Chapter

5

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Empower, Trust and Engage

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It’s been a busy couple of weeks!And all over my company, people

have been working more closely, more

effectively and more socially than ever

before. By the end of the week, it was time

to relax and unwind together.

At our local spot around the corner, I

quickly found Betty, Charlie, Maria and

Carlos. They were all swapping stories. I

pulled up a chair.

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Betty, the “IBM Connections newbie,” was

sharing with us how her sales team is virtually

unrecognizable from just a few weeks ago.

They’re efficient, quick and always one

step ahead of their competitors. They’ve

embraced social and use IBM Connections to

collaborate, build customer trust and create

business value.

Chapter 1 Why Social Business?

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Chapter 2 Structuring a Brainstorm, the Social Business WayNot to be outdone, Charlie chimed in, “Well,

I’ve taken brainstorming to the next level.”

He proudly shared how his team discusses,

collaborates and shares ideas all in one

place. They’re finding their ideas are reaching

further and are retained longer. Because

of this, his team feels empowered to deliver

better work.

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Maria patted Charlie on the back and added,

“If it weren’t for Charlie, I wouldn’t have known

about IBM Connections myself.” She shared

how IBM Connections helped her implement

a new employee mentorship program.

Maria is noticing that employees feel more

empowered and engaged. Coworkers are

discovering new skillsets and building lasting

relationships with mentors.

“And of course,” Maria added, “that led to me

meeting Carlos.”

Chapter 3Developing abetter network

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Chapter 4 More Ways to Use ibm ConnectionsCarlos smiled. He noted how

IBM Connections made it easier for him

to collaborate with his new team without

clogging up his inbox. The integrated

calendar and activity stream have

improved the ease of his

workday immensely.

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Overall, IBM Connections helped my

colleagues work together to:

Empower

My coworkers are collaborating with their

workforce and customers, treating others as

the unique individuals they are, innovating

from just about anywhere.

Trust

We’ve created a trusted collaboration

platform, enabling them to work in new ways

with all stakeholders including those outside

our walls, while protecting the organization.

engage

Built in social metrics enable us to see trends

sooner, innovate faster and engage

workforce talent.

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We raised our glasses and toasted.

“To IBM Connections!” I said happily.

After all, that’s the reason we’re all

here and celebrating.

SocialBusiness

Is your business a social business? Tell us your story.

Tweet @IBMSocialBiz with#ConnectionsWithJim

Still want to learn more? Visit the real AskJim podcast.

Want to get started on the social business path? Download your trial of

IBM SmartCloud Engage.