Making the best use of our knowledge and skills through video

Enablers

context

content

creativityconnection

collaboration

Approaches

define needs

choose tools

create solutionsdevelop networks

share learning

The benefits

engaging andinteractive

accessible andcollaborative

adaptive anduser friendly

efficient and intuitive

Engaging and interactive

o Engagement and trust: A video can make the content more engaging and interactive than written instructions and static photos or illustrations. It also projects an image of transparency, trust, and authenticity.

o Online and face-to-face interaction: Human interactions can readily be encouraged through audio or video-based web-conferencing programs, threaded discussion boards, live chat, blogs, wikis, email, etc.

Increases online take-up and rationalise phone/face-to-face channels for staff and customers

Develops engagement and trust between staff and with users

Accessible and collaborative

o They can easily be published and distributed via a wide range of media channels which gives them greater relevance in a connected web and opens the door for collaboration.

o People learn better when information is presented in bite-sized chunks, using clear outlines and headings and in a conversational style rather than a formal one.

o Video instruction provides visual and audio learning that can be paused, and reversed for watching again and stored in the repository.

Captures knowledge from activities to improve reflective learning Generates potential for online face-to-face events

Adaptive and user friendly

o The medium can communicate what otherwise cannot be explained easily, if at all. The use of audio, text, and video appeals to different learning styles.

o Greater variety in learning experience with the use of multimedia and non-verbal presentation of teaching material.

o Allows individuals to learn at their own pace and can minimise fear and intimidation in front of colleagues that could occur in a traditional class setting.

Efficient and intuitive

o The relative ease of use and low cost can help people share knowledge about a topic in an intuitive and effective way.

o Not necessary to access iPod/MP3 player: Only 20% of podcasts are actually consumed on portable media players; 80% are consumed on the computer.

o Can be used to explore potential of visual technologies in the workplace and in the community.

Saves money for on event organisation, training and travel to events Saves money for users in customer contact

Knowledge and learning

o Step by step whiteboard lessons, demos and assessmentso Narrated lesson: A recording of a well-scripted practical lesson on a

particular subject, showing the trainer's screen as he actually does what he's teaching, minutely commented in voice-over.

o Could be used for: learning and development, online self-assessment and other online services

o Examples: "how to" tutorial, crisis management, lesson, market overview and training

Skills development

o Use similar concepts for staff to develop capacity and skills sharing: activity sharing, resource sharing, time trading and matchmaking

o Online “Skills bank" of offers and needs, inspired by the knowledge marketplace and peer review techniques either internally or between local authorities, especially in light of the focus on the “duty to cooperate”

o Online skills development and learning (i.e. Ways to Success or Investors in People) networks using Communities of Practice

Communications

o Knowledge interfaces to improve public communication: Interviews and news - like a radio program and a news channel

o Examples: LocalGovTV and 24dash

o Live presentations at events o Could be used for…Presentation of tour by host company/service,

innovation updateso Examples: business presentation, government review, project

briefing and workshop (see clip below)

Customer & workforce engagement

o Conversational touch points to improve community engagement: Real life stories about how the council touches peoples lives

o A day in the life of: From front-line professionals: focus on council-user relationship

o Joined up narrative: From local partners: focus on partnership working

o Double devolution: From citizens focus

o Examples: Chemotherapy, Cakes and Cancer, BUPA & Preston BC

Choose the technology Access specialist software and technical expertise to operate free software

Know your audience Customise to needs and skills of individuals or group and agreed outcomes

Keep the environment

flexible

Knowledge must be built on in real-time and customised to meet outcomes and develop skills.

Communicate clearly Attention must be given to how online activities are displayed. Allow easy navigation

Criteria for adding value

o Video content includes stories or anecdotes which illustrate the training

o Trainer has a unique style - where their personality adds real impact o Training is about a specific skill which could be demonstrated

effectively on video o Location the training takes place in is particularly relevant (by Stuart

Reid, independent video producer)