making icl a world leader in the fast-growing markets for...
TRANSCRIPT
Making ICL a World Leader in the Making ICL a World Leader in the Fast-Growing Markets for Specialty Fertilizers Horticultural Inputs & TurfFertilizers, Horticultural Inputs & Turf
Proposed Acquisition ofProposed Acquisition ofScott’s Global Professional BusinessDecember 2010December 2010
Important Legal Notes
The information delivered or to be delivered to you does not constitute an offer or a recommendation to do any transaction inIsrael Chemicals Ltd (ICL) securities Although our shares may be bought and sold on the Tel Aviv Stock Exchange (TASE) at
Important Legal Notes
Israel Chemicals Ltd. (ICL) securities. Although our shares may be bought and sold on the Tel Aviv Stock Exchange (TASE) atany time, they do not constitute trade out of Israel - neither in the United States nor elsewhere and this presentation does notconstitutive an offer or investment advice to any US or other public at this time. If we ever do so, our offer will only be made bya prospectus or a registration statement conforming with the requirements of U.S. or any other applicable law.
Certain statements in this presentation and other oral and written statements made by ICL from time to time, are forward-looking statements, including, but not limited to, those that discuss strategies, goals, outlook or other non-historical matters; orproject revenues, income, returns or other financial measures. These forward-looking statements are subject to risks anduncertainties that may cause actual results to differ materially from those contained in the statements, including, among others,the following: (a) the changes in worldwide economic and political conditions that impact interest and foreign exchange rates,the following: (a) the changes in worldwide economic and political conditions that impact interest and foreign exchange rates,(b) the extent to which ICL is able to successfully integrate acquisitions, (c) the extent to which ICL is able to achieve savingsfrom its various plans, (d) government funding and program approvals affecting products being developed or sold undergovernment programs, and (e) cost and delivery performance under various program and development contracts. We cautionyou that the above list of important factors is not comprehensive. We refer you to filings that we have made with the TASE.They may discuss new or different factors that may cause actual results to differ materially from this informationThey may discuss new or different factors that may cause actual results to differ materially from this information.
All information included in this document speaks only as of the date on which they are made, and we do not undertake anyobligation to update such information afterwards.
Some of the market and industry information are based on independent industry publications or other publicly availableinformation, while other information is based on internal studies. Although we believe that these independent sources and ourinternal data are reliable as of their respective dates, the information contained in them has not been independently verified, wecan not assure you as to the accuracy or completeness of this information.
Readers and viewers are cautioned to consider these risks and uncertainties and to not place undue reliance on suchinformation.
2
Transaction Summary
Transaction OverviewTransaction Overview
Acquisition: ICL has made an offer to acquire the Global Professional business of The Scotts Miracle-Gro Company (NYSE:SMG). Global Pro is a leading global provider of specialty fertilizers and horticultural and turf specialty products
Purchase price: $270 million in cash from ICL’s internal resourcesp Global Pro’s financials (fiscal 2010, ended Sept 2010):
Revenues: $242M; EBITDA: $31.4M (non-GAAP)
Closing: expected in Q1 2011 subject to completion of customary closing conditions Closing: expected in Q1 2011, subject to completion of customary closing conditions
Acquisition rationale: positioning ICL as a global leader in theSpecialty Fertilizers, Horticultural Inputs & Turf markets with: $500M i l ~$500M in sales A broad range of branded & proprietary products Industry-leading R&D and technologies A large, global, experienced sales and marketing organization Access to downstream customers for our traditional products Favorable access to raw materialsa o ab e access to a ate a s
4
Business and Assets To Be AcquiredBusiness and Assets To Be Acquired
Workforce: ~340 employeesWorkforce: 340 employees
Sales & marketing force: ~220 highly-trained sales & support personnel in 6 regions with existing customer relationships
Strong R&D capabilities & IP portfolio: Strong R&D teams; patented Control Release fertilizers, Slow Release fertilizers & coatings technologies
Strong brands: Global Pro’s Osmocote, Peters, Agroblen and other brands. ICL is also securing multi-year rights to use the Scotts, Levington and other brand names
Production plants: 2 fertilizer plants in Heerlen, Netherlands & South Carolina/USA 1 growing media plant and 3 peat mines in the UK 1 growing media plant and 3 peat mines in the UK
Ongoing co-operation, technical & supply agreements
5
S i lt Specialty Fertilizers Market
What Are Specialty Fertilizers?What Are Specialty Fertilizers?
