making the most out of social media!
DESCRIPTION
A presentation to the European network of Safer Internet Centers on how to use social media to promote their work. September 2013. The presentation focused on knowing your user, building a hub, an image and a brand that will last and grow with the evolution of the social web.TRANSCRIPT
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Malta 2013 - Louise Jones
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Seminar Outcomes
1. Facilitate experience and good practice sharing across the network and enhance the learning community that has developed within Insafe
4. Pinpoint the most effective resources produced within the network and investigate the most effective ways of promoting these.
5. Identify practical ways to leverage social media to promote the work of the Safer Internet Centres
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Scotland!
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Image is everything!
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Many Hats!
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Guidance
Cyberbullying Service
Training
Educational Events
Policy
Website
Highlandesafety.wordpress.com
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@olliebray
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Learning, Teaching and Assessment
Information, Communication Technology in Education
Culture, Confidence and Competence
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Future Digital Markets / Economies
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Personal Safety (Online)
Digitally Confident(Competent)
Evolution?
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The Social Web
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Where are you now?
Where do you want to be?
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What are you trying to do?(Do you know?)
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Why use social media?
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Responsible Use
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The Good, the Bad, not the Ugly
Moderation
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Model Practice And…
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Beyond Marketing
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Social Media only works if you say something…
Would you buy a
blank newspaper?
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Amplification…
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New Usage Models in everyday life
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Social mediamyths…
(some things just aren’t true!)
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“Followers & Likes means your popular ”
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Fans / Followers / Subscribers…
Does it matter?
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“Social Mediaimproves engagement?”
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“Using social media is free”
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VS
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blogs
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#1 – Your Audience
Points to consider
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What is your local market like?
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Who visits your website?Where?
How long?
Unique visits?
Hits?
Patterns?
How?
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Google Analytics
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Search Engine Science
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searchengineland.com
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#2 - Content
Points to consider
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Quality of your Content
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Some important questions?
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Do you provide a reason for people to spend more than a few seconds reading your pages?
Key Question (#1)
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Do you offer real value, something of substance to visitors, anything unique, different, useful and that they won’t find elsewhere?
Key Question (#2)
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Content (keyword) Research
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Content (keyword) Research
“You must use the language that the people who are looking for your information are using”.
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Content Words / Use Of Keywords
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“Bottom line, if you want your pages to be found for particular words, it’s a good idea to actually use those words in your website.”
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google.com/submityourcontent
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Engagement through Content
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Listening Posts….
#tags
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Content Freshness
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Keep it current!
New!
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#3 - Architecture
Imag
e So
urce
: sea
rche
ngin
elan
d.co
m
Points to consider
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Any device, any where
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Mobile Optimisation
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Site Crawlability
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Site Speed
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#4 - Links
Imag
e So
urce
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rche
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d.co
m
Points to consider
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Link Quality(not just quantity)
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Number of Links
your site
www
www www
www
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Are your URLs descriptive?
www.whoknowswhatthiswebsiteisabout.com
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www.saferinternet.??
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www.saferinternet.??
www.other.gov.ac.??
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www.saferinternet.??
www.other.gov.ac.??
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www.saferinternet.??
www.other.gov.ac.??
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www.saferinternet.??
www.other.gov.ac.??
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#5 – Social Reputation
Points to consider
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IcelandCyprus Poland
Sweden UK Belgium
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Brand and the future..
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www.adiconsum.itItaly
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@adiconsumItaly
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The SmallDetail
Matters!
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#1: It’s all about the user
Summary
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#2: Content: Focus on quality over quantity
Summary
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#3: Links: Focus on quality over quantity
Summary
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#4: Make the most of social media, social sharing and social search
Summary
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#5: Let the search engines knowyou’re there
Summary
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Finally
#6 Build your social web hub, build it to last…
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NREN Social Media Jumpstart Pack
Domen Božeglav
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Thank you!
Louise Jones