making ideas real (and building a case for them internally)
TRANSCRIPT
MAKING YOUR IDEAS REAL
Laurence McCahill @welovelean
“There's a better way to do business, better from the human side,
better from the customer side, and, as it turns out,
better from the profits side too. "
INSPIRE EMPOWER CONNECT
IDEAS
“BRAINSTORMS. WHERE GOOD IDEAS GO TO DIE.”
IDEAS WITHOUT ACTION ARE JUST DREAMS
it starts with you
“IT’S ALL ABOUT THE CONFIDENCE”
BE A BELIEBER
GROWTH MINDSET
YOUR COMPANY
WHO’S GONNA LOVE YA?
PAINKILLER VITAMIN
“every big problem is a big opportunity”
CREATE NEW IP “IDEAS WITH PURPOSE”
LET’S SOLVE SOME PROBLEMS
15 MINS
THINGS TO THINK ABOUT: • what would happen if we did nothing? • what happens tomorrow? • what does success look like? • can we align with company strategy?
WHAT CAN YOU DO WITH LITTLE MONEY (OR PERMISSION)?
15 MINS
SOME IDEAS: • VIDEO STORIES • GO FOR COFFEE WITH X • RESEARCH HEROES, COMPETITORS, OUTLIERS • WHAT’S YOUR MVP? • USE DIGITAL TOOLS (STRIKINGLY,ETC) • CREATE ARTEFACTS (SKETCHES, PROTOTYPES)
VISUALISE YOUR AUDIENCE
START TO SKETCH OUT: • YOUR NATURAL SUPPORTERS – WHO CAN
HELP YOU MAKE THIS HAPPEN? • YOUR CUSTOMERS – WHAT’S THEIR JOB TO
BE DONE? • YOUR HEROES – ANY WHY?
10 TIPS
FOR MAKING IDEAS REAL
1.CHANGE CAN BE LEAN TOO. JUST START.
2. START WITH WHY
3. THINK LIKE A STARTUP
4. GET HUNGRY FOR INSIGHT
5. CAPTURE & SHARE STORIES
6.DON’T COMPETE, COLLABORATE
7. FOCUS ON PEOPLE, NOT TECH
8. ALIGN WITH COMPANY STRATEGY
9.PAINT A VISION OF THE FUTURE
10.MAKE IT FUN!
@welovelean @happystartups www.thehappystartupschool.com
THANKS At the Happy Startup School we run transformational workshops & events for startups and forward-thinking companies that want to to innovate and get the most of their people.