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Making Social Media Work For You20th September 2013

Emily Wightman – Social Media ManagerMichael Patterson – Director

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What is Social Media?Social media refers to the means of

interactions among people in which they create, share, and/or exchange information

and ideas in virtual communities and networks

(Wikipedia)

Social media is your opportunity to enhance social communication.

Social Media is here to stay!

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What can social media do for your organisation?Establish and develop your online presence

Empower people who use your servicesDevelop or refine your social media strategy

Communicate with people you work with or supportOptimising Fundraising

Get you noticed by the people you want to get noticed byRecruit employees and volunteers

Engage with people who are hard to reachDevelop new contacts, partnerships and collaborations

Save you money: Reduce costs of traditional mediaEngage staff and people who use your services

Increase your Social Return on Investment

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Launch Date: 2006Registered Users: 500 Million (2012)Active Users: 200 million (Feb 2013)

UK Users: 10 million (2012)Top ten most visited websites

Tweets Per Day: 400 million (Sept 2013)Largest Age Group: 18-24

Benefits:Build connectionsInteract directlyFollow your target audienceRT, @mention and ‘favourite’140 characters- ‘short and sweet’Instant #hashtags and trending topics

What could hold you back?With 400 million tweets per day, your tweet can get lostIs 140 characters- too short?

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Launch Date: 2004Active Users: 1.15 billion (March 2013)

Average User has 141 FriendsAverage Age: 22

Worlds largest social media network

BenefitsLargest social media platformGroup and business pagesLike, share and commentRecent introduction of #Hashtags

What could hold you back?Time consuming to gain ‘likes’Difficult to engage with those not following you

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Launch Date: 2003Active Users: 238 millionCompany pages: 3 million

Linkedin Groups: 1.5 millionLargest Age Group: 25-44

User who check profiles: 40%

Benefits:RecruitingEngage with communitiesImproves Google rankingBuild company profile

What could hold you back?Be careful of head hunters!No secrets- your search activity informs individualsIs this the right audience for your organisation?

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Launch Date: 2005 4,000,000,000 views everyday!

60 hours of video uploaded every hour

20% of people will read text,

while 80% of people will watch a

video with the exact same

content

Benefits:Showcase your expertiseEngage those who prefer visual and audioSet up your own channelRecord events, feedback from service users

What could hold you back?Recording equipmentUploading timePrivacy

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Launch Date: 2010Active Users: 70 million

Pins: 80% of pins are re-pins

What could hold you back?CopyrightOriginal links can get lostNot much room for content on Pin

Benefits:VisualShare projects and workAttractiveGenerate ideas & inspirationLinks to website

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Staff, Customers & Stakeholders

• Staff should be involved in the social media conversations that organisations have, within the parameters the organisation agrees

• Social media is a far more "equal" means of communication with people you support in a scenario of inevitable power imbalance: it's a much more comfortable, convenient, "detached" & interesting way of communicating. People have a voice.

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Staff, Customers & Stakeholders

• Commissioners, funders and other supporters know who you are and what you do and the fact that you're really committed. You can have an ongoing dialogue with them outside of formal meetings.

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Staff, Customers & Stakeholders

• Engage staff and empower the people you support. Anyone can use social media, it's a leveller. Participation in social media should be within defined parameters but with the emphasis on wide communication.

• An organisation's social media presence should have a "personality" in the same sense as the organisation has a brand with the difference that the "personality" is the way you relate to people you communicate with via social media.

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Staff, Customers & Stakeholders

• Social media is an increasingly important way of raising and developing your profile with people who matter to your organisation for whatever reason.

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The Message

• How are you going to manage your communications via social media?

• Who are you trying to communicate with?– Bristol Drugs Project: Enjoy #BrisFest safely. Advice

on #drugs at http://bit.ly/15GsnY3 @BristolDrugsProject

– Brandon Trust: #SROI and services for people with #learningdisabilities http://bit.ly/18F9wJv @BrandonTrust

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The Message

– An infographic explaining the Welfare reform Act: http://bit.ly/159NTkm

• What means are you going to use?• Twitter, Facebook & LinkedIn are the big 3 but

there are many others spanning most of the sensory inputs that the brain absorbs: words, sounds, colour, images, movement

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Social Media Management

• It's best to have someone with overall responsibility for social media

• You should have a social media strategy. Often it will be part of your organisation's wider communications strategy.

• Reputation management matters. A positive social media presence that engages people within clear parameters is really important

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Social Media Management

• Make sure you measure the efficacy of your social media work. You can always learn new things and do the same things better.

• Manage your “reputation” via social media • The Media Bubble White Paper:

http://bit.ly/1gFa0El

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Questions?

emily@themediabubble.co.ukwww.themediabubble.co.uk

0845 271 3081Download our White Paper:

The Extent and Nature of Social Media Usage Within UK Social Organisations That Support Vulnerable People