶĚĞŶǀŝƌŽŶŵĞŶƚĂůŝƐƐƵĞƐƚŚĂƚĐĂŶŝŵƉĂĐƚĂĐŽŵƉĂŶLJ ƐĂďŝůŝƚLJƚŽŽƉĞƌĂƚĞƐƵĐĐĞƐƐĨƵůůLJ

ŽŶǀĞŶƟŽŶĂůǁŝƐĚŽŵƐƵŐŐĞƐƚƐƚŚĂƚŶŽŶͲŐŽǀĞƌŶŵĞŶƚĂůŽƌŐĂŶŝnjĂƟŽŶ;E'KͿƉƌĞƐƐƵƌĞƌĞŐƵůĂƚŽƌLJƉŽůŝĐŝĞƐĂŶĚƐƵƐƚĂŝŶĂďŝůŝƚLJƌĂŶŬŝŶŐƐĂŶĚŝŶĚŝĐĞƐĂƌĞŬĞLJĞdžƚĞƌŶĂůĨĂĐƚŽƌƐƚŚĂƚĚƌŝǀĞƚŚĞŝŶƚĞƌĞƐƚŝŶƐƵƐƚĂŝŶĂďŝůŝƚLJŝŶƐŝĚĞĂĐŽŵƉĂŶLJ,ŽǁĞǀĞƌ ƚŚĞƐƵƌǀĞLJƌĞƐƵůƚƐŝŶĚŝĐĂƚĞƚŚĂƚĐƵƐƚŽŵĞƌƉƌĞƐƐƵƌĞƐŝŶĚƵƐƚƌLJƚƌĞŶĚƐĂŶĚĐŽŵƉĞƟƟǀĞŝƐƐƵĞƐǁĞƌĞƐŝŐŶŝĮĐĂŶƚůLJŵŽƌĞŝŶŇƵĞŶƟĂů

Percentages may not add up to 100% as respondents were asked to select all responses that apply.

+EY)NTERNAL)NmUENCESPercentage of Respondents

9

4HE4HREE0SPassion, persistence and ƉĂƟĞŶĐĞĂƌĞŽď>ĂŶŐĞƌƚ ƐsŝĐĞWƌĞƐŝĚĞŶƚŽĨ^ƵƐƚĂŝŶĂďŝůŝƚLJĂƚDĐŽŶĂůĚ ƐŵĂŶƚƌĂĨŽƌŝŶƚĞŐƌĂƟŶŐƐƵƐƚĂŝŶĂďŝůŝƚLJƚŚƌŽƵŐŚŽƵƚƚŚĞĐŽŵƉĂŶLJ

/ŶƚŚĞϯϬLJĞĂƌƐƚŚĂƚ>ĂŶŐĞƌƚŚĂƐǁŽƌŬĞĚĨŽƌDĐŽŶĂůĚ Ɛ

ŚĞŚĂƐƵƐĞĚƚŚĞƐĞƚŚƌĞĞW ƐƚŽĚƌŝǀĞƐƵƐƚĂŝŶĂďŝůŝƚLJŝŶŝƟĂƟǀĞƐǁŝƚŚŝŶƚŚĞĐŽŵƉĂŶLJ ƌĂŶŐŝŶŐĨƌŽŵĞƐƚĂďůŝƐŚŝŶŐƐƵƐƚĂŝŶĂďůĞĮƐŚƐŽƵƌĐŝŶŐƐƚĂŶĚĂƌĚƐĂĚĞĐĂĚĞĂŐŽƚŽDĐŽŶĂůĚ ƐĐƵƌƌĞŶƚĞīŽƌƚƐƚŽƉŚĂƐĞŽƵƚƚŚĞƵƐĞŽĨŐĞƐƚĂƟŽŶĐƌĂƚĞƐďLJŝƚƐƉŽƌŬƐƵƉƉůŝĞƌƐŶĚǁŚŝůĞƐƚĂŬĞŚŽůĚĞƌĞŶŐĂŐĞŵĞŶƚŚĂƐďĞĐŽŵĞĂƚƌĞŶĚLJĐŽƌƉŽƌĂƚĞŵĂŶĂŐĞŵĞŶƚďƵnjnjǁŽƌĚDĐŽŶĂůĚ ƐƵŶŝƋƵĞƐƚƌƵĐƚƵƌĞŵĂŬĞƐŝƚĂůůƚŚĞŵŽƌĞŝŶƚĞŐƌĂůƚŽ>ĂŶŐĞƌƚ ƐǁŽƌŬtĞĂƌĞŽǁŶĞĚĂŶĚŽƉĞƌĂƚĞĚďLJŶĞĂƌůLJϲϬϬϬŽǁŶĞƌŽƉĞƌĂƚŽƌƐtĞĂƌĞϴϬƉĞƌĐĞŶƚĨƌĂŶĐŚŝƐĞĚͲŽǁŶĞĚtĞǀĞƌLJŵƵĐŚŚĂǀĞĂƚŚƌĞĞͲůĞŐŐĞĚƐƚŽŽůŵŽĚĞůŽĨŐŽǀĞƌŶĂŶĐĞŝŶŽƵƌĐŽŵƉĂŶLJtĞĂƌĞĐŽŵƉĂŶLJƉĞŽƉůĞŽǁŶĞƌŽƉĞƌĂƚŽƌƐĂŶĚƐƵƉƉůŝĞƌƐƚŚĂƚŚĂǀĞĂŶĞƋƵĂůƐƚĂŬĞŝŶŽƵƌĨƵƚƵƌĞ^ŽǁŚĞŶŝƚĐŽŵĞƐƚŽƐƵƐƚĂŝŶĂďŝůŝƚLJ ŽŶĞŽĨƚŚĞďŝŐŐĞƐƚƐŬŝůůƐƚŚĂƚLJŽƵŶĞĞĚŝƐŚĂǀŝŶŐƚŚĞĂďŝůŝƚLJƚŽĚŝƐĐƵƐƐƚŚĞŝƐƐƵĞĨƌŽŵƚŚƌĞĞĚŝīĞƌĞŶƚƉĞƌƐƉĞĐƟǀĞƐĐŽŵƉĂŶLJ ŽǁŶĞƌŽƉĞƌĂƚŽƌĂŶĚƐƵƉƉůŝĞƌ

DĐŽŶĂůĚ ƐĚĞĐĞŶƚƌĂůŝnjĞĚƐƚƌƵĐƚƵƌĞƌĞŝŶĨŽƌĐĞƐŵŽƌĞƚŚĂŶŵŽƐƚƚŚŝƐƐƵƌǀĞLJ ƐĮŶĚŝŶŐƚŚĂƚƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐůĂƌŐĞůLJƌĞůLJŽŶŶŽŶͲĚŝƌĞĐƚƌĞƉŽƌƚƐƚŽĚƌŝǀĞĐŚĂŶŐĞƚŚƌŽƵŐŚƚŚĞĐŽŵƉĂŶLJ/ƚƐĨƌĂŶĐŚŝƐŝŶŐĂŶĚŐŽǀĞƌŶĂŶĐĞƐƚƌƵĐƚƵƌĞĂůƐŽŝŶƚĞŶƐŝĮĞƐƚŚĞŶĞĞĚƚŽƵŶĚĞƌƐƚĂŶĚĂŶĚĞīĞĐƟǀĞůLJĐŽŵŵƵŶŝĐĂƚĞƚŽĂŶĂƵĚŝĞŶĐĞŝŶŽƌĚĞƌƚŽƌĂůůLJĚŝǀĞƌƐĞŝŶƚĞƌĞƐƚƐĂƌŽƵŶĚĂƐƵƐƚĂŝŶĂďŝůŝƚLJŝƐƐƵĞ>ĂŶŐĞƌƚƐĂLJƐƚŚĂƚĂůĂƌŐĞƉĂƌƚŽĨŚŝƐƌŽůĞŝŶǀŽůǀĞƐƚƌĂŶƐůĂƟŶŐďĞƚǁĞĞŶŽƵƚƐŝĚĞŐƌŽƵƉƐĂŶĚŝŶƚĞƌŶĂůůĞĂĚĞƌƐŚŝƉ,ŝƐƚŚƌĞĞĚĞĐĂĚĞƐŽĨĞdžƉĞƌŝĞŶĐĞŝŶĐůƵĚŝŶŐƐŝdžLJĞĂƌƐŝŶŚŝƐĐƵƌƌĞŶƚƌŽůĞŚĂǀĞƚĂƵŐŚƚŚŝŵŚŽǁƚŽƚƌĂŶƐůĂƚĞƚŚĞĐŽŶĐĞƌŶƐĂŶĚŝƐƐƵĞƐŽĨĞdžƚĞƌŶĂůŐƌŽƵƉƐƐƵĐŚĂƐŶŽŶƉƌŽĮƚƐĂŶĚĐŽŶƐƵŵĞƌƐŝŶƚŽƚŚĞůĂŶŐƵĂŐĞƚŚĂƚďƵƐŝŶĞƐƐŵĂŶĂŐĞŵĞŶƚƵŶĚĞƌƐƚĂŶĚƐŽŶǀĞƌƐĞůLJ ŚŝƐĞdžƉĞƌŝĞŶĐĞŚĂƐĂůƐŽƚĂƵŐŚƚŚŝŵŚŽǁƚŽŵŽǀĞĞdžƚĞƌŶĂůŐƌŽƵƉƐďĞLJŽŶĚŵĞƌĞƌŚĞƚŽƌŝĐƚŽŚĂǀŝŶŐŽƉĞŶĚŝƐĐƵƐƐŝŽŶƐĂďŽƵƚƌĞĂůŝƐƟĐƐŽůƵƟŽŶƐ

>ŝŬĞŵĂŶLJŽĨƚŚĞŽƚŚĞƌƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐƉƌŽĮůĞĚŝŶƚŚŝƐƌĞƉŽƌƚůĞĂĚĞƌƐŚŝƉĨŽƌ>ĂŶŐĞƌƚŝƐůĞƐƐĂďŽƵƚŚŝƐŽǁŶƐƵďũĞĐƚŵĂƩĞƌĞdžƉĞƌƟƐĞĂŶĚŵŽƌĞĂďŽƵƚŝĚĞŶƟĨLJŝŶŐƚŚĞƌŝŐŚƚƉĞŽƉůĞͶďŽƚŚŝŶƐŝĚĞĂŶĚŽƵƚƐŝĚĞƚŚĞĐŽŵƉĂŶLJͶǁŚŽĐĂŶŵŽǀĞĂŶŝŶŝƟĂƟǀĞĨŽƌǁĂƌĚĂƐǁĞůů

