Making of AvatarMarketing Success or a good film?

Aliens same director as Avatar also features Sigourney Weaver and AVPR is a cross over genre between Aliens and Predator.

Films Avatar unlike Spider Man 3 where Sony invested money at the start was much more of a financial

risk. Avatar was an unknown, Spider Man as a franchise was well known because of comics, actions figures and previous films, this made the film more likely to be a commercial success because the movie going public were familiar with the characters and franchise but also investors like Sony wanted to be a part of this because of the synergy potential i.e Sony games of Spider Man, Blue Ray DVDs, and also tie in deals i.e action figures and restaurants deals.

http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/film/film_reviews/article1674396.ece

Avatar was not a sequel the only unique selling posits was the film was a successful Director James Cameron and also the USP of the film was it was in a new type of 3d called fusion and to a lesser success the character Sam Worthington.

In order for this film to be a success it had to be marketed to get people interested in the film “For this movie to be a financial success and to live up to the anticipation for it, it must be a

world-wide box office smash. To do that, we need some incredible marketing. We saw probably the most extensive movie marketing ever with Watchmen (rivaling, if not surpassing what there was for The Dark Knight) ranging from loads of viral websites, pictures, supporting DVDs, behind the scenes feature videos, a plethora of trailers and TV spots, re-prints and hardcover releases of the graphic novel, etc (even the extensive lawsuit coverage helped market the movie). Zack Snyder and company took full advantage of the online world, something we’ve seen none of for Avatar – which I would argue may need it even more seeing how it is not coming from the most celebrated graphic novel of all time.”

Avatar Day   http://www.scifiscoop.com/news/poor-

marketing-bursts-the-avatar-hype-bubble/

Twilight-Teen drama/romance

Three’s a crowd- Notice the type of shots used and the colours used to promote different genres.This is no accident these are recognised codes and conventions

Magazine Limited edition American

Market What is the

demograhic of this magazine.

When was the magazine released? November

Film November

Teaser Trailer http://teaser-trailer.com/2009/02/

twilight-3-eclipse-movie.html

Superhero genreBatman thenand now

http://www.youtube.com/watch?v=oGytaGTK7j8

Teaser: http://www.youtube.com/watch?v=UWw0ov-cAUg

Main trailerhttp://www.youtube.com/watch?v=8jqq4j52Fb4Hero and villain

narrative

Inception “Traditionally, the marketing campaign for a film existed

to tell you on some basic level what said film might be about – an invasion of good-natured aliens, a romcom involving slot machine addicts, and so on. And if the film in question happened to be a big-budget effort from a major studio, you would see it with certain expectations of a script that would tax you mentally no more than the tray of nachos in your lap. Now, however, there seems to be a pointed swing towards the advertising not only not telling you what the film might be about but, moreover, telling you not to expect to learn much more from actually watching it” Guardian newspaper http://www.guardian.co.uk/film/filmblog/2010/jun/04/christopher-nolan-inception

Teaser trailer http://www.youtube.com/watch?v=7Dw

uVKfjctk

Continued “Amid the mounting hum of pre-publicity –

The Playlist for one has been growing increasingly excited, picking up on the film's cryptic poster campaign with its gallery of wackily-christened characters (The Extractor! The Architect! The, er, Shade!) – Nolan has been speaking of his desire to tap into the philosophical currents of that old warhorse The Matrix.

All of this appears designed to impart to the potential audience member the fact that much of what awaits them will be puzzling and arcane, and some of it simply unknowable. In one sense this is all to the good. Lord knows, rare is the mainstream film that risks leaving much of anything outside the instant understanding of the audience, the unwritten contract of tying up every narrative thread with a pretty pink ribbon well before the closing credits having long since become a straitjacket. Locked into three-act structures and madly ticking off plot points until the whole kit and caboodle resolves itself, the results are at once homogenised and instantly forgettable.”

Guardian newspaper http://www.guardian.co.uk/film/filmblog/2010/jun/04/christopher-nolan-inception

Same genre: different story

http://www.fantom-xp.com/wallpapers/36/Freddy_Vs_Jason.jpg

Horror Genre: Use of extreme close ups. Women’s faces and dark colouts.

Points to rememberAll genres contain certain codes and conventions that are recognisable to the audience, whether this is in print form or in a trailer. This could be colours or symbols associated with certain genres, or even certain fonts.

Teaser trailer: A convention is they are usually less that a minute long and do not give too much of the story away. Teasers are usually leaked on the internet, and can be up to a year before released to create hype; Watchmen is an example of this. A teaser trailer is usually associated with a big bidget film, and usually is followed by a trailer to publicise the film. Can contain the date the film will be released

Trailer conventions: Usually no more that two minutes long contain titles, establishing shots, dip to black, narrative voice over and films release date, actors and sometimes director name and previous films.

Main trailer http://www.youtube.com/watch?

v=0DqWki5pdig