making out like bandits: the unexpected rise of pcp & urgent care and the hidden battle for...
TRANSCRIPT
All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents
without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITS:The Unexpected Rise of PCP & Urgent Careand The Hidden Battle for Control
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Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSDisclaimers
This presentation has a lot in it and we’ll go quickly; it’s available for you to look at in detail later:cf. Merchant Med or email [email protected]
Also see the Merchant Med report @ http://bit.ly/2fMtWvr
Note: If you have an NPI – you are being viewed by risk-owners, competitors and provider partners.Your hidden value is being captured in every major market;You can calculate it, capture it, and control it…
3All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSThe Plan
Here’s Why You Should Listen
Here’s the Context – Politics & Data
Here’s How Payers Are Thinking about It
Here’s How Risk Owners See You
Here’s Your Risk and Hidden Value – Like a Bandit
Summary and Q&A
4All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSThe Plan
Here’s Why You Should Listen
Here’s the Context – Politics & Data
Here’s How Payers Are Thinking about It
Here’s How Risk Owners See You
Here’s Your Risk and Hidden Value – Like a Bandit
Summary and Q&A
5All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSWhy Listen?
Leading the way…
US CTO on RowdMap: “Visionary
Genius”
…in the shift from fee-for-service to pay-for-value.
As featured in…
6All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSWhy Listen?
Health plans and providers in 48 states and the District of Columbia use RowdMap’s benchmarks to reduce the delivery of low-value care.
RowdMap’s benchmarks comprehensively describe the $850 billion the nation spends on care that leads to no better outcomes.
The clients RowdMap serves collectively cover the lives of more than 100 million Americans.
RowdMap was founded in 2011 and has offices in Louisville, KY and Portland, ME.
Payers in Marketplace/Exchange, MA, Medicaid, Commercial/Group and Government Programs
Providers including PCP & Specialty Groups, CINs & Systems, ACOs, Bundles & other CMMI Program Participants
7All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSWhy Listen?
Melanie Rosenthal – Chief Executive OfficerCo-Founder & CEO @ Sprigley [acquired by Eliza Corporation, 2008]; VP of Product Ops @ Eliza [Majority Equity Investment Parthenon Capital, 2011]; Health Dialog, Yale, Human Genome Project, Tufte, Solstice Capital
Henriette Coetzer, MD – Chief Clinical Risk OfficerClinical Transformation, NHS (National Health Service, United Kingdom); Global Medical Director, Towers Watson; Senior MedicalDirector and Clinical Analytics, BUPA and Health Dialog; Product Development, Healthways; Practicing Physician; Patent Holder
Joshua Rosenthal, PhD – Chief Scientific OfficerCo-Founder & CSO @ Sprigley [acquired by Eliza Corporation, 2008]; VP of Product Ops @ Eliza [Majority Equity Investment Parthenon Capital, 2011], Fulbright, Sorbonne (Applied Institute for Advanced Studies),HHS/CMS/ONC/NCHVS Public Adviser and HCTTF Speaker/Guest Lecturer @ Harvard, Hopkins, MIT , SXSW, HDI, RWJ, AF4Q, NPR
Burak Sezen – Chief Information OfficerCo-Founder & CTO @ Sprigley [acquired by Eliza Corporation, 2008]; Platform Architect @ Eliza [Majority EquityInvestment Parthenon Capital, 2011], Health Dialog, Pricewaterhouse Coopers; Ernst & Young; Standards Committees
Kimberly Spalding, CPA – Chief Financial OfficerCo-Founder Tech Republic [acquired by CNET, 2001]; Co-founder & CFO Narrowcast [acquired by QuinStreet, 2011]; Ernst & Young’s Entrepreneurial Services
Marshall Votta – Chief Market OfficerAdvisory Board @RowdMap; SVP @ Leverage Health; VP, Network Development @ NaviNet; Healthspottr; Congressional Campaign & Finance Manager; Health Care Transformation Task Force; MIT, Providence College; Ben & Jerry’s Ice Cream
Ashley Distler & Bryant Hutson – VPs Provider Strategy, Payer StrategyCornell, Xavier; Cincinnati Children’s Hospital, Optimity Advisors, Presence Health; Skydiver, Travel Connoisseur
Industry Leading Advisory Board
David Wennberg, MD
Kyle Rolfing
AbirSen
DaveDickey
8All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSWhy Listen?