ĂƐĮŶĚŝŶŐƚŚĞŝŶƚĞƌƐĞĐƟŽŶǁŚĞƌĞďŽƚŚƐŝĚĞƐŚĂǀĞƐŚĂƌĞĚŝŶƚĞƌĞƐƚƐdŽƚŚŝƐĞŶĚĞdžƚĞƌŶĂůŐƌŽƵƉƐĂŶĚĞdžƉĞƌƚƐŚĂǀĞĂŶŝŵƉŽƌƚĂŶƚƌŽůĞƚŽƉůĂLJŝŶĂƌĞĂƐǁŚĞƌĞDĐŽŶĂůĚ ƐĚŽĞƐŶŽƚŶĞĐĞƐƐĂƌŝůLJŚĂǀĞĚŝƌĞĐƚŝŶŇƵĞŶĐĞƐƵĐŚĂƐďĞƐƚƉƌĂĐƟĐĞƐŝŶĂŶŝŵĂůĂŐƌŝĐƵůƚƵƌĞDĐŽŶĂůĚ ƐŝƐƐŽŵĞƟŵĞƐĂƐŵƵĐŚĂƐĨŽƵƌƐƚĞƉƐƌĞŵŽǀĞĚĨƌŽŵƚŚĞĂŶŝŵĂůƐƚŚĂƚƉƌŽǀŝĚĞŵĞĂƚĨŽƌŝƚƐŝŐDĂĐƐĂŶĚDĐEƵŐŐĞƚƐŵĂŬŝŶŐŝƚĐŚĂůůĞŶŐŝŶŐƚŽŚĂǀĞĚŝƌĞĐƚŝŶŇƵĞŶĐĞŽǀĞƌƚŚĞĐŽŶĚŝƟŽŶƐŝŶǁŚŝĐŚƚŚĞƐĞĂŶŝŵĂůƐĂƌĞƌĂŝƐĞĚ

/ŶŽƌĚĞƌĨŽƌDĐŽŶĂůĚ ƐƚŽŝŶŇƵĞŶĐĞƚŚĞƐĞĐŽŶĚŝƟŽŶƐŝƚǁĂƐŝŵƉŽƌƚĂŶƚĨŽƌ>ĂŶŐĞƌƚƚŽĐŚŽŽƐĞĂŶŽƵƚƐŝĚĞĞdžƉĞƌƚǁŚŽĐŽƵůĚĞdžƉůĂŝŶƚŚĞƐĐŝĞŶĐĞĂŶĚƐŝƚƵĂƟŽŶŝŶĂǁĂLJƚŚĂƚƌĞƐŽŶĂƚĞĚǁŝƚŚŵĂŶĂŐĞŵĞŶƚĂŶĚǁŚŽŚĂĚƚŚĞƌĞƐƉĞĐƚǁŝƚŚŽƵƚƐŝĚĞŐƌŽƵƉƐƚŚĂƚǁĞƌĞŶĞĞĚĞĚƚŽŝŵƉůĞŵĞŶƚĂƉŽůŝĐLJƌŝŶŐŝŶŐŝŶƌ dĞŵƉůĞ'ƌĂŶĚŝŶĂƌĞŶŽǁŶĞĚĂŶŝŵĂůǁĞůĨĂƌĞĞdžƉĞƌƚǁĂƐƚŚĞƌŝŐŚƚƉĞƌƐŽŶǁŚŽŚĞůƉĞĚĨŽƌŐĞĂŶĂŶŝŵĂůǁĞůĨĂƌĞƉƌŽŐƌĂŵǁŚĞƌĞŶŽŶĞŚĂĚĞdžŝƐƚĞĚďĞĨŽƌĞ

^ĞůůŝŶŐƉĞŽƉůĞŽŶƚŚĞĞŶĚƌĞƐƵůƚŝƐĂƚƚŚĞŚĞĂƌƚŽĨǁŚĂƚ>ĂŶŐĞƌƚĚŽĞƐ/ƚƐŚĂƉĞƐĞǀĞƌLJƚŚŝŶŐ/ĚŽ/ǁĂŶƚĞǀĞƌLJďŽĚLJ/ǁŽƌŬǁŝƚŚǁŚĞŶŵĂŶĂŐĞŵĞŶƚƐĂLJƐtŚĂƚ ƐƚŚĞĞŶĚƌĞƐƵůƚĂŶĚƚŚĞƌŝŐŚƚƚŚŝŶŐƚŽĚŽƚŚĞLJƌĞĂďůĞƚŽĂƌƟĐƵůĂƚĞƚŚĂƚǀĞƌLJƐŝŵƉůLJ ĂŶĚŐĞƚƉĞŽƉůĞƚŽďƵLJ ŝŶƚŽƚŚĂƚ

<ŶŽǁŝŶŐƚŚĞƌŝŐŚƚŽƵƚƐŝĚĞĞdžƉĞƌƚƐƚŽďƌŝŶŐŝŶǁŚŽǁŝůůĂƉƉĞĂůƚŽƚŚĞďƵƐŝŶĞƐƐͶĐŽŵŵƵŶŝĐĂƟŶŐƚŚĞŝŶŝƟĂƟǀĞŝŶǁĂLJƐƚŚĂƚĂůůƚŚƌĞĞůĞŐƐŽĨŽƵƌďƵƐŝŶĞƐƐǁŝůůƵŶĚĞƌƐƚĂŶĚͶĂŶĚŬŶŽǁŝŶŐǁŚŝĐŚƉĞŽƉůĞŝŶƐŝĚĞƚŚĞĐŽŵƉĂŶLJƚŽǁŽƌŬǁŝƚŚĂƌĞŬĞLJƐƚŽŽƵƌƐƵĐĐĞƐƐ>ĂŶŐĞƌƚƐĂLJƐ

CASE STUDY

“ KNOWING THE right outside experts to bring in who will appeal to the business – communicating the initiative in ways that all three legs of our business [McDonald’s corporate, independent owner/operators and suppliers] will understand – and knowing which people inside the company to work with are keys to our success.”

"OB,ANGERT 60OF3USTAINABILITY -C$ONALDS

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0ASSION+NOWLEDGEANDLeadershiptŚĞŶEŝdžŽŶWĞĂďŽĚLJ>>WĚĞĐŝĚĞĚƚŽŝŵƉůĞŵĞŶƚĂĮƌŵǁŝĚĞƐƵƐƚĂŝŶĂďŝůŝƚLJƉƌŽŐƌĂŵĮǀĞLJĞĂƌƐĂŐŽĂƩŽƌŶĞLJĂƌŽůLJŶ<ĂƉůĂŶǁĂƐƵŶŝƋƵĞůLJƐŝƚƵĂƚĞĚƚŽƚĂŬĞƚŚĞůĞĂĚ

ƚŚĂŶŬƐƚŽĂŶŝĚĞĂůĂůŝŐŶŵĞŶƚŽĨĞdžƉĞƌƟƐĞƉĞƌƐŽŶĂůŝŶƚĞƌĞƐƚĂŶĚƟŵŝŶŐZĞĐŽŐŶŝnjŝŶŐƚŚĞŝŵƉŽƌƚĂŶĐĞŽĨƐƵƐƚĂŝŶĂďŝůŝƚLJƚŽƚŚĞĮƌŵ ƐŽƉĞƌĂƟŽŶƐĂŶĚĐŽƌĞďƵƐŝŶĞƐƐĮƌŵŵĂŶĂŐĞŵĞŶƚƐĞůĞĐƚĞĚ<ĂƉůĂŶƚŽŽǀĞƌƐĞĞƚŚĞĮƌŵ ƐƉƌŽŐƌĂŵͶĚƵďďĞĚ>ĞŐĂůůLJ'ƌĞĞŶΠ <ĂƉůĂŶƚŚĞƌĞďLJďĞĐĂŵĞƚŚĞĮƌƐƚĐŚŝĞĨƐƵƐƚĂŝŶĂďŝůŝƚLJŽĸĐĞƌŝŶĂŵĂũŽƌh^ůĂǁĮƌŵ

<ĂƉůĂŶĐƌĞĚŝƚƐŚĞƌŵĂŶLJLJĞĂƌƐŽĨƉƌĂĐƟĐĞĂƐĂŶĂƩŽƌŶĞLJŝŶƚŚĞĮƌŵ ƐŶĞƌŐLJĂŶĚŶǀŝƌŽŶŵĞŶƚĂůŐƌŽƵƉĂƐŬĞLJƚŽŚĞƌďĞŝŶŐĐŚŽƐĞŶĨŽƌƚŚĞƉŽƐŝƟŽŶŶŽƟŶŐƚŚĂƚŝƚƉƌŽǀŝĚĞĚŚĞƌǁŝƚŚĂƐƚƌŽŶŐƵŶĚĞƌƐƚĂŶĚŝŶŐŽĨƚŚĞĮƌŵ ƐŽƉĞƌĂƟŽŶƐĐƵůƚƵƌĞĂŶĚďƵƐŝŶĞƐƐͶŬĞLJĂƌĞĂƐŽĨĞdžƉĞƌƟƐĞŵĂŶĂŐĞŵĞŶƚǁĂƐƐĞĞŬŝŶŐ/ǁĂƐƌĞĐŽŐŶŝnjĞĚĂƐƐŽŵĞŽŶĞŚĂǀŝŶŐƚŚĞƉĂƐƐŝŽŶƐƵďƐƚĂŶƟǀĞŬŶŽǁůĞĚŐĞĂŶĚůĞĂĚĞƌƐŚŝƉƐŬŝůůƐŶĞĐĞƐƐĂƌLJƚŽƐĞƌǀĞĂƐĂŶŝŶƚĞƌŶĂůĐŚĂŵƉŝŽŶĨŽƌĞŶǀŝƌŽŶŵĞŶƚĂůĐĂƵƐĞƐŶĚĂƐĂŶĞdžƉĞƌŝĞŶĐĞĚĞŶĞƌŐLJĂŶĚĞŶǀŝƌŽŶŵĞŶƚĂůĂƩŽƌŶĞLJ /ŚĂĚƚŚĞƌĞƋƵŝƐŝƚĞĐƌĞĚŝďŝůŝƚLJĂŶĚŬŶŽǁͲŚŽǁƚŽŝĚĞŶƟĨLJĂŶĚĐŽŵŵƵŶŝĐĂƚĞĐůŝĞŶƚͲƌĞůĂƚĞĚŝƐƐƵĞƐŝŶĂŵĂŶŶĞƌƚŚĂƚŵLJĐŽůůĞĂŐƵĞƐĐŽƵůĚƵŶĚĞƌƐƚĂŶĚ ƐŚĞƐĂLJƐ/ŶƚĞŐƌĂƟŶŐƚŚŝƐĨƵŶĐƟŽŶƌĞƋƵŝƌĞƐƚŚĂƚ<ĂƉůĂŶďƵŝůĚƐƚƌŽŶŐƌĞůĂƟŽŶƐŚŝƉƐĂĐƌŽƐƐĮƌŵƉĞƌƐŽŶŶĞůŝŶĐůƵĚŝŶŐďŽƚŚƐƚĂīĂŶĚĂƩŽƌŶĞLJƐdŚĞŵĂŬĞƵƉŽĨƚŚĞĮƌŵ Ɛ'ƌĞĞŶKƉƐƐƚĞĞƌŝŶŐĐŽŵŵŝƩĞĞŝůůƵƐƚƌĂƚĞƐŚĞƌƌĞůŝĂŶĐĞŽŶŶŽŶͲůĂǁLJĞƌƐdŚŝƐĐŽŵŵŝƩĞĞŝƐŵĂĚĞƵƉŽĨƚŚĞĐŚŝĞĨĂĚŵŝŶŝƐƚƌĂƟǀĞŽĸĐĞƌ ĚŝƌĞĐƚŽƌŽĨƉƵƌĐŚĂƐŝŶŐĚŝƌĞĐƚŽƌŽĨůŽĐĂů/dŽƉĞƌĂƟŽŶƐŵĂƌŬĞƟŶŐƉĞƌƐŽŶŶĞůĂŶĚŽĸĐĞĂĚŵŝŶŝƐƚƌĂƚŽƌƐĨƌŽŵǀĂƌŝŽƵƐƌĞŐŝŽŶĂůŽĸĐĞƐtŚĂƚ ƐďĞĞŶŝŵƉŽƌƚĂŶƚĨŽƌŵĞŝƐƚŚĂƚ/ŚĂǀĞĂĚĞĚŝĐĂƚĞĚƚĞĂŵƚŽǁŽƌŬǁŝƚŚƚŚĂƚďƌŝŶŐƐĂǀĞƌLJĚŝǀĞƌƐĞƐŬŝůůƐĞƚƚŽƚŚĞƚĂďůĞ/ƚ ƐŝŶǀĂůƵĂďůĞƚŚĂƚ/ĐĂŶƚĂƉŝŶƚŽƚŚĂƚ

