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Making Sense of Web Analytics Tuesday, Nov 27, 2012

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Page 1: Making sense of Web Analytics

Making Sense of Web Analytics

Tuesday, Nov 27, 2012

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“So... you’re like the King

Kahuna of graphs???”

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2008

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“Choose less ugly shades of green and

gold, PLEASE.”

“Go back to the old website. It had

depth of character. This is

flat and meaningless.”

“Navigation has been shot to hell. I've never seen a more difficult to navigate website.”

“The guy is very ugly”

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http://xkcd.com/773/

http://xkcd.com/773/
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http://techin5.com/2012/08/do-you-know-your-data/

http://techin5.com/2012/08/do-you-know-your-data/
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2009

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2010

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2011

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Tools

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2012

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Can we fix it?

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•Visitors still searching for “convocation”

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-32%

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What next?

http://www.therecycler.com/posts/mfp-solution%E2%80%99s-top-10-2012-industry-predictions/crystal-ball/

http://www.therecycler.com/posts/mfp-solution%E2%80%99s-top-10-2012-industry-predictions/crystal-ball/
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?http://hamptonsfilmfest.org/box-office/tickets/

http://hamptonsfilmfest.org/box-office/tickets/
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2010

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Capacity (9 events)

7,800

Oct 16 Actual 1,078

Projected 3,717

Actual 3,683

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@[email protected]

mailto:[email protected]

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