making of babyoye
DESCRIPTION
Presentation shows making of Babyoye for which we had conducted usability testing. To know more about our work or if you need help in your business. You can contact us at:Phone: (022) 40063005Website: http://www.techved.comTRANSCRIPT
Baby OyeThe making of
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Kickoff meetingwhere Baby Oye approached us for improving online sales by redesing
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To solve it, we used this process:
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User Research – Focus groupwhere expecting parents & parents with children between 0-3 years were interviewed to understand• their buying patterns
• what they are looking for while buying for their kids
• their online behavior
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Baby Oye Focus Group
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Research – Findings
Trust
Quality
Brand
Buying assistance
Social validation
where we discovered factors for purchase decision for baby products
95%
80%
70%
49%
45%
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Conceptualizationwhere we brainstormed several design solutions based on business goals and the target audience's needs.
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Wireframingwhere we prototyped several design approaches to determine the best solution for the given business problem with regular client participation
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Wireframe - Homepage www.techved.com
Wireframe – Search results page www.techved.com
Visual Designwhere we aesthetically enhanced the wireframe to emphasize the brand, functionality and information on the website with regular client participation.
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Version 1 Version 2www.techved.com
Version 3 Version 4 www.techved.com
Final Version www.techved.com
Deliverywhere we launched the site and analyzed the impact our design had on the business
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Impact on businessConversion rates
Average cart size
Sales and Visibility of low selling items
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Bounce rates
Cart abandons
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How can we help your business?
B – 203, Laxmi SadanThakur VillageKandivli (E)MumbaiIndia
16 – B, Acharya NiketanDelhiIndia
Building 3, Zhenbei RoadShanghaiChina
Level 5.01Collins StreetMelbourne VictoriaAustralia
For queries, contact Techved ConsultingPhone: (022) 40063005Website: www.techved.com
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