/ŶĂĚĚŝƟŽŶƚŽŚĂǀŝŶŐĂƐƚƌŽŶŐƐƵƉƉŽƌƚƚĞĂŵ<ĂƉůĂŶƉůĂĐĞƐŐƌĞĂƚǀĂůƵĞŽŶŝŶƚĞƌƉĞƌƐŽŶĂůƐŬŝůůƐ/ƚŚŝŶŬƚŚŝƐƌŽůĞŝƐďĞƐƚƐĞƌǀĞĚďLJƐŽŵĞŽŶĞǁŚŽĐĂŶĐŽŵŵƵŶŝĐĂƚĞĂĐƌŽƐƐĚŝǀĞƌƐĞĂƵĚŝĞŶĐĞƐƌŝǀŝŶŐƚŚŝƐŝŶŝƟĂƟǀĞĂĐƌŽƐƐŵƵůƟƉůĞŽĸĐĞƐƌĞƋƵŝƌĞƐƚŚĞƐƵƉƉŽƌƚŽĨŵĂŶĂŐĞŵĞŶƚƐƚĂīĂŶĚĂƩŽƌŶĞLJƐĞĂĐŚŽĨǁŚŽŵŚĂƐĚŝīĞƌĞŶƚŝŶƚĞƌĞƐƚƐĂŶĚŵŽƟǀĂƟŽŶƐ KŶĂŶLJŐŝǀĞŶĚĂLJ <ĂƉůĂŶŵŝŐŚƚďĞĚĞŵŽŶƐƚƌĂƟŶŐƚŽĂƉĂƌƚŶĞƌƚŚĞůŝŶŬďĞƚǁĞĞŶ

ĂƐƚƌŽŶŐŝŶƚĞƌŶĂůƐƵƐƚĂŝŶĂďŝůŝƚLJƉƌŽŐƌĂŵĂŶĚĂĐůŝĞŶƚ ƐĐŽƌĞďƵƐŝŶĞƐƐǁŽƌŬŝŶŐǁŝƚŚĂŶŽĸĐĞŵĂŶĂŐĞƌƚŽŝŵƉůĞŵĞŶƚĂŶĞǁƐƵƐƚĂŝŶĂďŝůŝƚLJƉƌŽĐĞĚƵƌĞŽƌŚĞůƉŝŶŐĂƐĞĐƌĞƚĂƌLJƚĂŬĞĂĚǀĂŶƚĂŐĞŽĨĞŶĞƌŐLJƐĂǀŝŶŐƐŽƉƉŽƌƚƵŶŝƟĞƐƐ/ǁŽƌŬǁŝƚŚƉĞŽƉůĞĂĐƌŽƐƐƚŚĞĮƌŵ/ŶĞĞĚƚŽďĞĂďůĞƚŽŝĚĞŶƟĨLJƚŚĞŝƌĐŽŶĐĞƌŶƐĂŶĚƚĂŝůŽƌŵLJŵĞƐƐĂŐĞĂĐĐŽƌĚŝŶŐůLJ ƐŚĞƐĂLJƐ

hůƟŵĂƚĞůLJ <ĂƉůĂŶůĞǀĞƌĂŐĞƐƐƵƐƚĂŝŶĂďŝůŝƚLJƚŽĚĞĞƉĞŶĞdžŝƐƟŶŐƌĞůĂƟŽŶƐŚŝƉƐǁŝƚŚĐůŝĞŶƚƐŽĨƚŚĞĮƌŵĂŶĚŝŶĐƌĞĂƐĞƌĞǀĞŶƵĞ>ĂǁLJĞƌƐĂƌĞǁĞůůǀĞƌƐĞĚĂƚŵŝƟŐĂƟŶŐƌŝƐŬďƵƚƚŚĞLJĐĂŶĂůƐŽďƌŝŶŐǀĂůƵĞƚŽƚŚĞŝƌĐůŝĞŶƚƐďLJŝĚĞŶƟĨLJŝŶŐďƵƐŝŶĞƐƐŽƉƉŽƌƚƵŶŝƟĞƐ/ǁŽƌŬǁŝƚŚŵLJĐŽůůĞĂŐƵĞƐƚŽƉĞƌĨŽƌŵƉƌĞůŝŵŝŶĂƌLJƐƵƐƚĂŝŶĂďŝůŝƚLJŵĂƚĞƌŝĂůŝƚLJĂƐƐĞƐƐŵĞŶƚƐŚĞůƉŝŶŐƚŚĞŵƚŽƵŶĚĞƌƐƚĂŶĚĂĐůŝĞŶƚ ƐƉŽƚĞŶƟĂůƌŝƐŬƐĂŶĚŽƉƉŽƌƚƵŶŝƟĞƐĂŶĚŝĚĞŶƟĨLJǁĂLJƐǁĞŵŝŐŚƚĂƐƐŝƐƚƚŚĞŵƚŽĂĐŚŝĞǀĞƚŚĞŝƌƐƵƐƚĂŝŶĂďŝůŝƚLJŐŽĂůƐ

ĐĐŽƌĚŝŶŐƚŽ<ĂƉůĂŶĂƚƚŚĞĞŶĚŽĨƚŚĞĚĂLJ ƐƵĐĐĞƐƐŝŶĂƐƵƐƚĂŝŶĂďŝůŝƚLJƌŽůĞŝƐůĞƐƐĂďŽƵƚƚŚĞƐƉĞĐŝĮĐƐŬŝůůƐĞƚƚŚĂƚŽŶĞďƌŝŶŐƐƚŽŝƚĂŶĚŵŽƌĞĂďŽƵƚƚŚĞƐƵƉƉŽƌƚƚŚĂƚŽŶĞĐĂŶďƵŝůĚĂƌŽƵŶĚŝƚ/ƚ ƐŶŽƚƚŚĞŬŝŶĚŽĨƉŽƐŝƟŽŶƚŚĂƚLJŽƵĐĂŶĚŽŽŶLJŽƵƌŽǁŶƐŝƫŶŐĂƚLJŽƵƌĚĞƐŬďĞŚŝŶĚĂĐůŽƐĞĚĚŽŽƌ /ƚ ƐĂƉŽƐŝƟŽŶƚŚĂƚƌĞƋƵŝƌĞƐLJŽƵƚŽŝŶĮůƚƌĂƚĞƐƵƐƚĂŝŶĂďŝůŝƚLJƚŚƌŽƵŐŚŽƵƚƚŚĞĞŶƟƌĞŽƌŐĂŶŝnjĂƟŽŶĂŶĚŵĂŬĞŝƚƉĂƌƚŽĨƚŚĞĐƵůƚƵƌĞzŽƵĚŽŶƚĚŽƚŚĂƚďLJLJŽƵƌƐĞůĨ

CASE STUDY

“ /.!.9 given day, I might be demonstrating to a partner the link between a strong internal sustainability program and a client’s core business, WORKINGWITHANOFlCEMANAGERto implement a new sustainability procedure, or helping a secretary take advantage of energy savings opportunities.”

#AROLYN+APLAN #OUNSEL#HIEFOF3USTAINABILITY.IXON0EABODY,,0

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EĞĂƌůLJƐŝdžŝŶϭϬƌĞƐƉŽŶĚĞŶƚƐ;ϱϵƉĞƌĐĞŶƚͿƐĂŝĚĐƵƐƚŽŵĞƌĞdžƉĞĐƚĂƟŽŶƐĂŶĚŝŶĚƵƐƚƌLJƚƌĞŶĚƐǁĞƌĞƚŚĞƉƌŝŶĐŝƉĂůĚƌŝǀĞƌƐŽĨƚŚĞŝƌĐŽŵƉĂŶŝĞƐĂĚŽƉƟŽŶŽĨƐƵƐƚĂŝŶĂďŝůŝƚLJƉƌĂĐƟĐĞƐŽŵƉĞƟƟǀĞƉƌĞƐƐƵƌĞƌĂŶŬĞĚƚŚŝƌĚǁŝƚŚŽŶĞŝŶƚǁŽƌĞƐƉŽŶĚĞŶƚƐƐĂLJŝŶŐƚŚĂƚƚŽƉŵĂŶĂŐĞŵĞŶƚǁĂƐŝŶƚĞƌĞƐƚĞĚŝŶƌŝǀĂůĐŽŵƉĂŶŝĞƐĞŶŐĂŐĞŵĞŶƚǁŝƚŚƚŚĞŝƐƐƵĞƐůƚĞƌŶĂƟǀĞůLJ ƚŚĞŝŵƉĂĐƚŽĨE'KƐĂŶĚƌĂƟŶŐƐƉƵƌǀĞLJŽƌƐŽŶƚŚĞĚĞĐŝƐŝŽŶͲŵĂŬŝŶŐƉƌŽĐĞƐƐǁĂƐƉĞƌĐĞŝǀĞĚƚŽďĞůĞƐƐƚŚĂŶŚĂůĨĂƐƐƚƌŽŶŐĂƚϮϴƉĞƌĐĞŶƚĂŶĚŵĞĚŝĂŝŶŇƵĞŶĐĞǁĂƐƌĞƉŽƌƚĞĚƚŽŚĂǀĞůĞƐƐƚŚĂŶŽŶĞͲĨŽƵƌƚŚƚŚĞŝŵƉĂĐƚĂƚϭϯƉĞƌĐĞŶƚ

Successful sustainability leaders ƵŶĚĞƌƐƚĂŶĚƚŚĂƚƚŚĞLJŵƵƐƚƌĞƐŝƐƚƚŚĞƚĞŵƉƚĂƟŽŶƚŽǀŝĞǁƚŚĞŝƌĨƵŶĐƟŽŶƚŚƌŽƵŐŚƚŚĞǁƌŽŶŐĞŶĚŽĨƚŚĞƚĞůĞƐĐŽƉĞ ĂŶĚĂůůŽǁƚŚĞŵŽƐƚƉĂƐƐŝŽŶĂƚĞ;ĂŶĚŽŌĞŶǀŽĐĂůͿŵĞŵďĞƌƐŽĨƚŚĞĞdžƚĞƌŶĂůƐƚĂŬĞŚŽůĚĞƌĐŽŵŵƵŶŝƚLJƚŽĚƌŝǀĞƚŚĞŝƌƉŽůŝĐŝĞƐ ĂŶĚƉƌŽŐƌĂŵƐ

dŽďĞƐƵƌĞƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐŵƵƐƚĐŽŶƟŶƵĞƚŽĂďƐŽƌďĂŶĚƚƌĂŶƐůĂƚĞŵĞƐƐĂŐĞƐĞŵĂŶĂƟŶŐ ĨƌŽŵƐŽƵƌĐĞƐƐƵĐŚĂƐE'KŐƌŽƵƉƐƌĂƟŶŐƐĮƌŵƐĂŶĚŽƚŚĞƌƐŝŶƚŽƚŚĞůĂŶŐƵĂŐĞƚŚĂƚďƵƐŝŶĞƐƐŵĂŶĂŐĞŵĞŶƚƵŶĚĞƌƐƚĂŶĚƐ

