making mobile recruiting strategic: integrating mobile into your overall recruitment approach...

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Mobile Recruitment

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Presentation from ERE Recruiting Conference 2013 by Antoine Jenkins

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  • 1. Mobile Recruitment

2. The Importance of Mobile 3. 3 4. 4 5. 5 6. 6 7. 7 8. Augmented reality example 9. Augmented reality example 10. Augmented reality example 11. Cross Medium 87% of job seekers said theyd use mobile devices to find jobs 57% search on their smartphones every day 27% of Google searches are done from a mobile phone Social sites like Facebook have more mobile DAUsthan desktop 80% of mobile users access a social network from their device 55% access a social site once a day Facebook has 600 million mobile users 76% of smartphone users watch videos 25% at least once a day 51% of all mobile traffic is related to video Facebook, TechCrunch, Cisco, Our Mobile Planet 12. Candidate Behavior has changedalways on | media-snacking | constant partial attention1313 13. Accessibility Has Changed Most tablet activity observed in late evening 9pm -11pm. Mobile traffic peaks during typical commuter travel hours (around 9am and 6pm). Computer-based traffic highest during typical office hours, spiking around lunchtime.Comscore, 2012 14. Accessibility Has Changed Usage patterns align more closely at weekends. Two Saturday spikes at 11am and 6pm. Comscore, 2012 15. 16 16. Candidates Want Mobile Recruitment - Listen85% of job seekers think every company should have a15-20% of traffic to recruitment sites is coming from amobile-friendly site not just the big companiesmobile device72% of job seekers want to receive career opportunity80% of recruiters see mobile key to social recruitinginformation on their smartphoneOnly 7% of employers have a mobile version of their career site, while a mere 3% have a mobile job app Comscore, SimplyHired, Our Mobile Planet 17. Why Mobile is ImportantAbility for candidates to engage with brands wheninterested whether in a store or watching televisionEnd-to-End solution for immediate gratification and lessdropped candidatesMobile allows a direct interaction with offlineadvertising from events to print to in-store advertisingThis is the preferred method of communication withusage growing rapidly 18. Everyone Had a Smartphone 19. Everyone Had a Smartphone 20. Smartphone Penetration Rates ComScore MobiLens 21. What Were Doing 22. Mobile Functionality Must HavesWhat we needed for mobile to work:Responsive designOptimized Job DescriptionEasy resume uploadBranch-out and knock-out questions similar to desktopSubmission into the ATS 23. Responsive Web Design 24. Smartphone Penetration Rates 25. Smartphone Penetration Rates Optimized JobDescription Targeted photos andvideos Application and alertcapabilities 26. Smartphone Penetration Rates 27. Metrics Last 30 Days800,000 Page views from 112,000 unique visitors (18% of overall traffic)5.37 Page views/visit 70% more than desktop visitorsTop Sources Careers Site, Indeed, Google, Yahoo, JobungoTop Job Categories Technology, Warehouse, Driver, Retail, PharmacyUsers typically accessed the site over Wi-Fi compared to 3G or other mothernetworks 28. What Candidates Are Using to ApplyTop 5 Devices for ApplicantsAndroid is Preferred OS DeviceWalmart Overall* iPhone36%34% Samsung Galaxy S36%6% 65% iPod 4%3% Samsung Galaxy SII 3%3% Motorola Droid Razr 4G 2%2% Note: Tablet traffic not currently being directed to the Walmart mobile site. *Overall represents all JIBE clients utilizing their mobile platform 29. How Candidates Are Choosing to Apply Resume Upload Methods Chosen by ApplicantsCopy/Paste LinkedIn GoogleDocsEmailDropbox 30. Where Candidates Drop OffApplication Flow ConversionWalmart Overall* 55% 58%46% 49%24% 26%*Overall represents all JIBE clients utilizing their mobile platform 31. Things to Think About 32. Where Candidates Drop Off 33. Where Candidates Drop Off 34. QR CodesA QR Code is a 2D image similar to abarcode that can be scanned by amobile device.Code can drive to website, Like aFacebook page, Follow on Twitter,Email, and moreGreat for direct, actionable item onprinted material while also offeringsome measurement capabilities.Can have creative layered on with logosor brand to provide a fully integrateddesign 35. Augmented RealityWhile people are on break at a conference or waiting in line for an event, we will engagethem through posted brand displays that will connect the offline recruitment effort to thedigital through videos and targeted content. 36. Augmented RealityWhile people are on break at a conference or waiting in line for an event, we will engagethem through posted brand displays that will connect the offline recruitment effort to thedigital through videos and targeted content. 37. Measurement Tracking source to hire from mobile marketing Measuring engagement from social sites accessed via mobile User behavior patterns on phones and on tablets Site activity and content consumption Interaction according to device type 38. Mobile Myths My candidates wont fill out an application With 25% of started applications completed, and thousands of conversions, this is false. My candidates wont search for jobs on their phones Careers sites are seeing 15-20% of their traffic coming from mobile. The top pages on mobile devices are constantly for search specifically. Bottom Line: Its about content. Make it easy and show the value of the organization and candidates will turn into conversions through their phone while they are engaging with the brand wherever they are from watching television to shopping in a store.Jibe;iMomentous 39. Closing Remarks Mobile is not only here to stay but provides a great opportunity to provide a targeted recruitment experience Ignoring mobile means ignoring a desired job seeker behavior thus losing candidates Mobile is entrenched in all digital hotspots from search to social to video with growth continuing to accelerate Mobile provides opportunities to augment past campaigns by adding metrics or additional features to necessary offline or in-store media 40. Questions?