making great door hangers for your business
TRANSCRIPT
Door hangers are an incredibly important marketing tool if they’re created and delivered effectively.
See a critique of actual door hangers.
Several things contribute to the most successful door hangers.
1. Professional looking design
2. The correct headline and words
3. Timing and method of distributing
A good designer will use color, fonts, and images to make your door hanger stand out
and while looking professional.
At our business, we don’t place a hole for it to be hung. That takes
up valuable space and is
more expensive!
The headline should grab attention and give a benefit to the reader
• “We mow your lawn so you have time to enjoy the summer with your family!”
• “We’ll give you a lawn care estimate in 24 hours!”
• “We’ll make your house sparkling for this holiday season to take one thing off your list!”
• “You focus on family, we’ll make your home shine this holiday season!”
• “Avoid a painful fall on ice, let us clear your walks and drive this winter!”
A benefit is a reason for the reader to call you
• What can you do for them?
• What problem do you solve?
• What gift do you give them if they call you?
• What makes you stand out from the competitors in your area?
Other ways to make your door hangers attractive to readers
.
Learn what to avoid when designing door hangers.
If you offer multiple services, you should detail them as a bulleted list…
When and how you distribute your door hangers is crucial to your success.
More info about when to distribute here.
If you are in the lawn care industry, hand out flyers early in the spring when the grass and
weeds start to grow.
If you are in the residential cleaning industry,
consider early spring or just
before the holiday season when people
are entertaining.
Choose your target houses carefully. Things to look for:
• The level of competition in the area
• Don’t necessarily push for the highest income homes in your area
• Two income families are ideal because they will have more disposable income
More tips on creating successful door hangers.
Service Autopilot can make your marketing work better for any field service business and simplify
your onboarding process!