CMS: 50% of FFS will be gone by 2018
What if you knew which providers would
drive your success?
What if you knew which providers would sink you? WHAT WOULD YOU DO IF YOU KNEW
who will win and who will lose in value-based arrangements?
9All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSThe Plan
Here’s Why You Should Listen
Here’s the Context – Politics & Data
Here’s How Payers Are Thinking about It
Here’s How Risk Owners See You
Here’s Your Risk and Hidden Value – Like a Bandit
Summary and Q&A
10All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSContext
Economic pressures, political changes, and shifting socio-demographic trends will continue to constrain per-member reimbursement. Managing network expenditures represents the only consistent
opportunity across all lines of business and payment/delivery models.
RHIOsPCMH
RomneyCare
HITECHACA
MACRAMIPS
What’s next…
High-Value Network
Focus on providers who manage unwarranted variation and reduce the delivery of low-value care. This network foundation
can support all innovation opportunities and regulatory changes while withstanding competitive threats.
11All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSContext
Who will move beyond demand-driven risk management and address the real opportunity: eliminating low-value care?
Currently, thirty cents of every U.S. healthcare dollar goes to low-value care. Reducing that low-value care reduces the cost of ownership of your network. There is a tangible economic impact that can
either be kept, or reinvested in payment to high-value providers or benefit to members.
Benefit-Driven Risk Management v2
Profitability driven by designing benefits and pricing products to reduce demand.
Supply-Driven Risk Management v3
Profitability driven by identifying and reducing waste from low-value care
Member-Driven Risk Management v1
Profitability driven by choosing which members could buy which products.
Health plans have increasingly fewer options to manage risk givenguaranteed issue and standardized benefit designs.
Individual underwriting decreased or eliminated.
Less flexibility in benefit decreased or eliminated.
Demand-Driven
12All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSContext
The economic driver for pay-for-value programs is the ability of a government program or marketplace arrangement to not only achieve Triple Aim goals but to also mitigate Low-Value
services, which account for thirty cents of every dollar spent on the delivery of care.
Over $9B in Orange County, CA
$850 Billion Unnecessary Spend in 2014(Institute of Medicine “Best Care at Lower Cost”)
Low-Value Care (30%)
Necessary Utilization(70%)
“It’s generally agreed that about 30 percent of what we spend on healthcare is unnecessary. If we
eliminate the unneeded care, there are more than enough resources in
our system to cover everybody.”
- Dr. Elliott Fisher,Dartmouth Institute for
Health Policy
“Bigger than higher prices, administrative expenses, and fraud, however, was the amount spent on unnecessary healthcare services.” In just a single year, up to 42% of patients receive “Low-Value” Care.
- Dr. Atul Gawande, Harvard University
13All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSContext
Risk-Readiness® benchmarks helps physician groups, and hospital systems identify and quantify Risky Revenue and protect and diversify it —
a central tenet of surviving evolving economic pressures.
RowdMap has low-value care and population health benchmarks for…
every physician,every hospital,every zip code
…in the United States.
Identify risky revenue and exactly how it is vulnerableUse gov benchmark data to defend and protect revenue in current economic modelsForm a plan to diversify vulnerable revenue with specific tacticsForm a plan capture value you are currently leaving on the table in current models
Risk-Owners are working to reduce identify vulnerable revenue, and:
14All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSContext
Medicare DocGraph Referral file (Patient flows between PCPS, specialists, hospitals and post acute centers)
Dartmouth Atlas of Health Care & Choosing Wisely(Decades of research and data on unwarranted variation by condition and geography to keep things apples-to-apples for comparisons)
CMS FFS Data Sets, CDC Data Sets (MEDPAR, Part B, Part D, BRFSS)(Individual providers, groups, hospitals and post acute centers)
Provider Pattern Intensity Profiles and Risk Readiness for every provider, hospital, post acute center in the US. All preloaded with no IT.
