making technology work for you by janette toral
DESCRIPTION
Talk given at the 11th Regional Conference of Philippine Association of Secretaries Cebu Chapter (July 16, 2010) at Montebello Villa Hotel, Banilad, Cebu City. Topic outline focused on e-commerce, social networking, opportunities online, and trends to note of.TRANSCRIPT
Making Technology Work for You
Jane5e Toral h5p://www.e-‐commercephilippines.com h5p://www.bloggingfromhome.com
h5p://www.digitalfilipino.com
Agenda
• IntroducDon to E-‐Commerce • Building benefits through social network • OpportuniDes in the world wide web • Trends that will impact your future
What is E-‐Commerce?
• E-‐Commerce is the exchange of informaDon or transacDons using any form of electronic communicaDon.
• Covers both commercial and non-‐commercial transacDons (Republic Act 8792, The E-‐Commerce Law)
• The Internet is the informaDon highway or public network where e-‐commerce and various forms of communicaDon take place.
• E-‐commerce that takes place over the Internet is oUen referred to as Internet Commerce.
• Mobile Commerce -‐ transacDon takes place in mobile devices such as cellular phone and personal digital assistant (PDA).
Ways to accept payment
• Cash – person to person • Bank deposit • Remi5ance service
• Credit card • SMS
Social Media 101
• Content created by regular Internet users for each other using publicly accessible technologies.
Social networking 101
• TradiDonal or in-‐person acDviDes done online.
Types of Social Media sites
• Blogs • Microblogs
– Twi5er • Social networks
– Facebook – MySpace – Friendster – LinkedIn – Plaxo – Ning
• Media sharing – YouTube – Flickr
• Social bookmarking / voDng – Digg – Delicious – StumbleUpon
• Review • Forums • Virtual worlds
Social influencers
• People who have influence on their peers heavily influenced by the quality and volume of content they share online to their peers. – Referent influencers – Expert influencers – PosiDonal influencers (peers)
Source: Social Media MarkeDng for Dummies (Shiv Singh)
h5p://developers.facebook.com/plugins
Twi5er stream
Internet Search emerges as the top online acDvity.
Ac#vi#es showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across Na#onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
What people Search for on the Net
Base: Past month Internet users aged 10+ across Na#onal Urban Philippines who have used a search engine in the past month Source: Yahoo!-‐Nielsen Net Index 2010
Do you know what people say about you?
Social media is changing the rules of engagement
Base: Past month Internet users aged 10+ across Na7onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
Building Tribes
• Tell a story – Who are you upsebng? – Challenge the status quo
• Connect a tribe – Who are you connecDng?
• Lead a movement – Who are you leading? – Establish a culture.
• Everyone is important.
– Being a leader gives you charisma.
• Make change – Commit
• Rank Higher In Google, Yahoo, Bing • Find interested buyers by hibng the right market • Increase conversion rate • Increase brand awareness • Personalized online strategy • Viral MarkeDng / CreaDng a buzz • Control what people see online about you • Engage your target market
Managing your internet image -‐ Will people search for you? -‐ Will people write and talk about you? -‐ Will people share informaDon about you? -‐ Will people contact you?
The Needs
Source: SearchProfileIndex.com by 4thMediaCorp.com
Thank you!
h5p://www.e-‐commercephilippines.com h5p://www.searchprofileindex.com