making a product launch successful
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How can you use Digital to elongate the launch of your product and convert interest in to sales?
Phase 1 Launch: Objective to build awareness and demand by touching as many prospects as possible as quickly as possible, creating buzz and product consideration
Phase 2 Capture: Objective to capture the demand created in phase one and convert it into sales
Phase 3 Learn: Objective to start lowering cost per acquisition while maintaining or even increasing sales over the long term
Online can assist throughout the 3 phases, from capturing buzz with targeted creative to remarketing to close potential sales
Making Launch a Success