making crazy money with games in the cloud brian h. prince chief technical evangelist – windows...
TRANSCRIPT
Making Crazy Money with Games in the Cloud
Brian H. PrinceChief Technical Evangelist – Windows AzureMicrosoft Corporation
AZR206
Brian H. PrinceChief Technical Evangelist – CloudMicrosoft
blog. www.brianHprince.comtwitter. @brianHprinceemail. [email protected]
Youhaveagreatgameidea.
Households that play games
Play Games
The average game player is 35 years old and has been playing games for 13 years(not continuously).
That makes me above average. For
once.
Gamer Gender
Male Female
Spender Gender
Male
Female
Game Revenue
Halo 3 Spider-Man 3 Harry Potter
Casual Games = $2.25 billion
And is growing at 20% a year.
Over 200 Million People
Play Times
11am
7pm
9pm
2pm
Robert Ney, a schoolboy, 14, built Bubble Ball. Downloaded TWO MILLION times!2,000,000 * $ 0.70 = $ 1,400,000
The average iPhone user spends $9.49 per month.
Android is $8.63 per month.
Taptitude makes $1,750/day in advertising.
Geekworks makes $275K/year.
Great Game
+ MarketingSuccess
Casual games are entrepreneur rich
You will probably fail.
Sorry.
Try again though.
How to make money?
Build game.
Magic happens here.
Profit.
Old Way
PayFree
Play Game
Pay W
all
New Way
Pay
Free
Play Game
Pay
Build in friction
… so the player can buy it away.
;How to Not Spend Money
Moonlighting
Using the cloud
Target Marketplaces
Common Needs
Social Network Integration
Commerce (in game)
Inventory
Authentication
Putting it all together
FaceBook Google
Live Yahoo
Sta
te /
G
am
e
Matc
h
Leaderb
oard
Com
merc
e
Invento
ry
Sto
rag
e
Pro
xy
Ach
ievem
ents
Noti
fica
tio
n
Com
mun
icati
on
Artificial Intelligence Animations Utilities
Server Communication
BLO
B
Queue
Table
s
SQ
L A
zure
Three Versions of Tankster
Begin Playing a Game
Game Services
WAZ Storage
Worker
Shall we play a game?
What is the Toolkit for Social Games?
Samples
Tankster
Windows 8 HTML5
Simple Games
Tic-Tac-Toe Connect Four
Tools
Server APIs Client Scripts
EaselJS Game Commands
Test Client
Guidance
Docs Architecture
Resources
Toolkits:Social Games - http://github.com/WindowsAzure-Toolkits/wa-toolkit-gamesAndroid - https://github.com/microsoft-dpe/wa-toolkit-androidiOS - https://github.com/microsoft-dpe/wa-toolkit-iosWP7 - http://watoolkitwp7.codeplex.com/
Download the SDKhttp://aka.ms/AzureBP
Get Windows Azure for Free!http://aka.ms/AzureTrialBP
Track Resources
Meetwindowsazure.com
@WindowsAzure @ms_teched
DOWNLOAD Windows Azure
Windowsazure.com/teched
Hands-On Labs
Resources
Connect. Share. Discuss.
http://northamerica.msteched.com
Learning
Microsoft Certification & Training Resources
www.microsoft.com/learning
TechNet
Resources for IT Professionals
http://microsoft.com/technet
Resources for Developers
http://microsoft.com/msdn
Complete an evaluation on CommNet and enter to win!
MS Tag
Scan the Tagto evaluate thissession now onmyTechEd Mobile
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to
be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS
PRESENTATION.
