making pinterest stick for your brand
TRANSCRIPT
Making stickfor your brand.
June 27th, 2012Social Media Breakfast Greater Philly
Speaker/Moderator: Christopher StemborowskiPanelists: Apu Gupta, Jessica Lawlor,
Natalie Sutton, Caroline Bean
#SMBphilly
Visit BucksLogopinterest.com/VisitBucksPA/
Dunkin DonutsLogopinterest.com/DunkinDonuts/
OxfordSquareLogopinterest.com/oxfordcomm/
OxfordSquareLogotwitter.com/smbphilly
Organized Outlook
A round of applause for them!
Thanks to everyone that made today possible:
Visit Bucks CountyOur Panelists Dunkin Donuts
Buckle up, here we go.
Pinterest 101Basic Pinterest TacticsThe GrowingPintrespherePinterest StrategiesPanel of Experts
Don’t be shy.
Creating content or have a question today?
Tweet out your blog posts, videos, pins, etc so we can link to them! #SMBphilly or @SMBphilly
About Christopher
You should see him in color!
Don’t be a stranger.
Christopher Stemborowski
Associate Communication Strategist
Oxford Communications
Twitter: @cjstem
Email: cstemborowski [@] oxfordcommunications.com
That was easy.
Today’s deck will be available online atslideshare.net/christopherstemborowskiso you don’t have to scribble notes furiously!
About Pinterest
3.6%
There’s a new way to window shop.
traffic on the web comes from Pinterest!
of referral Think digital cork board version of Twitter.
BOARDSPINS
REPINSLIKES
FOLLOWS
In the words of Beyonce, “Girls, who run the world...”
Generally accepted split of 80% females and 20% males.
Want to know which social networks and apps to watch? Follow the crowds and the funding.
17.8+ Million users... and counting
$138 Million in funding
Key Investors: Rakuten, Andreessen Horowitz, FirstMark Capital and Bessemer Venture Partners
Covering Basics
• Creating interesting boards with original names
• Pin and repin regularly• Link your account to Facebook, Twitter
and website• Use keywords and tags in descriptions • Create ‘pinnable’ images for blog
content• Give credit and don’t steal
Be findable, valuable and interesting.
Visit Bucks County
Variety and volume give a consistent stream of great content.
Visit Philly
Capitalizing on content sources and making use of video format.
Adventure Aquarium
Creating great descriptions full of keywords.
Oxford Communications
Creating ‘pinnable’ content doesn’t have to be hard. It can be an extension of your other social efforts.
The Pinteresphere
Marketers are spoiled for choice with Pinterest tools.
• Measurement tools (Pinerly, Curalate, Pintics, Pinpuff, PinReach)
• Pinbooster (introduces marketers to power pinners)
• Pin Generators (Pin A Quote, Pinstamatic, ShotPin)
• Extentsion Tools (Pinzy, Pin Search, Pinterest Right-Click)
• WordPress Pinner
Beyond Basics
• What should be in your Pinterest strategy?
• How specific can you define your goals?
• Are your expectations inline with what the platform delivers?Chart your course and set sail!
About the Panel
Apu Gupta, CEO & Co-founder, CuralateJessica Lawlor, Visit Bucks CountyNatalie Sutton, Adventure AquariumCaroline Beam, GPTMC (Visit Philly)
Making stickfor your brand.
June 27th, 2012Social Media Breakfast Greater Philly
Speaker/Moderator: Christopher StemborowskiPanelists: Apu Gupta, Jessica Lawlor,
Natalie Sutton, Caroline Bean
#SMBphilly
Visit BucksLogopinterest.com/VisitBucksPA/
Dunkin DonutsLogopinterest.com/DunkinDonuts/
OxfordSquareLogopinterest.com/oxfordcomm/
OxfordSquareLogotwitter.com/smbphilly