dŚĞĮŶĚŝŶŐƐŝŶĚŝĐĂƚĞƚŚĂƚĂƐƐƵƐƚĂŝŶĂďŝůŝƚLJƉƌŽŐƌĂŵƐĂŶĚƉƌĂĐƟĐĞƐĂƌĞĂĚŽƉƚĞĚǁŝƚŚŝŶĐƌĞĂƐĞĚĨƌĞƋƵĞŶĐLJĂĐƌŽƐƐŝŶĚƵƐƚƌŝĞƐĂŶĚƐƵƉƉůLJĐŚĂŝŶƐƚŚĞĂďŝůŝƚLJƚŽƐĂƟƐĨLJĐƵƐƚŽŵĞƌƐĂŶĚŽƵƚƉĂĐĞĐŽŵƉĞƟƚŽƌƐĂƌĞŵŽƌĞŝŵƉŽƌƚĂŶƚŵŽƟǀĂƚŽƌƐĨŽƌĂĚŽƉƟŽŶ/ŶĨĂĐƚǀĞŶĚŽƌƐƵƉƐƚƌĞĂŵŝŶƐƵƉƉůLJĐŚĂŝŶƐĂƌĞƌĞĐŽŐŶŝnjŝŶŐƚŚĂƚĂƌŽďƵƐƚĐŽŵŵŝƚŵĞŶƚƚŽƐƵƐƚĂŝŶĂďŝůŝƚLJŵĂLJŶŽƚŽŶůLJĐƌĞĂƚĞĐŽŵƉĞƟƟǀĞĂĚǀĂŶƚĂŐĞƐďƵƚŵĂLJĂĐƚƵĂůůLJĞŶƐƵƌĞĐŽŶƟŶƵĞĚǀŝĂďŝůŝƚLJtŚŝůĞƉƵƌĐŚĂƐĞƌƐŝŶƐƵƉƉůLJĐŚĂŝŶƐ;ŝĞůĂƌŐĞĐŽƌƉŽƌĂƟŽŶƐͿƐƟůůƐĞůĞĐƚďƵƐŝŶĞƐƐƉĂƌƚŶĞƌƐďĂƐĞĚŽŶƚƌĂĚŝƟŽŶĂůǀĞŶĚŽƌͲƐĞůĞĐƟŽŶĐƌŝƚĞƌŝĂƐƵĐŚĂƐƉƌŝĐĞĂǀĂŝůĂďŝůŝƚLJĂŶĚƋƵĂůŝƚLJƐƵƐƚĂŝŶĂďŝůŝƚLJŵĞƚƌŝĐƐĂƌĞŝŶĐƌĞĂƐŝŶŐůLJďĞŝŶŐĨĂĐƚŽƌĞĚŝŶƚŽƚŚĞĚĞĐŝƐŝŽŶͲŵĂŬŝŶŐƉƌŽĐĞƐƐĂƐǁĞůů

Percentages may not add up to 100% as respondents were asked to select all responses that apply.

Figure 3

+EY%XTERNAL)NmUENCESPercentage of Respondents

Successful corporate sustainability leaders ƌĞĐŽŐŶŝnjĞƚŚĂƚƚƌĂĚŝƟŽŶĂůbusiness pressure—from customers and ĐŽŵƉĞƟƚŽƌƐͶŝƐƚŚĞŬĞLJĚƌŝǀĞƌŽĨĂĚŽƉƟŽŶŝŶƐŝĚĞcompanies.

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ǁĂƐĂĐŽƌƉŽƌĂƚĞƌĞƐƉŽŶƐŝďŝůŝƚLJƐƚƌĂƚĞŐLJĂŶĚƉƌŽŐƌĂŵĚĞǀĞůŽƉŵĞŶƚĐŽŶƐƵůƚĂŶƚĂƚWKtŽƌůĚǁŝĚĞ^ŝůďĞƌŵĂŶŝƐůĞĂĚŝŶŐ,ŝůƚŽŶtŽƌůĚǁŝĚĞƚŚƌŽƵŐŚƚŚĞƉƌŽĐĞƐƐŽĨďƵŝůĚŝŶŐŽƵƚdƌĂǀĞůǁŝƚŚWƵƌƉŽƐĞƚŚĞĐŽŵƉĂŶLJ ƐĐŽƌƉŽƌĂƚĞƌĞƐƉŽŶƐŝďŝůŝƚLJƐƚƌĂƚĞŐLJ ĂŶĚŝƐǁŽƌŬŝŶŐĂĐƌŽƐƐĂůůϭϬŽĨƚŚĞĐŽŵƉĂŶLJ ƐďƌĂŶĚƐƚŽĐƌĞĂƚĞĐƵƐƚŽŵŝnjĞĚƉƌŽŐƌĂŵƐƚŚĂƚƐƵƉƉŽƌƚƚŚĞŐůŽďĂůƐƚƌĂƚĞŐLJWĞŽƉůĞƚŚŝŶŬƚŚĂƚǁŚĞŶLJŽƵƚĂůŬĂďŽƵƚǁŚĂƚLJŽƵƌĞĚŽŝŶŐŝŶcorporate responsibility, sustainability and business ŝŶƚĞŐƌĂƟŽŶŝƚ ƐŐĂŝŶŝŶŐĞdžƚĞƌŶĂůƐƚĂŬĞŚŽůĚĞƌĞŶŐĂŐĞŵĞŶƚƚŚĂƚ ƐŝŵƉŽƌƚĂŶƚ ^ŝůďĞƌŵĂŶƐĂLJƐzĞƚĨŽƌ^ŝůďĞƌŵĂŶĂůŝŐŶŵĞŶƚǁŝƚŚŝŶƚŚĞĐŽŵƉĂŶLJŝƐŵŽƐƚŝŵƉŽƌƚĂŶƚŝŶŝŶƚĞŐƌĂƟŶŐĐŽƌƉŽƌĂƚĞƌĞƐƉŽŶƐŝďŝůŝƚLJŝŶŝƟĂƟǀĞƐŝŶƚŽďƵƐŝŶĞƐƐƉĂƌƟĐƵůĂƌůLJĂƐŝƚƌĞůĂƚĞƐƚŽŝŶƚĞƌŶĂůĚŝƉůŽŵĂĐLJĂŶĚƐƚĂŬĞŚŽůĚĞƌƌĞůĂƟŽŶƐ

ƐĂĐŽŶƐƵůƚĂŶƚ^ŝůďĞƌŵĂŶĂĚǀŝƐĞĚŚĞƌĐůŝĞŶƚƐĂďŽƵƚƚŚĞŝŵƉŽƌƚĂŶĐĞŽĨŝŶƚĞƌŶĂůĞŶŐĂŐĞŵĞŶƚĂŶĚŐĂŝŶŝŶŐďƵLJͲŝŶĂĐƌŽƐƐĂŶŽƌŐĂŶŝnjĂƟŽŶƵƚŝƚǁĂƐŶƚƵŶƟůƐŚĞǁĂƐĂĐƚƵĂůůLJŝŶƚŚĞsWƌŽůĞǁŝƚŚŝŶĂĐŽŵƉĂŶLJƚŚĂƚƐŚĞƌĞĐŽŐŶŝnjĞĚƚŚĞƚƌƵĞǀĂůƵĞŽĨƚŚŝƐƐƚƌĂƚĞŐLJ/ŶĂůĂƌŐĞĚŝǀĞƌƐĞĂŶĚŐĞŽŐƌĂƉŚŝĐĂůůLJͲĚŝƐƚƌŝďƵƚĞĚŽƌŐĂŶŝnjĂƟŽŶƐƵĐŚĂƐ,ŝůƚŽŶtŽƌůĚǁŝĚĞƐŚĞŚĂƐƚŽĞŶŐĂŐĞƌĞĞŶŐĂŐĞĐŽŶƐƚĂŶƚůLJƵƉĚĂƚĞĂŶĚĐŽŶƐƚĂŶƚůLJĐŽŵŵƵŶŝĐĂƚĞ ,ŽƐƉŝƚĂůŝƚLJŝƐĂƉĞŽƉůĞďƵƐŝŶĞƐƐĂŶĚŚŽƚĞůƐƌĞůLJŽŶƚŚĞĞŶƚŚƵƐŝĂƐŵĂŶĚůŽLJĂůƚLJŽĨƚĞĂŵŵĞŵďĞƌƐƚŽŽƉĞƌĂƚĞͶĞŶŐĂŐŝŶŐĂƌŽƵŶĚĂƐŽĐŝĂůƉƵƌƉŽƐĞĂŶĚĐŽƌƉŽƌĂƚĞƌĞƐƉŽŶƐŝďŝůŝƚLJŝƐŶŽĚŝīĞƌĞŶƚWĞŽƉůĞǁĂŶƚƚŽĨĞĞůůŝŬĞƚŚĞLJĂƌĞƉĂƌƚŽĨƚŚĞũŽƵƌŶĞLJ

^ŝůďĞƌŵĂŶƉůĂĐĞƐĂŚĞĂǀLJĞŵƉŚĂƐŝƐŽŶĐŽŵŵƵŶŝĐĂƟŽŶƚŽĞŶƐƵƌĞƉĞŽƉůĞƚŚƌŽƵŐŚŽƵƚ,ŝůƚŽŶtŽƌůĚǁŝĚĞ ƐŐůŽďĂůŽƉĞƌĂƟŽŶƐĂƌĞƉĂƌƚŽĨƚŚĞĐŽŵƉĂŶLJ ƐƐƵƐƚĂŝŶĂďŝůŝƚLJĂŶĚĐŽƌƉŽƌĂƚĞƌĞƐƉŽŶƐŝďŝůŝƚLJũŽƵƌŶĞLJzŽƵĐĂŶƚŽǀĞƌͲĐŽŵŵƵŶŝĐĂƚĞĞŶŽƵŐŚ ƐŚĞƐĂLJƐ^ŚĞƵƐĞƐŵƵůƟƉůĞĐŚĂŶŶĞůƐŝŶĐůƵĚŝŶŐĞdžĞĐƵƟǀĞĐŽŵŵƵŶŝĐĂƟŽŶƐƚŚĞĐŽŵƉĂŶLJŝŶƚƌĂŶĞƚŶĞǁƐůĞƩĞƌƐĂŶĚƋƵĂƌƚĞƌůLJƚĞĂŵŵĞĞƟŶŐƐƚŽĐŽŵŵƵŶŝĐĂƚĞ,ŝůƚŽŶtŽƌůĚǁŝĚĞ ƐƉƌŽŐƌĞƐƐƚŽĂĚŝǀĞƌƐĞŐƌŽƵƉŽĨĞdžĞĐƵƟǀĞƐĂŶĚƚĞĂŵŵĞŵďĞƌƐůŽŶŐƚŚĞǁĂLJ ƐŚĞŚĂƐůĞĂƌŶĞĚƚŚĂƚďƌŽĂĚĐŽŵŵƵŶŝĐĂƟŽŶƚŽŽůƐĂůŽŶĞĚŽŶŽƚĂůǁĂLJƐĐĂƐĐĂĚĞƚŚĞ

