making nami a household name
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Making NAMI a Household Name. Branding and Identity Tools for Grassroots Leaders. Branding and Identity. Branding is the messaging work an organization does to encourage people to feel a certain way about their product, in NAMI’s case, what we do. - PowerPoint PPT PresentationTRANSCRIPT
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Making NAMIa Household Name
Branding and Identity
Tools for Grassroots Leaders
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Branding and Identity
• Branding is the messaging work an organization does to encourage people to feel a certain way about their product, in NAMI’s case, what we do.
• Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
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Branding and Identity (continued)• Branding is the look, feel, sound, and experience• Identity is the outward expression of the brand,
including its name and visual appearance. • The brand's identity is its fundamental means of
recognition
To become a household name, people have to recognize us, know us, trust us.
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The Alliance for the Mentally Ill of Greater Chicago
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Identity Guide: Tools and Templates
• Three audiences: States & Affiliates, National, & Professional Designers
• Logo• Templates• Colors• Fonts• Web and screen projects• Specialty Graphics
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Identity Guide: Style Guide
• Use of language, syntax and punctuation for people who produce NAMI publications in print and online
• Examples –– HelpLine, not Helpline– E-mail, not email, and othe hyphenations– Grading the States, not Grades the States– NAMI Massachusetts, not NAMI Mass, NAMI-MA, etc.– National Alliance on Mental Illness, not The Voice on
Mental Illness
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Grassroots Media/PR Tool Kit—
Resources, Talking Points
Key Messages, Guidance
www.nami.orgSearch: PR Toolkit
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Identity Guide: Language and Messages
• NAMI is…
• Mental Illness is….
• NAMI members are…
• How do we talk about mental illness, what we do, and why we are of value to our communities.
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Branding in practice
We are NAMI ….. presentation
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Grassroots ~
Families and Individuals
for
Families and Individuals
Promoting hope, recovery, and a cure