New Government Benchmark DataParticularly powerful when pulled together
Government Benchmark data to determine Risk-Readiness® of Providers / Networks
15All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSContext
Here’s why these benchmarks are so powerful
Government benchmark data serves as the common languagenecessary to build relationships with providers to improve the member experience and profitability
The benchmarks are available today with no IT involvement
The data already have a level of analysis on top, so you can see if a provider is over/under benchmarks
It’s from CMS; it’s a standard; it’s already used to day to drive reimbursement
16All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSContext
CMS has made historic data releases both relevant both for a populations health and behaviors as
well as the practice patterns of providers across the healthcare delivery system, allowing resource
allocation and quantitative measurement of the impact of a given population health initiative.
Open Weather Data Open Health DataOpen Geo-Location Data
Gov Data Powering a Marketplace
Gov Data Powering a Marketplace
Gov Data Powering a Marketplace
17All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSContext
Those parties who can best identify, manage and capture the financial impact of managing a
populations health by improving outcomes, reducing costs, improving experience as well as
reduce low-value services stand to not only benefit financially but also create the greatest degree of public and social good for a population and its health.
Majority of book in FFS arrangement
Majority of Book in Pay
for ValueToday
Paid more to perform more & higher intensity services
Sicker population may be more profitable
Paid the same regardless of service
volume & intensity
Healthier population is more profitable
Population Health as Social Investment
Population Health Proficiency
as Profit Driver
Upside Up/Downside Full Cap
Low-Value Services Driving Billing
Low-Value Services Reduce Profit
MSSP ACO Flat Payment
Government Program
Private Market Arrangement
% o
f R
even
ue
Time
18All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSThe Plan
Here’s Why You Should Listen
Here’s the Context – Politics & Data
Here’s How Payers Are Thinking about It
Here’s How Risk Owners See You
Here’s Your Risk and Hidden Value – Like a Bandit
Summary and Q&A
19All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSPayer Mindset
High &
NeutralValue
LowValue
High &
NeutralValue
LowValue
Total Medical Spend Reduction
Post Risk-Readiness®
Implementation Total
Medical Spend
Baseline Total
Medical Spend
Low-Value Care
Low-Value Reduction
Care That Doesn’t Produce Better Outcomes
$850 Billion Unnecessary Spend
Reducing Low Value Care Lowers Your Network’s Cost of Ownership
20All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSPayer Mindset
~$300B of U.S healthcare spend is related to low-value care
from inefficient and unnecessary services.
[Conservative estimate excluding second order savings
from claims payment, admin costs and missed prevention.]
We focus primarily on addressing low-value care from health plans rather than
direct government programs (Medicare & Medicaid FFS). [Conservative estimate excluding providers practicing across
government programs and self-insured employers.] Billions of low-value care
opportunity across the country.
If your organization adopts all of our recommendations across all of your
spend, you could make a modest improvement in your network score
to achieve millions in through a lower cost of ownership from
reducing unnecessary care and focusing on high value alternatives.