ŵĞƐƐĂŐĞƚŽĂůůƚĞĂŵŵĞŵďĞƌƐĂŶĚƚŚĂƚǀĂƌŝŽƵƐŐƌŽƵƉƐǁŝƚŚŝŶƚŚĞŽƌŐĂŶŝnjĂƟŽŶŵĂLJƌĞƋƵŝƌĞŵŽƌĞƉĞƌƐŽŶĂůĨŽůůŽǁͲƵƉ/ŶƚŚŝƐǁĂLJ ^ŝůďĞƌŵĂŶĂŶĚŚĞƌƚĞĂŵƉůĂLJĂŶŝŵƉŽƌƚĂŶƚƌŽůĞŝŶĐŽŶŶĞĐƟŶŐƐƚĂŬĞŚŽůĚĞƌƐďĂĐŬƚŽĐŽƌƉŽƌĂƚĞƌĞƐƉŽŶƐŝďŝůŝƚLJĂŶĚŝƚƐŝŶƚĞŐƌĂƟŽŶŝŶƚŽĂůůůĞǀĞůƐŽĨ,ŝůƚŽŶtŽƌůĚǁŝĚĞ ƐďƵƐŝŶĞƐƐ

dŚĞĞŵƉŚĂƐŝƐŽŶĞŶŐĂŐŝŶŐŝŶƚĞƌŶĂůƐƚĂŬĞŚŽůĚĞƌƐĂůƐŽĞŵĞƌŐĞƐĨƌŽŵ,ŝůƚŽŶtŽƌůĚǁŝĚĞ ƐĐŽŵƉƌĞŚĞŶƐŝǀĞǀŝĞǁŽĨĐŽƌƉŽƌĂƚĞƌĞƐƉŽŶƐŝďŝůŝƚLJĂŶĚƐƵƐƚĂŝŶĂďŝůŝƚLJtŚŝůĞƉĞŽƉůĞŽŌĞŶƚŚŝŶŬŽĨĐŽƌƉŽƌĂƚĞƌĞƐƉŽŶƐŝďŝůŝƚLJĂƐƉŚŝůĂŶƚŚƌŽƉLJŽƌĐŽŵŵƵŶŝƚLJĞŶŐĂŐĞŵĞŶƚ^ŝůďĞƌŵĂŶǀŝĞǁƐŝƚĂƐĂŶŝŶƚĞŐƌĂůƉĂƌƚŽĨďƵƐŝŶĞƐƐƚŚĂƚďƌŝŶŐƐǀĂůƵĞďĂĐŬƚŽďŽƚŚƚŚĞĐŽŵƉĂŶLJĂŶĚƐŽĐŝĞƚLJ

dŚĞŝŶŝƟĂƟǀĞƐƵŶĚĞƌĚĞǀĞůŽƉŵĞŶƚǁŝůůŝŵŵĞĚŝĂƚĞůLJĞŶŐĂŐĞƚĞĂŵŵĞŵďĞƌƐĂŶĚŚŝŐŚůŝŐŚƚƚŚĞŵĂŶLJĐƵůƚƵƌĞƐƌĞƉƌĞƐĞŶƚĞĚďLJ,ŝůƚŽŶtŽƌůĚǁŝĚĞƚŚĞƌĞĨŽƌĞĞŶŚĂŶĐŝŶŐĞĂĐŚďƌĂŶĚ ƐƉƵƌƉŽƐĞĂŶĚƚŚĞŽƉƉŽƌƚƵŶŝƚLJƚŽĞŶŐĂŐĞŐƵĞƐƚƐĂŶĚĚƌŝǀĞďƌĂŶĚĂŶĚďƵƐŝŶĞƐƐŝŵƉĂĐƚ/ƚ ƐĂϯϲϬĚĞŐƌĞĞŝƐƐƵĞƚŚĂƚĂīĞĐƚƐƐƚĂŬĞŚŽůĚĞƌƐĨƌŽŵĂůůůĞǀĞůƐŽĨƚŚĞĐŽŵƉĂŶLJ ĂŶĚĚŝīĞƌĞŶƚĂƵĚŝĞŶĐĞƐƌĞƋƵŝƌĞĐƵƐƚŽŵŝnjĞĚĐŽŵŵƵŶŝĐĂƟŽŶĂŶĚĚĂƚĂ&ŽƌĞdžĂŵƉůĞǁŚĞŶƐƉĞĂŬŝŶŐƚŽƚŚĞĞdžĞĐƵƟǀĞŵĂŶĂŐĞŵĞŶƚƚĞĂŵƐŚĞƌĞůŝĞƐŽŶĂůŝŐŶŝŶŐǁŝƚŚƚŚĞĐŽŵƉĂŶLJ ƐƐƚƌĂƚĞŐŝĐƉƌŝŽƌŝƟĞƐĂŶĚƋƵĂŶƟĨLJŝŶŐǀĂůƵĞƐƚŽŵĂŬĞŚĞƌĐĂƐĞͶƉƌŽǀŝĚŝŶŐŚĂƌĚĚĂƚĂŽŶƚŽƉŝĐƐŝŶĐůƵĚŝŶŐƚĞĂŵŵĞŵďĞƌĞŶŐĂŐĞŵĞŶƚƌĞĚƵĐŝŶŐĞŶĞƌŐLJƵƐĞŽƌƉƌŽĚƵĐŝŶŐůĞƐƐǁĂƐƚĞ

dŚŝƐƚLJƉĞŽĨƋƵĂŶƟƚĂƟǀĞĚĂƚĂŚĞůƉƐ^ŝůďĞƌŵĂŶĞƐƚĂďůŝƐŚĂƚĂŶŐŝďůĞƌĞƚƵƌŶŽŶŝŶǀĞƐƚŵĞŶƚĨŽƌƚŚĞĐŽŵƉĂŶLJ ƐĐŽƌƉŽƌĂƚĞƌĞƐƉŽŶƐŝďŝůŝƚLJĞīŽƌƚƐ,ŽǁĞǀĞƌ ĨƌĂŵŝŶŐĂĐŽƌƉŽƌĂƚĞƌĞƐƉŽŶƐŝďŝůŝƚLJŝƐƐƵĞůŝŬĞĐŚŝůĚƚƌĂĸĐŬŝŶŐƚŽŚŽƚĞůĞŵƉůŽLJĞĞƐƌĞƋƵŝƌĞƐĂĚŝīĞƌĞŶƚƚĂĐŬ^ŝůďĞƌŵĂŶĂŶĚŚĞƌƚĞĂŵĂƌĞĐƵƌƌĞŶƚůLJƐƚƌĂƚĞŐŝnjŝŶŐŽŶŚŽǁƚŽŝŶƚĞŐƌĂƚĞŚƵŵĂŶƌŝŐŚƚƐŝƐƐƵĞƐůŝŬĞƚŚŝƐŽŶĞŝŶƚŽƚŚĞƚƌĂŝŶŝŶŐĐƵƌƌŝĐƵůƵŵĨŽƌĞǀĞƌLJŽŶĞĨƌŽŵŵĂŶĂŐĞƌƐƚŽŚŽƵƐĞŬĞĞƉĞƌƐ

“ !44(%end of the day, you try to make the value of corporate responsibility relevant to the stakeholder group you are talking to.”

*ENNIFER3ILBERMAN60#ORPORATE2ESPONSIBILITY (ILTON7ORLDWIDE

CASE STUDY

13

4HE,EVELSOF3USTAINABILITY<ĂƚŚƌŝŶtŝŶŬůĞƌƚŽŽŬŽŶƚŚĞƌŽůĞŽĨsŝĐĞWƌĞƐŝĚĞŶƚŽĨŽƌƉŽƌĂƚĞ^ƵƐƚĂŝŶĂďŝůŝƚLJĂƚDĂ&ŽƌƚƵŶĞϱϬϬŝŶĨŽƌŵĂƟŽŶĂůƚĞĐŚŶŽůŽŐLJĐŽŵƉĂŶLJ ŝŶϮϬϬϴĂŌĞƌƐĞǀĞƌĂůLJĞĂƌƐŝŶƉƌŽĚƵĐƚŵĂŶĂŐĞŵĞŶƚǁŝƚŚƚŚĞĐŽŵƉĂŶLJ

&ŽƌtŝŶŬůĞƌ ĚƌŝǀŝŶŐƐƵƐƚĂŝŶĂďŝůŝƚLJŝŶŝƟĂƟǀĞƐĂƚDďĞŐŝŶƐǁŝƚŚŝŶƚĞŐƌĂƟŶŐƐƵƐƚĂŝŶĂďŝůŝƚLJŝŶƚŽƚŚĞĐŽƌƉŽƌĂƚĞĐƵůƚƵƌĞĂŶĚďĞLJŽŶĚŝŶĚŝǀŝĚƵĂůǀĂůƵĞƐtŚĞŶƐŽŵĞƚŚŝŶŐŝƐĞŵďĞĚĚĞĚŝŶĂĐƵůƚƵƌĞŝƚ ƐŶŽƚŶĞĐĞƐƐĂƌLJƚŚĂƚĞǀĞƌLJŝŶĚŝǀŝĚƵĂůĐĂƌĞƐŝƚ ƐƚŚĂƚƚŚĞLJĂůůŬŶŽǁƚŚĞŽƌŐĂŶŝnjĂƟŽŶƚŚĞĐŽŵŵƵŶŝƚLJ ĂŶĚƚŚĞŝƌƉĞĞƌƐĚŽdŚĞŶŝƚďĞĐŽŵĞƐŝŶƚĞŐƌĂƚĞĚŝŶƚŽŚŽǁƚŚĞLJĂƉƉƌŽĂĐŚƚŚĞŝƌũŽďƐĞǀĞƌLJĚĂLJƐŚĞƐĂLJƐ/ŶƚŚŝƐƐĞŶƐĞD ƐŝŶƚĞƌŶĂůƉƌŽŐƌĞƐƐŝƐŚĞĂǀŝůLJĚĞƉĞŶĚĞŶƚƵƉŽŶĞŵƉůŽLJĞĞƐŝŶŽƚŚĞƌďƵƐŝŶĞƐƐƵŶŝƚƐǁŝƚŚǁŚŽŵƐŚĞŚĂƐŶŽĚŝƌĞĐƚƌĞƉŽƌƟŶŐƌĞůĂƟŽŶƐŚŝƉ

dŚƌŽƵŐŚŽƵƚŚĞƌƟŵĞĂƚDtŝŶŬůĞƌŚĂƐƐĞĞŶŝŶĐƌĞĂƐĞĚĂǁĂƌĞŶĞƐƐďLJƌĂŶŬĂŶĚĮůĞĞŵƉůŽLJĞĞƐŽĨƚŚĞŝƌĐŽŵƉĂŶLJ ƐŝŵƉĂĐƚŽŶƚŚĞĐŽŵŵƵŶŝƟĞƐǁŚĞƌĞƚŚĞLJŽƉĞƌĂƚĞ/ŶŽŶĞŝŶƐƚĂŶĐĞĂŐƌŽƵƉŽĨĞŶŐŝŶĞĞƌƐǁĞƌĞŽǀĞƌŚĞĂƌĚĂƚƚŚĞǁĂƚĞƌĐŽŽůĞƌĐŽŵƉĂƌŝŶŐŵŽĚŝĮĐĂƟŽŶƐƚŽƚŚĞŝƌƉŝĐŬƵƉƚƌƵĐŬƐƚŽƌĞĚƵĐĞŐƌĞĞŶŚŽƵƐĞŐĂƐĞŵŝƐƐŝŽŶƐ^ŚĞŚĂƐĂůƐŽǁŝƚŶĞƐƐĞĚĂŐƌĞĂƚĞƌƐĞŶƐĞŽĨĞŵƉůŽLJĞĞƉƌŝĚĞŝŶƚŚĞĐŽŵƉĂŶLJ ƐŝŶŝƟĂƟǀĞƐĐŝƟŶŐĂŶĞdžĂŵƉůĞŽĨĂǀŝĚĞŽŽŶƐƵƐƚĂŝŶĂďůĞƉĂĐŬĂŐŝŶŐŐŽŝŶŐǀŝƌĂůŝŶƚŚĞĐŽŵƉĂŶLJ ǁŝƚŚǀĂƌŝŽƵƐŐƌŽƵƉƐǁĂŶƟŶŐƚŽďĞĂƉĂƌƚŽĨƐŽŵĞƚŚŝŶŐƐŝŵŝůĂƌ

