making money with big data
DESCRIPTION
Today’s online, mobile world has changed the way we consume services. Yet, regardless as to whether it’s subscription, consumption or multi-modal, today’s commerce generates enormous amounts of granular transactional data. The holy grail is how you leverage that underlying data to make more money.TRANSCRIPT
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+ SocialCloud
BigData
Making Money With Big Data
Mobile
6.14.2012
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+Your Presenters
Curt Raffi - Host
Jeff Kaplan - THINKstrategies
Jason Mondanaro – MetraTech, Corp.
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+What is big data?
Big datais a loosely defined term used to describe data sets so large that they become awkward to work with using traditional database management techniques. Difficulties include capture, storage, search, sharing, analysis and visualization.
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+
Economic uncertainty
Key challenges
Escalating expectations
Changingworkplace
Growingcompetition
Key macro-market challenges driving demand
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+Mobility, consumerization& the consumptive user
Every device
B2C & B2B
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+Need to better understand buyer/user
Where, when, why they
buy
How they behave
What they prefer
When they are at risk
How to retain them
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+Convert data into insight
Gartner predicts more than 85 percent of Fortune 500
organizations will fail to effectively exploit big data for competitive advantage through 2015.
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+
User activity = insight
Turn every keystroke into strategic intelligence
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+
Heuristics
+ aggregated metadata
= meaningful benchmark stats/KPIs
Acquire & analyze data to better serve customers
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+Act upon customer data totarget strategic solutions
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+Improve satisfaction & profitability
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+
The ultimate competitive advantage
Result = better business relationships with customers
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+Why is data now big data?
Has anything changed in data formats and sizes? MP3s/audio Web server logging Syslog and other app/device logging standards CDRs (classic, MPLS, custom, other…) EDI versus XML?
No… But there is a lot more of it now.
Why? Because software is eating the world.
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+Software is eating the world
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+Redefining the value of data
Is data for emergencies only?
Is data for operational uses only?
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+Why billing & big data?
People’s behavior can be modified.
Remember the whole supply and demand thing?
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+The problem of not looking at data
Remember when ATT launched the iPhone?
Data was unlimited and somehow everyone was sad.
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+Changing models
Consumption : fat data
Subscription : dumb data
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+Billing big data makes an impact
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+A3: The new model
• Enroll• Meter• Pay
Acquire
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+Acquire
Build your business with measurement in mind.
Making good decisions requires information.
You don’t have information; you have acquired metered usage and
big data.
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+Analyze
“Compute as you go.” Slowly scouring your data for insights 24X7 Data analysis done without hurting performance
Adapt to user demands and continually improve pre-calculation, pre-correlations.
Put analysis tools in hands of decision-makers.
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+Act
You aren't limited anymore.
Integrate with billing tools that can provide analysis of
your products, pricing & promotions.
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+Next sessions
July 25Analyze your big data for maximum profit
August 22Act on pricing & product strategies out of the billing system to drive more revenue