Low-Value Careby Specialty
14.4% in Cardiac
9.1% in Ortho
2.25% in Ophthalmology
73.1% in Other
>$900B (1) ~$300B ~ 30% of Your Medical Expenditures
100%
80
60
40
20
0
Inefficient and Unnecessary
Services
Excessive administrative
costs
Inaccurate claims payment
Missed prevention
Total healthcare waste
Managed Care Organizations
Your Organization …addressable by our solutions
1.15% in Gastroenterology
21All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSPayer Mindset
Year 1: 4%
Network Score2.82
Network Score 2.79
Year 2: 5%
Savings: $
Network Score 2.64**
Year 3: 7%
Network Score2.43
Year 4: 9%
Network2.13
Savings: $
Savings: $
Savings: $
Baseline
Regional Benchmark
2.14% Network Improvement
Using proven tactics from a ToolKit, work to improve efficiency of your Network by:
- Reducing member interaction with the least efficient providers (4s and 5s)- Increasing member interaction with the most efficient providers (1s, 2s, 3s)
22All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSPayer Mindset
Your Provider Partners Your Members
Reduced Overall Cost
Reduced Low Value Care
Network Chassis to Serve All Lines of Business
Competitive Product Pricing Reflecting Network Efficiency
Ability to Grow Through High Value Providers
Focused Sales/Marketing Efforts on a Select Few, High Value Providers
Specialized Reporting using Publicly Available CMS Data to Compare Performance to Benchmark
Metrics Aligned with Future Value Models, MIPS/MACRA
Cohesive and Consistent Relationship AcrossAll Payer Relationships
Reduced Low Value Care
Overall Health Care Expenditures
Reduced Cost Sharing
Better Interactions with the System
Your Organization
High Value Networks Built from Benchmarks Directly Improve Your Bottom Line and Benefit Your Physician Partners and Members
Dr. Atul Gawande, OverKill
23All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSPayer Mindset
ToolKit
Pay Providers Based on Their High/Low Value Performance – [Value-Based Pay]
Drive Members to Visit High-Value Providers – [Member Steerage]
Contract High-Value Providers – [Network Sculpting]
Differentiate Benefits for Member Visits to High-Value Providers
List High-Value Providers First/Bold in Your Provider Directories/Transparency Tools
Attribute Members to High-Value Providers during PCP Auto-Assignment
List High-Value Providers First/Bold in Care Coordination Workflows
Price Products Using Your Network’s Low-Value Care PMPM Benchmarks
Share Low-Value Care Benchmarks with Physicians – [Behavior Change]
Encourage Sales/Brokers to Assign Members to High-Value Providers at Time of Enrollment
Share Referral Benchmarks with Physicians – [Referral Efficiency]
For All Lines of Business
Tactics in Blue are for All Lines
of Business including Medicaid
Network Sculpting
ReferralEfficiency
Member Steerage
Value Based Payment
BehaviorChange
Total
5% (0.01)$0.158M
90%(0.11)$2.835M
5% (0.01)$0.158M
0% 0% $3.15M0.12
15%(0.02)$1.181M
70%(0.11)$5.513M
15%(0.02)$1.181M
0% 0% $7.875M0.15
20%(0.04)$2.52M
50%(0.11)$6.30M
20%(0.04)$2.52M
5%(0.01)$0.63M
5%(0.01)$0.63M
$12.60M0.21
20%(0.05)$3.15M
30%(0.08)$4.725M
20%(0.05)$3.15M
20%(0.05)$3.15M
10%(0.03)$1.575M
$15.75M0.27
Grand Total $39.38M0.75
0% 20% 40% 60% 80% 100%
Network Skulpting Referral Efficiency Member Steerage
Value Based Payment Behavioral Change
24
MAKING OUT LIKE BANDITSPayer Mindset
% of Tactic to Use to improve network score and lower your network’s Cost of Ownership
Work with leaders across network, product, sales, marketing and finance to create a ‘RoadMap’ to define goals, select tactics, measure progress and adjust tactics as needed.
Multi-Year StrategyYear
2017
2018
2019
2020
25All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSThe Plan
Here’s Why You Should Listen
Here’s the Context – Politics & Data
Here’s How Payers Are Thinking about It
Here’s How Risk Owners See You
Here’s Your Risk and Hidden Value – Like a Bandit
Summary and Q&A
26All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSRisk Owners Goggles
At the core of Risk-Readiness® is
Unexplained Variation:
RowdMap applies the Dartmouth Atlas forUnwarranted Variation methodologies to data on Medicare Parts A,B & D. This research has been repeatedly validated over the last 30 years and we now have a national data set to apply the methodologies at a large scale.
The estimated 30% of medical expense that goes to low-value care.
This unnecessary spending drives billing in a fee-for-service economic model, but success in pay-for-value comes from managing and mitigating these pockets of variation.
Every provider has a unique practice pattern or finger print that informs Risk-Readiness®
27All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSRisk Owners Goggles
You can have great outcomes…On a surgery you don’t need
You can have great patient experience...On a surgery you don’t need
You can have relatively low costs...On a surgery you don’t need
How Much Outcome Does Your Dollar Buy?