tŝŶŬůĞƌĚĞƐĐƌŝďĞƐƚŚĞƐĞŵŽŵĞŶƚƐĂƐŚĂǀŝŶŐƚǁŽĚŝƐƟŶĐƚƉŚĂƐĞƐdŚĞĮƌƐƚƉŚĂƐĞŝƐƚŚĞĚĞǀĞůŽƉŵĞŶƚŽĨĂƚŚŽƌŽƵŐŚƵŶĚĞƌƐƚĂŶĚŝŶŐŽĨƚŚĞŝŵƉŽƌƚĂŶĐĞŽĨƐƵƐƚĂŝŶĂďŝůŝƚLJƚŚƌŽƵŐŚĂůůůĞǀĞůƐŽĨƚŚĞŽƌŐĂŶŝnjĂƟŽŶdŚŝƐƐƚĞƉŝƐĐƌŝƟĐĂůŝŶŝŶƐƟůůŝŶŐƚŚĞŝĚĞĂƚŚĂƚƉƵƌƐƵŝŶŐƐƵƐƚĂŝŶĂďůĞŝŶŝƟĂƟǀĞƐĂĚĚƐǀĂůƵĞĂŶĚĐŽŶƚƌŝďƵƚĞƐƚŽƚŚĞŽŶŐŽŝŶŐƉƌŽŐƌĞƐƐŽĨƚŚĞĐŽŵƉĂŶLJdŚĞƐĞĐŽŶĚƉŚĂƐĞƚĂŬĞƐƚŚŝƐƵŶĚĞƌƐƚĂŶĚŝŶŐƚŽĂŶŽƚŚĞƌůĞǀĞůĂĨƵůůŝŶƚĞŐƌĂƟŽŶŽĨƐƵƐƚĂŝŶĂďŝůŝƚLJŝŶƚŽƚŚĞǀĂůƵĞƐŽĨĂĐŽŵƉĂŶLJtŝŶŬůĞƌŝŶŇƵĞŶĐĞƐŚĞƌĐŽůůĞĂŐƵĞƐƚŽƐĞĞƐƵƐƚĂŝŶĂďŝůŝƚLJĂƐĂƉĂƚŚǁĂLJƚŽƚŚĞŝƌŽǁŶƐƵĐĐĞƐƐŝŶĂĚĚŝƟŽŶƚŽŚĂǀŝŶŐŝƚƐŽǁŶŽďũĞĐƟǀĞƐtŝŶŬůĞƌƉƵƐŚĞƐĨŽƌƐƵƐƚĂŝŶĂďŝůŝƚLJƚŽďĞƐĞĞŶŶŽƚƐŝŵƉůLJĂƐĂƉĂƚŚǁĂLJƚŽƐƵĐĐĞƐƐďƵƚĂƐĂƚĂŶŐŝďůĞĞŶĚƌĞƐƵůƚĂƐǁĞůů

zĞƚƐŚĞĐĂƵƟŽŶƐƚŚĂƚƚŚŝƐŝƐĂĐŽŶƟŶƵŝŶŐũŽƵƌŶĞLJ ĂŶĚƚŚĂƚĐƵůƚƵƌĞŝƐĂŶĞǀĞƌͲĞǀŽůǀŝŶŐƉƌŽĐĞƐƐƚŚĂƚƌĞƋƵŝƌĞƐƉĞƌƐŝƐƚĞŶĐĞŐĂŝŶƚŚĞĨŽĐƵƐƌĞƚƵƌŶƐƚŽŝŶƚĞƌƉĞƌƐŽŶĂů

ƐŬŝůůƐƚŚĞĂďŝůŝƟĞƐƚŽŝŶŇƵĞŶĐĞƉĞŽƉůĞĂŶĚƚŽĨƌĂŵĞŝƐƐƵĞƐŝŶĂǁĂLJƚŚĂƚĂƉƉĞĂůƐƚŽƚŚĞŐŽĂůƐŽĨĞĂĐŚŝŶƚĞƌŶĂůĂƵĚŝĞŶĐĞtŝŶŬůĞƌĚĞƐĐƌŝďĞĚŚĞƌƐĞůĨĂƐďĞŝŶŐŝĚĞĂůŝƐƟĐďĞĨŽƌĞĐŽŵŝŶŐŝŶƚŽŚĞƌĐƵƌƌĞŶƚƉŽƐŝƟŽŶďĞůŝĞǀŝŶŐƚŚĂƚƚŚĞŐŽŽĚŝŶƚĞŶƟŽŶƐďĞŚŝŶĚĂŶŝŶŝƟĂƟǀĞǁŽƵůĚďĞƌĞĂƐŽŶĞŶŽƵŐŚĨŽƌĂĐŽŵƉĂŶLJƚŽŝŵƉůĞŵĞŶƚƚŚĞŵ,ŽǁĞǀĞƌ ƐŚĞŚĂƐůĞĂƌŶĞĚƚŚĂƚĂŐŽŽĚŝĚĞĂǁŽŶƚƐƚĂŶĚĂůŽŶĞĂŶĚƚŚĂƚĞǀĞŶǁŚĞŶĂŶŝŶŝƟĂƟǀĞ ƐǀĂůƵĞŚĂƐďĞĞŶƋƵĂŶƟĮĞĚŽŶĞƐƟůůŶĞĞĚƐƐƚƌŽŶŐŝŶƚĞƌƉĞƌƐŽŶĂůƐŬŝůůƐƚŽĐŽŶǀŝŶĐĞƉĞŽƉůĞƚŽƚƌLJƐŽŵĞƚŚŝŶŐŶĞǁ

KŶƚŚĂƚƉŽŝŶƚtŝŶŬůĞƌďĞůŝĞǀĞƐƚŚĂƚƉĂƟĞŶĐĞƉĞƌƐŝƐƚĞŶĐĞĂŶĚƌĞƐŝůŝĞŶĐĞĂƌĞŬĞLJƐŬŝůůƐĨŽƌƐƵĐĐĞƐƐĨŽƌƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐtŝƚŚŝŶƚŚĞĐŽƌƉŽƌĂƚĞƐƚƌƵĐƚƵƌĞŽŶĞŵƵƐƚĐŽŶƟŶƵĂůůLJŝŶƐƟůůƐƵƐƚĂŝŶĂďŝůŝƚLJŝŶƚŽĂůůƐĞĐƚŽƌƐǁŽƌŬŝŶŐƚŽǁĂƌĚƐƐĞĂŵůĞƐƐŝŶƚĞŐƌĂƟŽŶǁŝƚŚŝŶƚŚĞŽƌŐĂŶŝnjĂƟŽŶ^ƵƐƚĂŝŶĂďŝůŝƚLJĂƚƚŚĞĞŶĚŽĨƚŚĞĚĂLJŝƐĂďŽƵƚĚŽŝŶŐďƵƐŝŶĞƐƐŝŶĐŽŶƚĞdžƚŽĨŽƵƌƐƵƌƌŽƵŶĚŝŶŐƐĂŶĚŽƵƌũŽďŝƐƚŽƵŶĚĞƌƐƚĂŶĚƚŚĂƚĐŽŶƚĞdžƚĂŶĚƌĞůĂƚĞŝƚƚŽďƵƐŝŶĞƐƐ ƐŚĞƐĂLJƐ

“

+ATHRIN7INKLER 6ICE0RESIDENTOF#ORPORATE3USTAINABILITY%-#

!3)'.)&)#!.4 part of my role is translating those social and environmental issues that intersect with our business in ways senior management can understand. Showing how they can either provide a competitive edge or respond to a customer demand is critical for success.”

CASE STUDY

14

dŚĞďŽƩŽŵůŝŶĞͶŽƌ ƌĂƚŚĞƌ ƚƌŝƉůĞďŽƩŽŵůŝŶĞŽĨƚŚĞĮŶĚŝŶŐƐŝƐƚŚŝƐƐƵƐƚĂŝŶĂďŝůŝƚLJŵĞĂŶƐĚŝīĞƌĞŶƚƚŚŝŶŐƐƚŽĚŝīĞƌĞŶƚƉĞŽƉůĞĂŶĚĚŝīĞƌĞŶƚĐŽŵƉĂŶŝĞƐŶĚďĞĐĂƵƐĞƚŚĞƌĞŝƐŶŽƵŶŝǀĞƌƐĂůůLJĂĐĐĞƉƚĞĚĚĞĮŶŝƟŽŶŝƚŵĂŬĞƐŝƚŵŽƌĞĐŚĂůůĞŶŐŝŶŐƚŽĞŵďĞĚƐŽĐŝĂůĂŶĚĞŶǀŝƌŽŶŵĞŶƚĂůŝƐƐƵĞƐŝŶƚŽĂĐŽŵƉĂŶLJ ƐďƵƐŝŶĞƐƐƐƚƌĂƚĞŐŝĞƐ

dŽďĞƐƵĐĐĞƐƐĨƵůƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐŵƵƐƚƉƌŽǀŝĚĞĐŽŶƚĞdžƚĨŽƌƚŚĞŝƌǁŽƌŬŝŶƚŚĞƐĂŵĞƚĞƌŵƐĂƐŽƚŚĞƌďƵƐŝŶĞƐƐƵŶŝƚƐĂŶĚĚĞĮŶĞƚŚĞŝƌŝŵƉĂĐƚŝŶƚŚĞůŝŶŐƵĂĨƌĂŶĐĂŽĨƚŚĞďƵƐŝŶĞƐƐdŚĞƐĞůĞĂĚĞƌƐŵƵƐƚƵƐĞĐŽŵŵƵŶŝĐĂƟŽŶƐŬŝůůƐƚŽůŝŶŬƐƵƐƚĂŝŶĂďŝůŝƚLJƚŽĐŽƌĞďƵƐŝŶĞƐƐŽďũĞĐƟǀĞƐZĂƚŚĞƌƚŚĂŶƵƐŝŶŐƐƵƐƚĂŝŶĂďŝůŝƚLJũĂƌŐŽŶƚŚĞLJŵƵƐƚƵƐĞǁŽƌĚƐĂŶĚƉŚƌĂƐĞƐƚŚĂƚĂƌĞĐŽŶƐŝƐƚĞŶƚǁŝƚŚĂĐŽŵƉĂŶLJ ƐĐƵůƚƵƌĞĂŶĚďƵƐŝŶĞƐƐƐƚƌĂƚĞŐLJdŚĞLJŵƵƐƚŚĞůƉŝŵƉŽƌƚƚƌĂŶƐůĂƚĞĂŶĚĞŵďĞĚŝƐƐƵĞƐĨƌŽŵƚŚĞŽƵƚƐŝĚĞǁŽƌůĚŝŶƚŽƚŚĞEŽĨƚŚĞŝƌĐŽŵƉĂŶŝĞƐ

