We went to New York and all we got were some fancy PowerPoint slidesDecember 10, 2010

These are scary timesLesson 1

Brands are “out of control”Lesson 2

CONSUMERS LAUGH, CRY AND JEER TOGETHER

Rethink the briefLesson 3

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NEW BRIEFS:Don’t assume ads are the answerDon’t talk at people; offer utilityRethink the targetPlan for participation, sharing

Rethink the outputsLesson 4

FROM:

COMMUNICATINGPRODUCTSTO:

COMMUNICATIONPRODUCTS

COMMUNICATIONPRODUCTS:

Not necessarily adsDon’t talk at people; offer utilityAre participatory, shareable

Nothing ever ships (dammit)Lesson 5

Experiment with new processes and structures

Lesson 6

Make thingsLesson 7

ACT LIKE A START UP

The idea is still kingLesson 8

ReadLesson 9

§ Cognitive Surplus and Here Comes Everybody, Clay Shirky§ Convergence Culture, Henry Jenkins§ Program or Be Programmed, Douglas Rushkoff§ Spark, Flipped, Baked In, John Winsor§ Drive, Daniel Pink§ Change by Design, Tim Brown§ The Black Swan, Nassim Taleb§ Rework, Jason Fried and David Hansson§ Free, Chris Anderson§ Everywhere, Adam Greenfield§ Hackers, Steven Levy§ Groundswell, Josh Bernoff

makingdigitalworknyc.posterous.com

What now?