making better digital marketing decisions
TRANSCRIPT
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Getting Sacked, Van Halen, M & M’s and Better Digital Marketing
Decisions
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Happy New Year
https://unsplash.com/@yaykimmyd
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Let’s Sack Someone
https://unsplash.com/@ideadad
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Meet Jon-Jon
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Good Decisions Are Hard To Make
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What Happens When You Don’t Make Them?
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Nothing
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And That’s Shit… It’s Worse
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It All Goes Pear-Shaped
• Things pile up
• You panic
• You make mistakes
• But you have procrastinated so long there is no time to learn from them
• And you start to loop
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So… Make A Decision
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WRAP
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W
Widen your options
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R
Reality-test your assumptions
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A
Attain distance before deciding
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P
Prepare to be wrong
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Meet Jon-Jon
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This Is Good For Individuals
https://unsplash.com/@joaoferrao
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Make Better Digital Marketing Decisions
https://unsplash.com/@pagsa_
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Google Penalties
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Google Penalties
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Google Penalties
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To Disavow Or Not To Disavow?
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To Disavow Or Not To Disavow?
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To Disavow Or Not To Disavow?
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Apply To All The Things
• Whether to make content or not?
• Blog posts or infographics?
• PPC or SEO?
• Lager or Bitter?
• And so on…
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What About Your Team?
https://unsplash.com/@akeenster
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Pass On Your Good Decisions
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Rock Music and M&M’s
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Actually… Sort Of True
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What About Your Team?
https://unsplash.com/@akeenster
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Make It Easier For Them…
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Processes, Checklists, and Frameworks
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Processes
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What Can You Use Them For?
• Telephone etiquette
• Booking holidays
• Calling in sick
• Expenses
• Petty cash
• Folder organisation
• Locking the office
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What To Use
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What To Use
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What To Use
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Checklists
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What Can You Use Them For
• Content launches
• Site migrations
• Technical SEO audits
• New site launches
• Going HTTPs
• Keyword research
• Tool processes
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What To Use
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What To Use
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What To Use
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What To Use
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What To Use
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What To Use
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What To Use
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Frameworks
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What Can You Use Them For
• Design principles
• Coming up with creative ideas
• Spot-checking
• Guidance
• Outreach
• Even making decisions!!!
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What To Use
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What To Use
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What To Use
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Avoid Death By PowerPoint
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I’ll Make It Easier For You
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You Will Share This Presentation
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You Will Link To The Post I Write
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You Will Buy Me A Drink
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It’s Not Always Black or White
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Wanna Learn More?
https://unsplash.com/@elifrancis
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I Stole This And Adapted It
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Buy This Book >
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Don’t Sack Jon-Jon Just Cos He’s A Hipster
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If All Else Fails…
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Thanks!
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