dŚĞĮŶĚŝŶŐƐŽĨƚŚŝƐƐƵƌǀĞLJĚĞŵŽŶƐƚƌĂƚĞƚŚĂƚƚŚĞĂďŝůŝƚLJƚŽĐŽŵŵƵŶŝĐĂƚĞƚŚĞďƵƐŝŶĞƐƐĐĂƐĞͶƚŽĐŽůůĞĂŐƵĞƐǁŚŽŵĂLJŶŽƚŶĞĐĞƐƐĂƌŝůLJƵŶĚĞƌƐƚĂŶĚƚŚĞĨƵŶĐƟŽŶĂŶĚŽǀĞƌǁŚŽŵƚŚĞƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌŚĂƐůŝƩůĞƚŽŶŽĚŝƌĞĐƚŵĂŶĂŐĞŵĞŶƚŽƌĂƵƚŚŽƌŝƚLJͶŵĂLJďĞƚŚĞŵŽƐƚŝŵƉŽƌƚĂŶƚƐŬŝůůƚŽƉŽƐƐĞƐƐ

dŚĞƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌ ƐƌŽůĞůŝŬĞŵĂŶLJƐĞŶŝŽƌƉŽƐŝƟŽŶƐƌĞƋƵŝƌĞƐĂďĂůĂŶĐĞŽĨƐƵďũĞĐƚŵĂƩĞƌĞdžƉĞƌƟƐĞǁŝƚŚďƵƐŝŶĞƐƐĂĐƵŵĞŶĂŶĚƚŚĞĂďŝůŝƚLJƚŽĐŽŵŵƵŶŝĐĂƚĞƚŚĞďƵƐŝŶĞƐƐĐĂƐĞŝŶĂůĂŶŐƵĂŐĞƚŚĞĐŽŵƉĂŶLJƵŶĚĞƌƐƚĂŶĚƐdŚŝƐƌĞƉŽƌƚŚŝŐŚůŝŐŚƚƐƚŚĞĨĂĐƚƚŚĂƚŽŶĂŶLJŐŝǀĞŶĚĂLJ ƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐŵƵƐƚĐŽŵŵƵŶŝĐĂƚĞĂŶĚďƵŝůĚƐƵƉƉŽƌƚĨƌŽŵƚŚƌĞĞŝŶƚĞƌĐŽŶŶĞĐƚĞĚLJĞƚĚŝīĞƌĞŶƚƉĞƌƐƉĞĐƟǀĞƐ

Connector:

ŽŶŶĞĐƟŶŐƚŚĞŽƵƚƐŝĚĞǁŽƌůĚǁŝƚŚĂĐŽŵƉĂŶLJŝŶǁĂLJƐŵĂŶĂŐĞŵĞŶƚǁŝůůƵŶĚĞƌƐƚĂŶĚŝƐĂŶŽƚŚĞƌŝŵƉŽƌƚĂŶƚĐŽŵŵƵŶŝĐĂƟŽŶƐƌŽůĞŽĨĂƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌ ŽŵŵƵŶŝĐĂƟŶŐƚŚĞďƵƐŝŶĞƐƐĐĂƐĞƚŽŝŶƚĞŐƌĂƚĞƐŽĐŝĂůĂŶĚĞŶǀŝƌŽŶŵĞŶƚĂůŝƐƐƵĞƐŝŶƐŝĚĞĂĐŽŵƉĂŶLJƌĞƋƵŝƌĞƐƐŽŵĞŽŶĞǁŚŽĐĂŶƚƌĂŶƐůĂƚĞƚŚĞŝŵƉůŝĐĂƟŽŶƐŽĨƚŚĞƐĞŝƐƐƵĞƐĂŶĚůŝŶŬƚŚĞŵƚŽŬĞLJďƵƐŝŶĞƐƐĚƌŝǀĞƌƐŝŶĂǁĂLJƚŚĂƚƐĞŶŝŽƌŵĂŶĂŐĞŵĞŶƚǁŝůůƵŶĚĞƌƐƚĂŶĚ

#OLLABORATOR

tŽƌŬŝŶŐŝŶƐŝĚĞĂĐŽŵƉĂŶLJǁŚĞƌĞĚŝƌĞĐƚŽǀĞƌƐŝŐŚƚŝƐǀŝƌƚƵĂůůLJŶŽŶͲĞdžŝƐƚĞŶƚŶĞĐĞƐƐŝƚĂƚĞƐĐŽůůĂďŽƌĂƟŽŶŽŶŝŶŝƟĂƟǀĞƐǁŝƚŚĚŝīĞƌĞŶƚďƵƐŝŶĞƐƐƵŶŝƚƐdŚŝƐƌĞƋƵŝƌĞƐŵŽƟǀĂƟŽŶĂůƐŬŝůůƐƚŚĂƚĐĂŶĂůŝŐŶĂƐŽĐŝĂůŽƌĞŶǀŝƌŽŶŵĞŶƚĂůŝƐƐƵĞǁŝƚŚƚŚĞƐĞůĨͲŝŶƚĞƌĞƐƚƐŽĨĂĐŽůůĞĂŐƵĞŽƌďƵƐŝŶĞƐƐƵŶŝƚĂŶĚĂŶĂďŝůŝƚLJƚŽĐŽŵŵƵŶŝĐĂƚĞƚŚŝƐĂůŝŐŶŵĞŶƚŝŶĂŵĂŶŶĞƌƚŚĂƚŝŶƐƉŝƌĞƐĂĐƟŽŶ

^ƵĐĐĞƐƐĨƵůůLJƉůĂLJŝŶŐƚŚĞƐĞƌŽůĞƐƌĞƋƵŝƌĞƐĂƵŶŝƋƵĞƐŽŌƐŬŝůůƐĞƚƚŚĂƚŝƐŶŽƚĞĂƐŝůLJŵĂƐƚĞƌĞĚŽŵŵŽŶƐĞŶƐĞŵĂLJƐƵŐŐĞƐƚƚŚĂƚĞdžĞĐƵƟǀĞƐŶĞĞĚƚŽďĞƐŬŝůůĨƵůĂƚďĞĐŽŵŝŶŐĐŚĂŶŐĞĂŐĞŶƚƐŶĞƚǁŽƌŬŝŶŐŝŶƚĞƌŶĂůůLJ ďƵŝůĚŝŶŐĐŽĂůŝƟŽŶƐĂŶĚƐĞĞŝŶŐĂƌŽƵŶĚĐŽƌŶĞƌƐdŚĞĞdžƚĞŶƚƚŽǁŚŝĐŚƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐĂŶĚƚŚĞŝƌĐŽŵƉĂŶŝĞƐƉůĂĐĞĂƉƌŝŽƌŝƚLJŽŶŚŽŶŝŶŐƚŚĞƐĞƐŬŝůůƐŝƐŶŽƚŬŶŽǁŶŶĚƚŚĞƐƚĂŬĞƐĂƌĞĞǀĞŶŚŝŐŚĞƌĨŽƌƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐĂƐƚŚĞLJĂƌĞŽŌĞŶĞdžƉĞĐƚĞĚƚŽŐĞŶĞƌĂƚĞĂŵďŝƟŽƵƐƌĞƐƵůƚƐǁŝƚŚĨĞǁĞƌƌĞƐŽƵƌĐĞƐƚŚĂŶƚŚĞŝƌƉĞĞƌƐĂŶĚƌĞůLJŽŶĂŐƌŽƵƉŽĨǁŝůůŝŶŐǀŽůƵŶƚĞĞƌƐĂĐƌŽƐƐƚŚĞĐŽŵƉĂŶLJƚŽĂĐŚŝĞǀĞƚŚĞĞdžƉĞĐƚĞĚƌĞƐƵůƚƐ

dŽďĞƐƵĐĐĞƐƐĨƵůƚŚĞŶƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐŵƵƐƚĮƌƐƚŵĂƐƚĞƌĐŽŶƚĞdžƚŝŶƐŝĚĞƚŚĞŝƌŽƌŐĂŶŝnjĂƟŽŶƐKŶůLJĂŌĞƌƚƌƵƐƚŝƐĞĂƌŶĞĚĂŶĚĐŽůůĂďŽƌĂƟŽŶŝƐƵŶĚĞƌǁĂLJĐĂŶƚŚĞLJĞdžƉĞĐƚƚŽďĞƐƵĐĐĞƐƐĨƵůŝŵƉůĞŵĞŶƟŶŐƉƌŽŐƌĂŵŵĂƟĐĐŽŶƚĞŶƚƚŚĂƚǁŝůůĚĞůŝǀĞƌĂƌĞƚƵƌŶŽŶŝŶǀĞƐƚŵĞŶƚͶďŽƚŚƌĞƉƵƚĂƟŽŶĂůĂŶĚĮŶĂŶĐŝĂůͶƚŽƚŚĞŝƌĐŽŵƉĂŶŝĞƐ

Conclusion

#ATALYST

ƌŝǀŝŶŐĂŶĚĂĐĐĞůĞƌĂƟŶŐƚŚĞƉĂĐĞŽĨĐŚĂŶŐĞƉĂƌƟĐƵůĂƌůLJŝŶƐŝĚĞĂůĂƌŐĞĐŽŵƉĂŶLJ ĐĂŶďĞĂƐůŽǁĂŶĚĂƌĚƵŽƵƐƉƌŽĐĞƐƐ/ƚƚĂŬĞƐƐŽŵĞŽŶĞǁŚŽŬŶŽǁƐƚŚĞĐŽŵƉĂŶLJ ƐĐƵůƚƵƌĞĂŶĚĐĂŶ ďĂůĂŶĐĞƐƵďũĞĐƚŵĂƩĞƌĞdžƉĞƌƟƐĞǁŝƚŚƐƚƌŽŶŐŝŶƚĞƌƉĞƌƐŽŶĂůƐŬŝůůƐƚŽďĞƐƵĐĐĞƐƐĨƵůKŶĞŚĂƐƚŽĨƌĂŵĞĂŶĚĐŽŵŵƵŶŝĐĂƚĞƚŚĞŶĞĞĚĨŽƌĐŚĂŶŐĞǁŝƚŚŝŶĂĐŽŵƉĂŶLJ ƐĐŽƌƉŽƌĂƚĞĐƵůƚƵƌĞŶŽƚĚĞƐƉŝƚĞŝƚƐĐƵůƚƵƌĞ

