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Making Sense of Merging Data: How to Get Insight from Social, Unstructured and Legacy Data

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Our Speakers

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Bruno Aziza is a recognized leader in the Big Data Analytics World. Aziza has held management positions at Apple Inc., Business Objects (SAP), AppStream (Symantec), Decathlon and Microsoft. At Microsoft, he built the company’s Data and Analytics Business. Over the last 7 years, Aziza shipped over 10 products spanning across Analytics, Collaboration, Cloud & Social Media. He currently runs Marketing Worldwide at SiSense - a Big Data Analytics startup. He is the author of Drive Business Performance, a best-seller on “enabling a Culture of Intelligent Execution”. @brunoaziza

Don Springer is Vice President of Product Management & Strategy in the Oracle Social Cloud Platform team, and is focused on delivering Oracle’s Social Relationship Management Suite to its customers and the marketplace. Prior to joining Oracle, Don Springer was the founder and CEO of Collective Intellect, a real-time text analytics software company acquired by Oracle in June 2012. Don is a successful three time entrepreneur whose previous companies have returned more than 500% to his investors.

James Taylor is the CEO of Decision Management Solutions, and is the leading expert in how to use business rules and analytic technology to build Decision Management Systems. James is passionate about using Decision Management Systems to help companies improve decision making and develop an agile, adaptive, and analytic business. James is a faculty member of the International Institute for Analytics. James is the author of the forthcoming book “Decision Management Systems” and in 2007 he wrote “Smart (Enough) Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions” (Prentice Hall) with Neil Raden. @jamet123

Our Moderator

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Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

Copyright © 2012, Oracle and/or its affiliates. All rights reserved.6

Socially Enabled Big Data Analytics and CX Management Framework

Social Data (Cloud-based)With Signal Detection

Business Intelligence

Interactive Dashboards, Reports and Alerts for Real Time Analytics

Actionable Alerts to Address CX Opportunities (direct and

broadcast engagement)

CX (CRM) Management(Services, Marketing, Sales

and Commerce)

Enterprise Unstructured

Data

Socially Enabled Consumer Data Store

(Content and Profile stored viaEnterprise Data Repository)

Insight Discovery, Define ongoing KPIs

Insight Discovery

Enterprise Structured Data (Via CX Apps.)

(transactional, behavioral)

Curated / Syndicated

Data

From Don Springer blog 5/21/13: http://pub.vitrue.com/UPEJ

Copyright © 2012, Oracle and/or its affiliates. All rights reserved.7

Socially Enabled Consumer Data Store

(Content and Profile stored viaEnterprise Data Repository)

“Newer” Definition of 360o View of the Consumer

From Don Springer blog 5/21/13: http://pub.vitrue.com/UPEJ

WWW.KLOUT.COM

Add Data

IT’S NOT ABOUT THE DATA

IT’S AN ‘AND’ WORLDLOSE THE SCIENTIST

4 RULES FOR BETTER DATA

© Decision Management Solutions, 2013

Operational Systems

AnalyticSystems

Decision

Focus on Decisions:Link Analytics to Action

© Decision Management Solutions, 2013

Decision

Analytic

Data

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