Concentrated fertilizers with high efficiency used to Enhance yields Improve crop quality S Save water Protect the environment
Mainly used toMainly used to Integrate fertilizers with drip irrigation
or foliar Control consumption in open fields, p p ,
nurseries and lawns Optimize mix of major and minor
elements and trace elements Optimize plant performance
Usually tailored to specific needsof end usersof end-users
7
Growth Drivers for Specialty FertilizersGrowth Drivers for Specialty Fertilizers
Demand for
Population growth
Strong Market NeedsGlobal Trends Demand for Specialty Fertilizers
growth Limited land and
water resources drive growers to increase yield per cultivated
Specialty fertilizers help farmers,
d & i
Increase in standard of living in emerging
Reduction of bl l d
yield per cultivated area
gardeners & nurseries achieve: • Improved efficiency
g g gregions
arable land
Limited availability of water resources
Increased awareness and regulations force growers to take environmental impact
• Higher yields• Better quality•“Greener” agricultureof water resources
Environmental concerns
environmental impactinto consideration
8
concerns
The Specialty Fertilizers Market: Still Small, butGrowing Faster than the Commodity Market
Fertilizer Group
Fertilizer Type Cost Yield
MarketSize*
GrowthRate*
CONVENTIONAL FERTILIZERS
• Nitrogen
• Phosphate MEDIUM MEDIUM ~$100Bper ear
3-4%per earFERTILIZERS
• Potash
• Water soluble
per year per year
SPECIALTYFERTILIZERS
HIGH
• Water soluble straights
• Formulated fertilizers
HIGH~$2.0-2.5B
per year
5-8%per year
• Coated fertilizersper year
* Source: IFA‐Global Fertilizers and Raw Materials Supply and Supply/Demand Balances: 2010‐2014 (May 2010), Company estimates
9
pp y pp y/ ( y ), p y
Market ConclusionMarket Conclusion
Specialty Fertilizers offerSpecialty Fertilizers offer High growth rates in line with evolution of agricultural
technologies, including increased usage of Water Soluble Fertilizers (WSF) and Controlled Release Fertilizers (CRF) Relatively high-priced, downstream products
with strong margins High customer loyalty Relatively low volatilityy y Environmentally friendly fertilizing solutions
10
ICL SpecialtySpecialtyFertilizers Today
ICL Specialty Fertilizers TodayICL Specialty Fertilizers Today
Sales: ICL FERTILIZERS
2009 sales: $2.1B•~$250 million/year•~100K tons of WS solid fertilizers•~200K tons of liquid fertilizers
ICL Specialty Fertilizers
q
Main customers:• Solids: producers/blenders & distributors to
sophisticated end usersFertilizers2009 Sales: ~$250M
sophisticated end-users• Liquids: local end-users
Product Lines:• Water Soluble (WS) MKP, MAP, NPK & HKP• Variety of leading brands• World’s #1 producer of soluble PK fertilizers
(crystallized potash & phosphate)
12
Innovative Line of Fully-Soluble FertilizersInnovative Line of Fully Soluble Fertilizers
13
Scotts’ Global ProGlobal ProBusiness
Global Pro is a Top Player in the Global Specialty Fertilizers Market
• Scotts Global Pro is a market leader in
Miracle-GroNYSE: SMG
premium specialty fertilizers for Ornamental, Horticulture & Professional Turf markets, with arising presence in the Specialty Agriculture market
HQ: Marysville, Ohio2010 sales: $3.1BEmployees: 8,000
g p p y g
• Scotts is divesting Global Pro to increase its focus on its Global Consumer business
Global Global Scotts Lawn CorporateGlobal Consumer
(84%)
Global Professional
(8%) 2010 l $242M
Scotts LawnService
(7%)
Corporate& Other
(1%)
2010 sales: $242M ~340 employees
Branded products for lawn and garden care
15
Global Pro: A Great Complement to ICL Specialty Fertilizers
Leadership in three attractive Markets
Leadership in three attractive, high-growth markets: Ornamental, Turf & Special Agriculture
Sales Force Best-in-class field force with global reach & loyal customer base
B d d t tf li i l di
Global Pro’s markets, products,
technologies, Products &Brands
Broad product portfolio including industry-leading brands with significant end-user recognition
g ,sales force, target
end-users & management
R&DTechnical & R&D leadership includingpatented CRF, SRF & Coatings technologies
complement those of ICL Specialty
Fertilizerstechnologies
Management Highly experienced global management team continuing after acquisition
16
g team continuing after acquisition
Market Leadership in 3 Attractive SegmentsMarket Leadership in 3 Attractive Segments
Ornamental Professional SpecialtyO a e taHorticulture Turf
p yAgriculture
Brands & t h l Industry
Recent Industrytechnology
position 1Industry leadership 1 introduction
of Agrocote™Industry leadership
Field force iti 1
End-user focus 1
Strong local nutritional experts working with food End-user
focusposition focus 1 companies, and large specialized growers
focus
17
All data provided by Scotts
