making the most of linkedin_nccpa2014 (1)
TRANSCRIPT
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Making the Most of LinkedInSamara Reynolds, M.Ed. Director of Government & Alternative Careers, UNC School of LawPast President, NC Career Development AssociationAssociate Editor, Career Convergence, National Career Development Assoc.
2014 NCCPA Conference – NCSU – Raleigh, NC
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Introduction
• What is LinkedIn?
• Ways to use LinkedIn:• Virtual Rolodex• Career Exploration• Professional Communication (new and sustained)• Online Resume, References, Portfolio• Building Your Brand
• My experience with LinkedIn (2009-2014)
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Boosting Your LinkedIn ROIBesides adding new contacts, checking your inbox and newsfeed, and updating your status regularly…
1. Upgrade Your Headline
2. Write a Stand-Out Summary
3. Be Easy to Endorse
4. Seek and Provide Recommendations
5. Share Contact Info and Be Searchable
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Boosting Your LinkedIn ROIBesides adding new contacts, checking your inbox and newsfeed, and updating your status regularly…
6. Join Relevant Groups
7. Check Out Who Viewed + People Also Viewed
8. Conduct an Advanced People Search + Personalize Outreach
9. Follow Schools and Companies
10. Search for Jobs
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Upgrade Your Headline• Good:
Sharon SmithAssistant Director, NC State UniversityRaleigh-Durham, North Carolina · Higher Education
• Better:James JonesCareer Coach & Relationship Builder Atlanta, Georgia · Higher Education
• Best: Dara DeanStudent Success & Retention Leader | Consultant | Life-Long LearnerChicago, Illinois · Higher Education
Current Title
Transferable Role
Expertise + Personality
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Write a Stand-Out Summary
• First thing anyone sees
• Direct, confident, detailed
• Who you are + who/where you want to be
• Use bullets, small paragraphs, etc. to keep it readable
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Be Easy to Endorse
• List a lot of skills! And keep them general
• Use job descriptions as your guide
• Endorse other people (and they will reciprocate)
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Seek and Provide Recommendations• Praise that stays/free publicity• Connected to specific roles
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Seek and Provide Recommendations• Give and take
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Share Contact Info & Be Searchable
• Always include your [personal] email• Customize your Public Profile URL
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Share Contact Info & Be Searchable
• Make public profile visible to everyone, including what you are “interested in,” e.g., job opportunities
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Join Relevant Groups• Groups confirm your interests• Connect you to ideas, resources, and opportunities• Make more people/connections available to you• Receive email alerts (or not -- customizable)• Alumni +
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Check Out Who Viewed + Also Viewed
• Potential connections• What you are likely standing out for
(and is it what you want?)• Networking and job search clues• Sneaky candidate strategy
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Conduct an Advanced People Search + Personalize Outreach
• Find people and ideas for positions + organizations
• Search by Company (current or past), School (undergrad and grad), Location, and more
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Conduct an Advanced People Search + Personalize Outreach
• Personalize your Connect messages!!!!
• Open their profile FIRST, in order to edit
• Write like a mini email
• Tell them why you are reaching out
• Make a specific request if you have one
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Follow Schools and Companies• Updates, People, Jobs
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Search for Jobs
• Search for openings• Save interesting postings and create “saved searches”• Receive email alerts• Apply through
LinkedIn• Post jobs
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Moving Forward
• LinkedIn should INSPIRE, ENHANCE, and/or BUILD OFF OF in-person connections
• Connect to past and present coworkers, personal contacts, organization members – YOU NEVER KNOW WHO THEY KNOW!
• Connect with individuals you meet at NCCPA or other conferences/events, and those you’d like to meet (to set up a conversation)
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Moving Forward
• Connect after an informational interview or job interview
• It’s never too early or late to use LinkedIn more, better, or differently to help you move towards your goals!