Guys, it’s $/Outcome.Think Moneyball
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Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSRisk Owners Goggles
Provider profiles can be at physician level or rolled up to the practice level (aggregating all physicians in
a practice).
Procedure Score measures how
intense a doctor practices medicine, compared to peers.
Does she jump immediately to high intensity treatments
or start with conservative treatments?
Referral Score measures both
the number, performance
and appropriateness of the providers
in this physician’s
value chain.
Pharmacy Score measures,
compared to peers, how a doctor
prescribes medications. How often, how much and what kind of prescriptions are
common with this provider?
Visit Score measures how quickly a visit escalates into
additional services like procedures,
images, tests and eventually surgery.
Overall Value Score
combines the first four
measures into an overall
composite metric.
Blue bars indicate Medicare Part B fee-for-service volume
Low Performing High Performing
Red dot providers exhibit practice patterns that are clinically appropriate, but
optimized around an old economic model.
Green dot providers exhibit practice patterns that align with pay-for-value models and make money for whoever
owns the risk.
29All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSRisk Owners Goggles
Your success in risk will depend less on profitability from flaws in current reimbursement models and incentives, and instead, rely on profitable, high-performing networks that emphasize high-value
care. High-value networks prioritize outcomes per dollar spent.
Typical Approach Value-Based Approach
• Patient or member level• Begins with a visit and a diagnosis• Outcomes are measured by things like patient
satisfaction, A1C compliance, colonoscopy screenings, episodic cost
• Prioritize individualized care pathways based on evidence
• Data transfers and IT systems necessary to measure
• System-wide insight into how geographic supply and demand affect your success
• Population-based measures • Outcomes measured by quality of outcomes per
dollar spent (ROI or Value)• Direction for refining clinical processes in a value-
based context• Available on Day 1, no client data/IT needed
Triple Aim & Clinical Pathway Development
How do I make the most of every patient interaction?
Ecosystem Drivers & Population-Level Outcomes
How do I optimize my inputs and outputs to be successful in managing a population?
Traditional Triple Aim measures will not ensure success in risk over the long-term. A provider may improve outcomes for a patient, but if a disproportionate amount of low-value care is generated, there will be no savings. What does it mean to your risk profile if you have good outcomes on a surgery that
isn’t needed, or great patient satisfaction on a visit that didn’t add value?
30All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSRisk Owners Goggles
What are the financial impacts of my decisions and what does this mean for our 1-year, 5-year, or 10-year forecasts?
Risk-Readiness® benchmarks are tied to dollars. These determine your financial success in value-based payment models and allow you to pay
providers based on their contribution to mitigate low-value care.
Decreased Cost
Average
Increased Cost
Low
Per
form
ing
1
2
3
4
5
Hig
h P
erfo
rmin
g CARDIAC SURGERY
GASTROENTEROLOGY
ORTHOPEDIC SURGERY
DIAGNOSTIC RADIOLOGY PATHOLOGY
$609 $228 $334 $65 $79
$770 $253 $365 $71 $88
$973 $271 $419 $72 $91
$1,191 $303 $467 $121 $106
$1,299 $387 $624 $245 $212
Cardiac Surgery
Gastroenterology
OrthoSurgeon
Diagnostic Radiology
PathologyImpact on
Spend
Risk-Readiness®Benchmark
Arizona $ PMPY per Specialty & Efficiency Score
Medical Economics Reporting
31All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSThe Plan
Here’s Why You Should Listen
Here’s the Context – Politics & Data
Here’s How Payers Are Thinking about It
Here’s How Risk Owners See You
Here’s Your Risk and Hidden Value – Like a Bandit
Summary and Q&A
32All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSYour Hidden Value
Provider Revenue Risk Distribution
Vulnerable Revenue
$#
Protected Revenue
$#
Lost Revenue
$#
Capture the Money Left on the Table in FFS Models
Your Revenue Risk-Readiness®
Create a Plan to Diversify this Vulnerable Revenue
Grow Volume and Increase Compensation for this
Protected Revenue
Note this total is from Benchmark line of businessRevenue % typically holds within 5% for other revenue sources
For example if Vulnerable Revenue Benchmark is $100MM at 50% of Revenue Mix, Estimate for total Remunerable Revenue is ~$200MM