15

dŚĞƐƵƌǀĞLJŵĞƚŚŽĚŽůŽŐLJ ƐĂŵƉůĞĂŶĚƋƵĞƐƟŽŶƐĞƚǁĞƌĞĚĞǀĞůŽƉĞĚďLJsKy'ůŽďĂůĂŶĚtĞŝŶƌĞď'ƌŽƵƉ^ƵƐƚĂŝŶĂďŝůŝƚLJZĞĐƌƵŝƟŶŐĂŶĚƚŚĞƐƵƌǀĞLJĚĂƚĂĐŽůůĞĐƟŽŶǁĂƐƵŶĚĞƌƚĂŬĞŶďLJĂƚĞĂŵĨƌŽŵEĞƚ/ŵƉĂĐƚĞƌŬĞůĞLJůŝƐƚŽĨƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐǁĂƐĐƌĞĂƚĞĚĚƌĂǁŶůĂƌŐĞůLJĨƌŽŵ&ŽƌƚƵŶĞϭϬϬĐŽŵƉĂŶŝĞƐǁŝƚŚƉƵďůŝĐůLJǀŝƐŝďůĞƐƵƐƚĂŝŶĂďŝůŝƚLJƉƌŽŐƌĂŵƐĂŶĚƐĞůĞĐƚĞĚƚŽŝŶĐůƵĚĞĂŵŝdžŽĨƉƵďůŝĐƉƌŝǀĂƚĞŽǁŶĞƌƐŚŝƉƐƚƌƵĐƚƵƌĞƐĂŶĚďƵƐŝŶĞƐƐͲƚŽͲďƵƐŝŶĞƐƐďƵƐŝŶĞƐƐͲƚŽͲĐŽŶƐƵŵĞƌŵŽĚĞůƐƉƉƌŽdžŝŵĂƚĞůLJϭϬϬůĞĂĚĞƌƐǁĞƌĞĐŽŶƚĂĐƚĞĚǀŝĂĞŵĂŝůĂŶĚĂƐŬĞĚƚŽĐŽŵƉůĞƚĞĂǁĞďͲďĂƐĞĚƐƵƌǀĞLJdŚŝƌƚLJͲƚǁŽƌĞƐƉŽŶĚĞŶƚƐĐŽŵƉůĞƚĞĚƚŚĞĨƵůůƐƵƌǀĞLJ ŝŶĐůƵĚŝŶŐƚŚĞůŽŶŐͲĨŽƌŵƋƵĞƐƟŽŶƐĂŶĚĂƌĞŝŶĐůƵĚĞĚŝŶƚŚĞĂŶĂůLJƐŝƐRespondents included sustainability professionals ƌĞƉƌĞƐĞŶƟŶŐĂŵŝdžŽĨƉƵďůŝĐĂŶĚƉƌŝǀĂƚĞĐŽŵƉĂŶŝĞƐĨƌŽŵĂǁŝĚĞĂƌƌĂLJŽĨŝŶĚƵƐƚƌŝĞƐdŚĞƐĞƉƌŽĨĞƐƐŝŽŶĂůƐŚĂĚůĞǀĞůƐŽĨƐĞŶŝŽƌŝƚLJƌĂŶŐŝŶŐĨƌŽŵŚŝĞĨ^ƵƐƚĂŝŶĂďŝůŝƚLJKĸĐĞƌƐƌĞƉŽƌƟŶŐĚŝƌĞĐƚůLJƚŽƚŚĞKƚŽƐƵƐƚĂŝŶĂďŝůŝƚLJŵĂŶĂŐĞƌƐŵŽƌĞƚŚĂŶƚǁŽůĞǀĞůƐďĞůŽǁ/ŶĂůůĐĂƐĞƐƌĞƐƉŽŶĚĞŶƚƐǁĞƌĞƌĞƐƉŽŶƐŝďůĞĨŽƌĂƐŝŐŶŝĮĐĂŶƚƉŽƌƟŽŶŽĨƐƵƐƚĂŝŶĂďŝůŝƚLJŝŶƚĞŐƌĂƟŽŶĂĐƟǀŝƟĞƐǁŝƚŚŝŶƚŚĞŝƌŽƌŐĂŶŝnjĂƟŽŶƐǁŝƚŚƚĂƐŬƐǀĂƌLJŝŶŐĨƌŽŵƐƚƌĂƚĞŐŝĐƉůĂŶŶŝŶŐƚŽĚĂLJͲƚŽͲĚĂLJŝŵƉůĞŵĞŶƚĂƟŽŶ

&ŽůůŽǁͲƵƉŝŶͲĚĞƉƚŚƉŚŽŶĞŝŶƚĞƌǀŝĞǁƐǁĞƌĞĐŽŶĚƵĐƚĞĚǁŝƚŚƐĞůĞĐƚĞĚƐƵƌǀĞLJƌĞƐƉŽŶĚĞŶƚƐĂŶĚŽƚŚĞƌƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐƚŽƉƌŽǀŝĚĞĂĚĚŝƟŽŶĂůĚĞƉƚŚĂŶĚĐŽŶƚĞdžƚƚŽƚŚĞƐƵƌǀĞLJƌĞƐƉŽŶƐĞƐ/ŶƚĞƌǀŝĞǁƐǁĞƌĞůĞĚďLJsKy'ůŽďĂůĂŶĚtĞŝŶƌĞď'ƌŽƵƉ^ƵƐƚĂŝŶĂďŝůŝƚLJZĞĐƌƵŝƟŶŐĂŶĚƚŚĞƌĞƐƵůƚƐĂƌĞƐƵŵŵĂƌŝnjĞĚŝŶŝŶĚŝǀŝĚƵĂůĐĂƐĞƐƚƵĚŝĞƐŝŶĐůƵĚĞĚƚŚƌŽƵŐŚŽƵƚƚŚŝƐƌĞƉŽƌƚ

About VOX Global sKy'ůŽďĂůŝƐĂƐƚƌĂƚĞŐŝĐĐŽŵŵƵŶŝĐĂƟŽŶƐĂŶĚƉƵďůŝĐĂīĂŝƌƐĮƌŵǁŝƚŚĚĞĐĂĚĞƐŽĨĞdžƉĞƌŝĞŶĐĞŶĂǀŝŐĂƟŶŐƚŚĞŝŶƚĞƌƐĞĐƟŽŶŽĨďƵƐŝŶĞƐƐŵĞĚŝĂĂŶĚƐŽĐŝĞƚLJKƵƌ^ƵƐƚĂŝŶĂďŝůŝƚLJWƌĂĐƟĐĞ'ƌŽƵƉŚĞůƉƐƉŽƐŝƟŽŶƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐĂŶĚƚŚĞŝƌĐŽŵƉĂŶŝĞƐĨŽƌůŽŶŐͲƚĞƌŵƐƵĐĐĞƐƐtĞŽīĞƌĂǁŝĚĞƌĂŶŐĞŽĨƐĞƌǀŝĐĞƐƚŚĂƚƉƌŽǀŝĚĞĐŽŵƉĂŶŝĞƐǁŝƚŚďŽƚŚĂƌĞƉƵƚĂƟŽŶĂůĂŶĚĮŶĂŶĐŝĂůƌĞƚƵƌŶŽŶŝŶǀĞƐƚŵĞŶƚ

sKy'ůŽďĂůŝƐĐƵƌƌĞŶƚůLJǁŽƌŬŝŶŐǁŝƚŚƚŚĞĞŶƚĞƌĨŽƌ^ƵƐƚĂŝŶĂďŝůŝƚLJĂƚ^ƚ>ŽƵŝƐhŶŝǀĞƌƐŝƚLJƚŽĚĞǀĞůŽƉĂƵŶŝƋƵĞĞdžĞĐƵƟǀĞƚƌĂŝŶŝŶŐƉƌŽŐƌĂŵƚŚĂƚĨŽĐƵƐĞƐŽŶŚŽŶŝŶŐĂŶĚƐŚĂƌƉĞŶŝŶŐƚŚĞŝŶƚĞƌƉĞƌƐŽŶĂůƐŬŝůůƐŶĞĞĚĞĚĨŽƌƐƵƐƚĂŝŶĂďŝůŝƚLJůĞĂĚĞƌƐƚŽďĞƐƵĐĐĞƐƐĨƵů

About Weinreb Group Sustainability Recruiting tĞŝŶƌĞď'ƌŽƵƉ^ƵƐƚĂŝŶĂďŝůŝƚLJZĞĐƌƵŝƟŶŐŝƐĂŶŝĐŚĞĞdžĞĐƵƟǀĞƐĞĂƌĐŚĮƌŵƐƉĞĐŝĂůŝnjŝŶŐŝŶĐŽƌƉŽƌĂƚĞƐŽĐŝĂůƌĞƐƉŽŶƐŝďŝůŝƚLJĂŶĚƐƵƐƚĂŝŶĂďŝůŝƚLJůŝĞŶƚƐŝŶĐůƵĚĞtĂůͲDĂƌƚWĂƚĂŐŽŶŝĂ^ĞĂƌƐEĞƐƚůĠtĂƚĞƌƐĂŶĚ>Ğǀŝ^ƚƌĂƵƐƐΘŽtĞŝŶƌĞď'ƌŽƵƉƉƵďůŝƐŚĞƐƌĞƉŽƌƚƐƌĞŐƵůĂƌůLJĂďŽƵƚƚŚĞ^ZƉƌŽĨĞƐƐŝŽŶŝŶĐůƵĚŝŶŐ^KĂĐŬ^ƚŽƌLJ ,ŽǁŚŝĞĨ^ƵƐƚĂŝŶĂďŝůŝƚLJKĸĐĞƌƐZĞĂĐŚĞĚƚŚĞͲ^ƵŝƚĞ

About Net Impact, BerkeleyEĞƚ/ŵƉĂĐƚĞƌŬĞůĞLJŝƐĂŶƵŶĚĞƌŐƌĂĚƵĂƚĞĐŚĂƉƚĞƌŽĨEĞƚ/ŵƉĂĐƚƐƉŽŶƐŽƌĞĚďLJƚŚĞ,ĂĂƐ^ĐŚŽŽůŽĨƵƐŝŶĞƐƐǁŚŝĐŚƉƌŽǀŝĚĞƐĐŽŶƐƵůƟŶŐƐĞƌǀŝĐĞƐƚŽŽƌŐĂŶŝnjĂƟŽŶƐŝŶŽƌĚĞƌƚŽŐĂŝŶƌĞĂůǁŽƌůĚĞdžƉĞƌŝĞŶĐĞĂƐĂĐŽŵƉůĞŵĞŶƚƚŽŽƵƌĞĚƵĐĂƟŽŶ

Methodology

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Acknowledgements

tĞǁŽƵůĚůŝŬĞƚŽƚŚĂŶŬƚŚĞĨŽůůŽǁŝŶŐƉĞŽƉůĞǁŚŽǁĞƌĞŐĞŶĞƌŽƵƐǁŝƚŚƚŚĞŝƌƟŵĞĂŶĚƉƌŽǀŝĚĞĚƵƐǁŝƚŚĂĚĚŝƟŽŶĂůĐŽŶƚĞdžƚƚŽƚŚĞŬĞLJĮŶĚŝŶŐƐŽĨƚŚŝƐƌĞƉŽƌƚ

Beth Shiroishi Vice President, Sustainability & PhilanthropyPresident of AT&T FoundationAT&T

*ENNIFER3ILBERMANVice President, Corporate ResponsibilityHilton Worldwide

"OB,ANGERTVice President of SustainabilityMcDonald’s

#AROLYN+APLAN#OUNSELAND#HIEF3USTAINABILITY/FlCERNixon Peabody LLP

+ATHRIN7INKLERVice President of Corporate SustainabilityEMC

Linda Fisher #HIEF3USTAINABILITY/FlCERDuPont

John Gardner #HIEF3USTAINABILITY/FlCERNovelis

&ŝŶĂůůLJ ǁĞǁŽƵůĚĂůƐŽůŝŬĞƚŽĂĐŬŶŽǁůĞĚŐĞĂŶĚƚŚĂŶŬ:ŽŚŶKŶŽĚĂ&ůĞŝƐŚŵĂŶ,ŝůůĂƌĚ^ĞŶŝŽƌŽŶƐƵůƚĂŶƚĂŶĚŵĞŵďĞƌŽĨ&ůĞŝƐŚŵĂŶ,ŝůůĂƌĚ Ɛ/ŶƚĞƌŶĂƟŽŶĂůĚǀŝƐŽƌLJŽŵŵŝƩĞĞĨŽƌŚŝƐƟŵĞĂŶĚŝŶƐŝŐŚƚƐŝŶƚŽƚŚĞĚĞǀĞůŽƉŵĞŶƚŽĨƚŚĞƐƵƌǀĞLJĂŶĚĂŶĂůLJƐŝƐŽĨƚŚĞĮŶĚŝŶŐƐ