making digital transformation happen · 2019-06-06 · opi european forum berlin 070619. what do...
TRANSCRIPT
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Making Digital Transformation Happen
Tim ColeInternet-Publicist
Salzburg/MünchenOPI European Forum Berlin 070619
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What do YOU think?
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3 really big trends
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Digitalisation
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Life in real time
Digital Acceleration
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CONNection
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“Right Information, Right Place, Right Time”
EMPLOYEES
PARTNERS
SUPPLIERS
CUSTOMERSCUSTOMERS
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Web E-Commerce
CRM
Data Mining SCM
Intranet
E-Procurement
Work in progress:Bridging Digital Islands
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MobilitY
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DigitaliZATION
CONNECTIVITY
MobilitY
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Digital Transformation
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See the world through other eyes!
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There‘s only one world, stupid!
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Would you wear Google Lens implants?
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Digital triple jump
analog digital vernetzt
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Marketing 1.0
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Marketing 2.0
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Marketing 3.0
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Inbound Marketing
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Quelle: SapientNitro
Shopping 1.0
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Shopping 2.0
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Online is growing fast!
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Offline is growing slowly
Stationary retail turnover in Germany 2000-2018
Growth rate
Source: Statistisches Bundesamt, HDE Forecast 2018. VAT excluded. Retail excluding automotive, fuels, apothecaries
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Shopping 3.0
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Quelle: SapientNitro
Shopping 3.0
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In the Age of the Internet,every customer is a target group!
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„Markets are conversations“
Qelle: „The Cluetrain Manifesto, 1999“
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How good do we listen to our customers?
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Logistics 1.0
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Logistics 2.0
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Logistik 3.0: Finding new ways to reach the customer
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Digital Logistics
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New ways to deliver
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Digital delivery
„In future we won‘t sellstuff any more, we‘ll sell3D data so people canprint their own stuff“
Nektarios Bakakis
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Printed Parts
Boeing uses 3D titanium parts printed on site for the new 777 Dreamliner
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Printed Homes
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Printed homes
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Bringing Jobs Back
Adidas Speed Factory
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Let me count the ways…
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Sensors – the eyes and ears of IoT
by 2018
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Predictive Analysis
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Prescriptive Analysis
Fraunhofer IPT High Performance Networked Adaptive Production (Hannover Fair 2018)
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Do we make full use of the latest technologiesin our company?
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Are you ready?
The biggest question of all:
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You can‘t stop change from happening
…but you can slow it down (for a while)
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