making email marketing work for you: strategies for success

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Making Email Marketing Work For You: Strategies For Success With this article you can learn how to build a marketing approach for your email to help you accomplish all your goals. Only send messages to those you know and those who have signed up. Emailing random people is considered spam and could get you in trouble with your ISP or web host. If you show up as a stranger in their inboxes, they will have no idea if they want to hear what you have to say. This can make them delete your emails and waste your time. Keep your emails as personal as they can be. Like it is with many other methods of marketing, you will find more customers willing to do more business with you when you are more personable. For example, if you are aware of the reasons that they had for signing up for your emails, include that information in the message. Test out different subject lines with the A/B testing method. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers' inboxes. Every email should contain one clear message. It is important that your audience does not grow bored or bogged down by an excessive amount of facts within a single message. Only send one message and make it short within reason, easily getting to the point. Your consumers will like it when they are not bombarded with unnecessary information. It is very smart to have people double opt-in in order to receive email messages from you. This means all your subscribers will join your mailing list willingly and know what they are signing up for. You will be less likely to get in trouble for sending out spam. Avoid sending out important marketing messages too close to major holidays. People do not have time to check their emails as much since they are away from work and have limited access to their computers. Keep in mind that there could be exceptions to this. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday. Do not send more than 1 email a week to your subscriber base. Your customers may be very busy and have to go through a lot of messages throughout the day. Sending more than one a week may make them skip or delete your messages without regarding your work. Do not send out emails that rely on images to deliver critical information. Images are frequently not displayed automatically by many email clients, particularly web-based ones. As a result, your messages may be unattractive or indecipherable if too many images are

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Page 1: Making Email Marketing Work For You: Strategies For Success

Making Email Marketing Work For You: Strategies ForSuccess

With this article you can learn how to build a marketing approach for your email to help you

accomplish all your goals.

Only send messages to those you know and those who have signed up. Emailing random

people is considered spam and could get you in trouble with your ISP or web host. If you

show up as a stranger in their inboxes, they will have no idea if they want to hear what you

have to say. This can make them delete your emails and waste your time.

Keep your emails as personal as they can be. Like it is with many other methods of

marketing, you will find more customers willing to do more business with you when you are

more personable. For example, if you are aware of the reasons that they had for signing up

for your emails, include that information in the message.

Test out different subject lines with the A/B testing method. Split the mailing list in half. Use a

different subject line for each half of the list, while keeping the rest of the email the same.

This provides a simple way of seeing which subject lines garner higher open rates and which

ones were simply ignored in subscribers' inboxes.

Every email should contain one clear message. It is important that your audience does not

grow bored or bogged down by an excessive amount of facts within a single message. Only

send one message and make it short within reason, easily getting to the point. Your

consumers will like it when they are not bombarded with unnecessary information.

It is very smart to have people double opt-in in order to receive email messages from you.

This means all your subscribers will join your mailing list willingly and know what they are

signing up for. You will be less likely to get in trouble for sending out spam.

Avoid sending out important marketing messages too close to major holidays. People do not

have time to check their emails as much since they are away from work and have limited

access to their computers. Keep in mind that there could be exceptions to this. Such

exceptions may include emails with Black Friday promotions or other messages that are

centered around a specific holiday.

Do not send more than 1 email a week to your subscriber base. Your customers may be very

busy and have to go through a lot of messages throughout the day. Sending more than one a

week may make them skip or delete your messages without regarding your work.

Do not send out emails that rely on images to deliver critical information. Images are

frequently not displayed automatically by many email clients, particularly web-based ones. As

a result, your messages may be unattractive or indecipherable if too many images are

Page 2: Making Email Marketing Work For You: Strategies For Success

involved. Always put your most important information into clear text, and make sure that any

images you do use have descriptive alt tags.

Email marketing will fail unless you give your customers an incentive to read it. People will

buy something from you if you provide them with a reason to do so. One common example of

such an incentive is to offer free shipping if a customer's total order exceeds a certain

amount.

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