making money with social media jay berkowitz
DESCRIPTION
"Making Social Media Make Money "This presentation will share Ten Ethical Strategies to generate revenue through blogs, podcasts, YouTube, Facebook and Twitter.Learn how one company generated over $6,000,000 through Twitter, how another company generates millions of dollars selling one product each day through Social Media and how a blender manufacturer increased sales over 700%!Best practices for YouTube videos, winning Facebook Fan Pages, Location based Networking with FourSquare and GoWalla. What is S-Commerce? How to use WeFollow and TwitterGrader to generate a valuable Social Media Audience. Learn how an individual blogger pulls in over $1,000,000. Discover the Three E's of Social Media. Communities and Facebook Applications and iPhone Applications.TRANSCRIPT
Jay Berkowitz www.TenGoldenRules.com
561-620-9121
Making Social Media Make Money
Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts,
YouTube, Facebook and Twitter
Making Social Media Make MoneyObjectives
Blogging. Podcasting. Twitter. YouTube. What sites and technologies are important? Business applications to deliver bottom line profitability. Where are prospects hanging out, which sites are important to them? How to build and nurture a personal brand How to monetize blogs, podcasts and social networks
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Free Networking and Training for Marketers
Recent MediaWall Street Journal
Recent MediaFOX TV
Strategy #1 - Make Lots of Friends!
Strategy #1 - Make Lots of Friends!
Help People! (answer questions on LinkedIn Twitter and Facebook)
Follow people with Common InterestsWeFollow.com search by topic (tag)
Follow people with Common InterestsTwitterGrader.com (find local Twitterers)
#1 Make Lots of Friends! Friends = a network of
opportunity Follow those with common
interests Help People Recognize comments on your
Blog/Twitter and Interact How do you build friends?
Strategy #2 S-Commerce
‘Sweet Seeds for Haiti campaign Farmville players raised $500k to provide lunches.’ Zynga Chief Executive Mark Pincus
Strategy #2 S-Commerce
Strategy #2 FourSquare (GoWalla)What’s Next? Location Based Networking
Strategy #2 S-Commerce
Facebook eCommerce Farmville Sweet Seeds for
Haiti FourSquare (GoWalla) S-Commerce Examples you
can share?
Great Content
Strategy #3 - Great Content Geekcast.FM “That Affiliate Thing”
Strategy #3 - Great Content 10 Golden Rules Podcast
Strategy #3 - Great Content ShoeMoney made almost $1,000,000 last year – provide real value not just news
Strategy #3 - Great ContentABestWeb Forum
Great Content
Strategy #3 - Great Content can be sold JamesMartell.com
Strategy #3 Great Content
Builds Links Builds Subscriptions Podcasts: That “Affiliate Thing” Blogs: ShoeMoney, Zak Johnson,
ReveNews ABestWeb Forum Your favorite content = revenue
example?
Strategy #4 Content MonetizationPerez Hilton makes over $110,000 per month
Technorati State of the Blogosphere Report
Blogs: 77.7 million unique visitors in the US77% of active Internet users read blogs Blogs with 100,000 + unique visitors a
month earn an average of $75,000Jason Kottke quit his job to blog full-time
and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
Strategy #4 Content MonetizationGoogle AdSense is the best way to start monetizing a Blog
Strategy #4 Content MonetizationAffiliate Banners
Strategy #4 Content MonetizationInformation Products – sell downloads
Strategy #4 Content MonetizationIZEA Pay Per Post – Must Disclose Sponsor
Strategy #4 Content MonetizationIZEA Pay Per Tweet – Must Disclose
Strategy #4 Content MonetizationGoToMeeting Free 45 day trial “Golden”
Strategy #4 Content MonetizationAdWords / Affiliate / Banner AdSense Affiliate Banners and Links Direct Ad Sales Sell Info Products Pay Per Post/Tweet How do You monetize?
Strategy #5 Micro SellingWoot.com sells 1 product per day
Strategy #5 Micro Selling@DellOutlet has sold over $6,000,000
@MissionPie – sales +20%
@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd
The Three E’s of Social Media - Educate
The Three E’s - Entertain
The Three E’s - Engage www.Twitter.com/Iconic88
Strategy #5 Micro Selling
Twitter RSS Feeds 12 Seconds, Qik, Ustream.tv The 3 E’s of Social Media, Educate, Entertain, Engage
Strategy #6 Video – Only 41% of your competitors are using Video!
Strategy #6 Video!Gary Vaynerchuk’s WineLibrary.tv
Best Practices – Entertain, Great Music, Celebrities, Spoofs
Best Practices: Product Demo and How-to Videos – Charles Smith Pottery
Strategy #6 Video Huge opportunity gap! Entertain, engage, consistent Product Demo, How-tos
Strategy #7 Customer Service as the new Marketing
Strategy #7 Customer Service as the new Marketing
Develop a Plan for Monitoring What is being said about the Company, Brand & Executives
Search.Twitter.com – What is being said right now?
Technorati Blog Search
Radian 6 – Social Media Monitor
Strategy #7 Customer Service as the New Marketing Alerts, Search.Twitter, Blog Search, Radian 6, Thoora “Be Genuine. Be Transparent. Experiment” @RichardatDell
Strategy #8 App-etizersFacebook Open Architecture leads to traffic
Zygna’s Facebooks Apps over $40 Million
The Pope’s new Facebook App
Over 1 Billion iPhone App Downloads
$1 Million worth of Fart Sounds
Strategy #8 App-etizers Make it easier to use Social Make it easier to get your content Make it fun!
Strategy #9 - Promote your Product or Services. Free eBook with no email requirement
Shel Holtz and Neville Hobson Social Media and PR
Promote your Product or Services – For Immediate Release Podcast
Promote your Product or Services – Author used a free podcast to generate a Book Deal
Free Ten Golden Rules Podcast builds Thought Leadership and Consulting Clients
Strategy #9 Promote your Product
Free Content Stair Stepping Active Engagement
Strategy #10 Create a Community
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Strategy #10 Create a CommunityThreadless community designs and chooses shirts
Strategy #10 Create a CommunityWebMasterWorld = Paid Search Membership Site
Strategy #10 Create a CommunityFlyerTalk for Frequent Flyers
Strategy #10 Create a Community
Free or Paid Find a Niche NING
Making Social Media Make Money
1. Make Lots of Friends2. S-Commerce3. Great Content4. Blog Monetization5. Micro Selling6. Video7. Customer Service as New
Marketing8. App-etizers9. Promote Your Product 10.Create a Community
What is TenGoldenRules?
What is TenGoldenRules.com? Social Media
What is TenGoldenRules.com? Social Media
What is TenGoldenRules.com? Blogs
What is TenGoldenRules.com?Video
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com?Landing Pages & Conversion
What is TenGoldenRules.com?Viral Marketing
What is TenGoldenRules.com? Affiliate Program Management
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com? New Program Launch Strategy
1.Try 1 thing today!2.Please ‘pay-it-forward’• Join the Conversation! Podcast call 206-888-
6606• Be my friend! Linked In, Twitter @jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Affiliate• http://presentations.tengoldenrules.com
3. f/u4.Q&A
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
Making Social Media Make MoneyTen Ethical Strategies to Generate Revenue through Blogs, Podcasts YouTube, Facebook and Twitter