1

MAKING THE BEST VIDEO FOR NEW

PRODUCT DEVELOPMENT : GUIDE AND TIPS

By : MOHD SAIFULNIZAM ABU BAKAR

2

MY WORK PAST SEMESTER

JURY SILVER MEDAL

https://www.youtube.com/watch?v=ahQjCaxyUAg&feature=emb_logo

3

VIDEOGRAPHY & CINEMATOGRAPHY

• The act or practice of making

videos

• The process of capturing moving

images on electronic media and

even streaming media

• Story telling

• Cinematography is about the

art and science of making a

movie

4

WHY VIDEO

1. Informing and Educating• 97% of marketers claim that videos help customers understand

products.2. Staying Competitive

• 81 % of businesses are now using video for marketing3. Getting Personal

• Live video will account for 13 % of traffic by 2021.4. Boosting Conversions

• 90% of consumers claim a video will help them make a purchasing decision.

Source : https://digitalmarketinginstitute.com/blog/the-importance-of-video-marketing

5

1

Topic, Idea , Location ,

Time , Equipment ,

Script , Talent ,

Storyboard

PRE PRODUCTION

2

Make up , props ,

clothes

SHOOTING DAY

3

Editing , Offline Editing

(draft) , Online Editing ,

Preview , Convert to

Video

POST PRODUCTION

VIDEO PRODUCTION PROCESS

6

CRITERIA OF GOOD VIDEO

1. Production – the quality of the video 2. Focus – the video in its entirety should be in focus, as sharp

focus is key. 3. Lighting - lighting applied in the video (manmade or natural)4. Background – is the background unappealing, messy,

unattractive or distracting? 5. Audio – the audio/sound should be heard and the dialogue

should be intelligible and dynamically balanced. 6. Music - appropriate and engaging to the listener.Does it contain

copyrighted materials?

7

TECHNIQUE

The art of videography

8

COMPOSITION

• Composition is the art of

arranging objects in a frame

• Composition is how you

choose to frame the video

you're about to capture

9

COMPOSITION

• Rule of Thirds

• Leading line

• Symmetrical

10

TYPE OF SHOT

Tips

• Avoid digital

zoom

• Move forward

• Optical Zoom

[ok]

11

TYPE OF SHOT

12

B ROLL

• Secondary shot used that do

not show the main subject

• A roll primary subject such

as person talk or interviewed

• B roll – clips correspond

what the A roll talk

• B roll can be picture as well

13

CAMERA MOVEMENTS

• Track – left to right or vice versa / only hand

• Panning – left to right / body movement

• Tilt – top to bottom rotation [ establish location/human]

• Crane – top to bottom movement – no rotation

• Dolly – movement front and back

• Zoom – digital zoom / optical zoom

14

CAMERA MOVEMENTS

15

EQUIPMENT

• SmartPhone Rig

• Tripod

• Ring light with tripod

• Microphone

16

THE SETTING OF CAMERA

• Video Resolution

17

THE SETTING OF CAMERA

• Grid Line

18

SHOOTING ANGLE

• Be creative

19

DO & DON’T

1. Use landscape orientation and not portrait orientation while recording

2. Use a tripod / stabilizer . ...3. Don't use digital zoom. ...4. Lighting. ...- avoid backlighting5. Exposure and focus. ...6. Audio recording....7. Clip-on lenses. ...8. Slow motion: Do not over-use it.

20

STORY BOARD

Source : https://digitalmarketinginstitute.com/blog/the-importance-of-video-marketing

21

STORY BOARD

22

PLAN YOUR VIDEO

The art of videography

23

DURATION

Task Duration

1 Introduction – Montage 5-10 seconds

2 Team members 5-10 seconds

3 Problem Statement 30-60 seconds

4 Proposed Solution 60-90 seconds

5 Commercialization value 30-60 seconds

6 Credit 5-10 seconds

24

INTRODUCTION

• Montage

• 5-10 seconds

• Create eye opening of the

video

https://www.youtube.com/watch?v=s5yK3j7ZHKw

25

TEAM MEMBERS

• 5-10 seconds

• Introduce one by one by

angle shoot

• Introduce in group

• Play with effect such as fade

in fade out

https://www.youtube.com/watch?v=aSORUnLG0y0

26

TEAM MEMBERS

• Example

https://www.youtube.com/watch?v=AKaEqCSOmg4

27

PROBLEM STATEMENT

• Explain on problem statement

• Idea [ 30-60 seconds]

1. Teaser Video

2. B-roll technique

3. Fact / figure – did you know

Example

• Wearing facemask Can Cause Skin Irritation• Most school children accident happen on the way to

school

28

PROPOSED SOLUTION

• Duration : 60-90 seconds

• Focus on product

• Try different type of camera angle (create emotion)

• Make the product look interesting

• Show uniqueness of product

• How it works – demo

• Benefits

29

PROPOSED SOLUTION

https://www.youtube.com/watch?v=gzKl8gx0M3E

30

PROPOSED SOLUTION

https://www.youtube.com/watch?v=9lQsYBvo4lY

31

PROPOSED SOLUTION

https://www.youtube.com/watch?v=J1evcFEEvy4

32

COMMERCIALIZATION VALUE

• Duration : 30-60 seconds

• Highlight on USP (Unique

selling proposition )

• Calculate cost product

• Compare to existing product

in the market

• Market Segmentation

• Target Customer

• Magic Keywords 1. Halal

2. Organics

3. Health (KKM)

4. User Friendly

33

FREE ANIMATED VIDEOS 🎬

1. https://www.canva.com/templates/search/video

2. https://www.pexels.com/videos/

3. https://pixabay.com/videos/

4. https://mixkit.co/free-stock-video/

5. https://coverr.co/

6. https://www.videvo.net/stock-video-footage/

https://www.canva.com/templates/search/videohttps://www.pexels.com/videos/https://pixabay.com/videos/https://mixkit.co/free-stock-video/https://coverr.co/https://www.videvo.net/stock-video-footage/

34

FREE BACKGROUND MUSIC /

SOUND EFFECTS 🎼🎹1. https://www.bensound.com/

2. https://business.facebook.com/creatorstudio

3. https://mixkit.co/free-stock-music/corporate/

4. https://www.videvo.net/royalty-free-music/

https://www.bensound.com/https://business.facebook.com/creatorstudiohttps://mixkit.co/free-stock-music/corporate/https://www.videvo.net/royalty-free-music/

35

FREE IMAGES 🏖️

1. https://unsplash.com/

2. https://www.pexels.com

3. https://burst.shopify.com/

4. https://pixabay.com/

5. https://buffer.com/library/free-images/

6. https://picjumbo.com/

7. https://www.flaticon.com/

8. https://www.freepik.com/

https://unsplash.com/https://www.pexels.com/https://burst.shopify.com/https://pixabay.com/https://buffer.com/library/free-images/https://picjumbo.com/https://www.flaticon.com/

36

SOFTWARE FOR VIDEO EDITING PC

1. Filmora Wondershare

2. Power Director

3. Adobe Premiere pro

4. Final Cut Pro X

5. Lumen5

6. OpenShot Video Editor

37

APPS FOR VIDEO EDITING

1. KineMaster

2. VivaVideo

3. Wondershare FilmoraGo

4. InShot

5. Capcut (viamaker)

38

CAPCUT