(Actual numbers are tuned at high confidence given with act. revenue mix)
33All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSYour Hidden Value
Network Sculpting: Find and Contract with High-Value Providers
Years 1-3: Quantify and Identify Your Vulnerable, Protected and Lost RevenueStart Immediately by Using CMS Benchmarks
Referral Efficiency: Share Value Chain Benchmarks with Providers
Member Steerage:Grow into profitable membership through Providers
Value Based Payment:Match incentives to your goals
Behavior Change: Ongoing Improvement
Network Explorer Assessment Network Builder Assessment Network Optimizer Analysis Network Calculator Analysis
Primary Care Value Chain Reporting Specialty Value Chain Reporting Acute Care Value Chain Reporting Post Acute Value Chain Reporting Value Chain and Leakage
Assessment & Reporting
Network Based Growth Analysis Provider Growth Analysis Measuring Growth Analysis
Years 2-5: Diversify Your Vulnerable Revenue and Capture Your Lost RevenueCurate a Culture that Mitigates Low Value Care
Provider Contracting Strategy Provider Compensation Strategy Service Line Benchmarking Medical Economics Reporting
Process Variation & Improvement Assessment
Provider and Group Low Value Care Reporting
Choose to share your claims for inter-year reporting on Risk-Readiness® performance
Years 1-3: Quantify and Identify Your Vulnerable, Protected and Lost RevenueStart Immediately by Using CMS Benchmarks
34All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSYour Hidden Value
Primary Care Groups
Network SculptingRegional Benchmarks
Contract High-Value Providers
Determine which providers help or hurt your network score the most. Optimize your network by finding and growing into as many high value
providers as possible.
35All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
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MAKING OUT LIKE BANDITSYour Hidden Value
Primary Care Physicians
Regional Benchmarks
Outagamie and Winnebago Co, WI
Contract High-Value Providers
Determine which providers help or hurt your network score the most. Optimize your network by finding and growing into as many high value
providers as possible.
Network Sculpting
36All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSYour Hidden Value
SpecialistPost Acute
Facility
Low-Value
High-Value
Value Chain and Leakage: How does the population flow through the care continuum?Identify natural patient flows and determine if your network is breaking or reinforcing high-value pathways
and then incentivize providers to optimize pathways through referrals.
Target this specialist to better manage patient flows to high
performing post acute facilities.
Primary Care Docs
University of Miami is underperforming and referrals are internal.
This is a concentrated, low value pathway.
Holy Cross has high performing specialists, but its PCPs are referring to a variety of specialists.
This is a fragmented, but high value pathway.
Thickness of lines indicates the number of referrals.
Note: Some markets are oversupplied. This market is controlled by one provider.
37All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSYour Hidden Value
Your patients should be going here
Orthopedic Referral Management
Share Referral Benchmarks with Physicians
Use RowdMap’s Referral Report cards to educate PCPs on High Value and Low Value patient flow patterns connected to their practice.
Optimize network performance by empowering PCPs to direct care to high performing specialists. Track referrals and work with
providers to maximize the number of patient interactions in High Value referral chains & consider paying PCPs on it. Reinforcing high value referral chains maximizes the performance of your network.
38All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSYour Hidden Value
See how a provider stacks up against peers. Pick a few outliers
and focus on these areas to improve overall risk profile.
Dr. RowdMap
Figure out how far away a provider is from the peer-
adjusted value benchmark.
Figure out what’s driving the variation. Give your process improvement
team priorities for pathway development.
Pinpoint absolute High and Low Value services quickly.
Dr. RowdMap is an average performing provider. What goes into his score and how does he
compare against his peers?
Dr. RowdMap
Share Low-Value Care Benchmarks with Your Physicians
Share individual procedures, codes and metrics with providers and and regional rankings of named providers vs. his or her peers.
39All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSYour Hidden Value
CMS: 50% of FFS will be gone by 2018
What if you knew which providers create protected
revenue?
