making mobile: from ideas to design, development & beyond at dallas startup week
TRANSCRIPT
Making Mobile from ideas to design,
development & beyond Dallas StartUp Week 2015
bottle rocket™ | Dallas StartUp Week
bottle rocket™ | Dallas StartUp Week
ideas it could be anything…
bottle rocket™ | Dallas StartUp Week
bottle rocket™ | Dallas StartUp Week
Make things people want.
The only strategy you’ll ever need
bottle rocket™ | Dallas StartUp Week
Business Objectives
Brand Vision
User Desire
Where We Start
Enabling Technology
bottle rocket™ | Dallas StartUp Week
bottle rocket™ | Dallas StartUp Week
DISCOVER
THINK MAKE CHECK LAUNCH EVOLVE
Discovery & Concepts (Discover & Think)
Design Development Validation Improvement (Think. Make. Check.)
Launch & Evolve
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AD
the team
SStrategist Art Director
Information Architect Engineer
ENIAQuality Assurance
QA
PMProject Manager
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Characteristics of our approach
Work publicly Work together Move quickly Stay focused Remain open
App Mission The app, focused on teens, is the mall replacement for kids who want to hang out with their friends.
keeping it (and you) real
make strategy a social
experience
bottle rocket™ | Dallas StartUp Week
Important things you can do yourself Generate ideas—brainstorming & concepting
Research
Identify your user—create a persona
Write an app mission statement
Sketching & wireframing
Prototyping
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If your ideas are any good, you’ll have to ram them down people’s throats.
share early & often
Howard H. Aiken excerpted from The Myths of Innovation, Scott Berkun
bottle rocket™ | Dallas StartUp Week
Clients… - almost always pick the one idea you don’t like- have 10 people you don’t see demanding something from them- know more about their business and brand than you ever will
design reality…it’s kind of a big deal
bottle rocket™ | Dallas StartUp Week
bottle rocket™ | Dallas StartUp Week
Great design flows from insight, analysis & curiosity.
Design Thinking
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Forward-leaning Brand-aligned Platform-appropriate Performance-minded Human.
The Best User Experiences
& Design
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Services & content shape the experience.
Trust & Verify
the reality
bottle rocket™ | Dallas StartUp Week
Whatever it takes
Lo-Fi, Hi-Fi & In-between
Conversations Sketches Wires Look & feel Design comps Prototypes Builds Concept testing Design validation Usability testing
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Users… - don’t look at & often claim they hate tutorials- later say it would have been nice to have a tutorial- expect to make mistakes
development if everything is a priority, nothing is a priority
bottle rocket™ | Dallas StartUp Week
bottle rocket™ | Dallas StartUp Week
The best work comes from great relationships.
Collaboration
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find people who…
are curious like making & breaking things are comfortable being uncomfortable are smarter than you challenge you…and everything else you can work with
FM exploration + inspiration + WORK3
craftsmanship/experience
bottle rocket™ | Dallas StartUp Week
Developers… - are blinded by what we know- will use all the time we have- say things like, “users expect a modal view to behave like this…”
beyond look, listen, learn & evolve
bottle rocket™ | Dallas StartUp Week
bottle rocket™ | Dallas StartUp Week
Mobile is fun, fast & impossible. And, its days are numbered.