making edinburgh dementia friendly
DESCRIPTION
Making Edinburgh Dementia Friendly. Dementia Awareness Campaign. Campaign aims. Increasing public understanding of dementia Encouraging people to get a diagnosis as early as possible Signposting information Challenging stigma . Audiences . People whose lives are affected by dementia - PowerPoint PPT PresentationTRANSCRIPT
Dementia Awareness Campaign
Making Edinburgh Dementia Friendly
Campaign aims
• Increasing public understanding of dementia
• Encouraging people to get a diagnosis as early as possible
• Signposting information • Challenging stigma
Audiences • People whose lives are affected by
dementia • Members of the public and local
community (businesses, community groups)
• Stakeholders and influencers (service providers, practitioners, politicians, media)
Media• Advertising on radio, poster sites, buses• Poster, leaflets, beermats• Social media, websites• Press• Sector publications and enewsletters • Events
Campaign approach
• Strong visual images• ‘Making Edinburgh dementia friendly’
banner
Two year campaign
Phase 1: Focus on knowledge and awareness • Recognising the signs of dementia and getting
checked out
Phase 2: Focus on attitudes and behaviour • Challenging stigma and gaining acceptance
Mini campaigns: support after diagnosis, power of attorney
What is a dementia friendly city?
A place:– in which it is possible for the greatest
number of people with dementia to live a good life, independently as possible and to continue to be part of their community
– where they are met with understanding and given support where necessary.
What would you do to make Edinburgh more dementia friendly?