What if you knew which providers create vulnerable
revenue?WHAT WOULD YOU DO IF YOU KNEW
who will win and who will lose in value-based arrangements?
40All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSYour Hidden Value
CMS: 50% of FFS will be gone by 2018
What if you knew which providers create protected
revenue?
What if you knew which providers create vulnerable
revenue?WHAT WOULD YOU DO IF YOU KNEW
who will win and who will lose in value-based arrangements?
For PCPs and Urgent Care – this is about :
– Lowering Intensity Level / Practicing at Top or License
– Balancing Supply & Demand / Maximizing Impact via Location
– Referring to High Value Specialists /Calculating and Capturing Impact
41All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSYour Hidden Value
Health Behaviors Average Risk Scores
Population Demand & Provider SupplyPCPs & Urgent Care Disproportionately Important to Risk
Where is health risk underrepresented or under-coded?
Which areas have lower risk scores than their behavioral profile / cost drivers.
In other words, where does the population sees providers less and therefore has a lower risk profile based on the geography’s ‘supply’.
42All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSYour Hidden Value
Diabetes Prevalence –LA County
PCP Density –LA County
Income
Obesity
Depression
Proximity to provider is more important for this geography. Is my network aligned to not only meet adequacy
but to reflect my member demographic?
Population Demand & Provider SupplyPCPs & Urgent Care Disproportionately Important to Risk
43All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSYour Hidden Value
Potential Impact to Risk Ownersfrom Network & PCP Referrals
Preferred Network Tampa, FL PMPY
Total Cost= $12,209,105Average Network Score= 2.08
* All Provider Types
Tampa, FL
44
MAKING OUT LIKE BANDITSYour Hidden Value
Preferred Physician Distribution Tampa, FL
All Other Physicians Tampa, FL
Percent of physicians in each score bucket
Priorities for Creating Impact for Risk Ownersfrom Network & PCP Referrals PCP Referral Scenario
45All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSABC
PCP Referral Impact for Risk-Owners1 HRR; 1 Specialty; Conservative Scenario = ~$3MM
MAKING OUT LIKE BANDITSYour Hidden Value
~$3,750,000,000
46All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSYour Hidden Value
Estimated total network expenditures
Customer Medical Claims Expense
Year 1 Year 2 Year 3
Conservative $2M(1%)
$4M(1.5%)
$7M(2.5%)
Average $4M(1.5%)
$7M(2.5%)
$14M(5%)
Aggressive $7M(2.5%)
$14M(5%)
$19M(7%)
$281M% 9.5 -- total savings
opportunity
Estimates of expected savings based on average experience with health plan clients:
Impact to Risk Owners from PCP Referrals Yield
47All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSYour Hidden Value
Telling the Future
Network becoming primary driver to mitigate risk for risk owners (supply side vs. demand/trend)
PCPs/Urgent Care as primary focus; primary tactic = referrals
Mitigate Risky Revenue – Exposure for low-value PCPs (poor referrals & practice patterns) is explicit & ‘subtle exclusion’
Grow Protected Revenue (moderate risk-readiness / moderate referrals)
Capture Lost Revenue from High-Value PCPs (high-value referrals & Practice Patterns)
48All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSThe Plan
Here’s Why You Should Listen
Here’s the Context – Politics & Data
Here’s How Payers Are Thinking about It
Here’s How Risk Owners See You
Here’s Your Risk and Hidden Value – Like a Bandit
Summary and Q&A
49All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSSummary and Q&A
As PCPs, Urgent Care & ASCs become more important to risk-mitigation & value-based care…
… will PCPs, Urgent Care capture they value they create for risk-owners?
50All contents are proprietary to RowdMap, Inc. and are being provided on a confidential basis.
Any use, reproduction or distribution of this information, in whole or in part, or the disclosure of any of its contents without the prior written consent of the Company, is prohibited.
MAKING OUT LIKE BANDITSSummary and Q&A
Will PCPs, Urgent Care capture they value they create for risk-owners?
Hospital-based systems, PCP systems, Specialty systems, and even large groups are now doing this…
… with success, but still work to do…
A workgroup with leading providers sharing best practices for this