Large Sales Force Recognized for E t Ad i & T h i l K l dExpert Advice & Technical Knowledge 220 sales and technical sales support associates Long-lasting premium relationships& high customer loyalty
Global220 field
force l
~ 1,900 distributor
l T h i l lPro personnel sales reps Technical sales force reaches 80% of end-market Over 2,000 people support product offering globally
18
Sales Platform Reaches 80% of End-User MarketsSales Platform Reaches 80% of End User Markets
Sales office
Sales organizationsUK H
Production facility
• UK • Hungary• Netherlands • US• Germany • Kenya• France • China• France • China• Italy • Malaysia• Spain • Australia• Poland• Poland
In addition, distributors throughout the worldthroughout the world
19
Broad Product Portfolio With I d t L di B dIndustry-Leading Brands
Ornamental Horticulture
Specialty Agriculture
Professional Turf
Special Agriculture
ProfessionalTurfHorticulture Agriculture Turf
20
Industry-Leading Technology andR&D Capabilities
Leader in coating technologyLeader in coating technology
Pioneering history of superior performance
Controlled patterned and programmed releaseControlled, patterned and programmed release
Flexible coating technologies meet various plant nutrition needs at different price points
Global R&D Center of Excellence
Recent technologies: Dual Coating and Fusion
State-of-the-art R&D laboratory
Experienced team of specialized researchersp p
Product formulation know-how
Delivered 7 patented technologies in the last 10 years
21
21
Leadership in Coated/Encapsulated C t ll d R l P d tControlled Release Products
The Controlled Release (CRF) Concept
1 NPK granules are 2 After application 3 The nutrients are 4 Controlled nutrient 1. NPK granules are partially coated with an elastic polymer
2. After application, water enters through the pores
3. The nutrients are dissolved in the water, resulting in a concentrated
4. Controlled nutrient release over 3, 6, 9 or 12 mos
concentrated nutrient solutions
22
Transaction Rationale
Creating a Specialty Fertilizers & Horticultural Inputs/Turf POWERHOUSEHorticultural Inputs/Turf POWERHOUSE
The New Entity: SynergiesThe New Entity: Synergies
S l • Leveraging both parties’ distribution networks, sales forces and product Sales Leveraging both parties distribution networks, sales forces and product portfolios to explore cross-sale opportunities
Logistics • Leveraging both parties’ capabilities to optimize logistics service & reduce costsg costs
Raw Materials Backward-integrate Global Pro’s manufacturing • Secure its raw material supply
I i t l f ICL t i l• Increase internal usage of ICL raw materials
R&D • “Cross-fertilization” between combined forces to develop products & technologies
Production • Back-up production capabilities within ICL global manufacturing plants
M t • Benefit from the highly experienced & capable management teams from both Management g y p p gcompanies
Administration • Utilize ICL infrastructure to provide service support provided by Scotts HQ
24
We Aim to Build an Industry LeaderWe Aim to Build an Industry Leader
ICL Specialty Fertilizers & Horticultural Inputs/Turf
Global Business Unit~$500M in Sales
B d d t Broad product portfolio for all
markets, including
Highly trained sales team & well
established support
Creative R&D and leading
Experienced joint
managementleading brands and unique products
established supportcapabilities technologies management
team
25
We Will Be Positioned to Benefit from the F t t G i S t f th F tili M k tFastest Growing Segment of the Fertilizer Market
Other h i l
Specialty Fertilizers
chemicals, seeds,
animal feed, etc 11% 79%
Plant P t ti
etc. 11%
Controlled & slow release
Growing
Protection 5%
slow release, water soluble & liquid fertilizers
Growing Media 5%
26
We Will Bring State-of-the-Art Products To Customers Throughout the World
Global Pro throughout Europe & UK
Global Pro
throughout Europe & UK
Global ProGlobal Pro
Global Pro
Global Pro
Global Pro
Sales Office
Manufacturing PlantGlobal Pro Global Pro
Global Pro
ICL Fertilizers
27
The Proposed Transaction is an Exciting Step Forward for ICL
The transaction will: Make ICL a leading player in the fastest growing segment
of the fertilizer market Double ICL Specialty Fertilizers’ annual revenues to half a billion dollars
and enhance its profitability Enrich ICL’s product portfolio with the market’s leading brands Enrich ICL s product portfolio with the market s leading brands Expand ICL’s technological capabilities with strategic coatings,
CRF and SRF technologiesg Extend ICL’s fertilizer business downstream to the end-user Create a great platform for ICL’s continued geographical expansion
and additional M&As in the fertilizer and horticultural inputs/turf businesses Enable ICL to bring additional environmentally-friendly products to
global agricultural markets
28
global agricultural markets
Thank youThank you
www icl group comwww.icl-group.com