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Rachel Johnson, Communications Director National Safe Boating Council March 5, 2012

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The "Wear It!" Campaign presented at the 2012 International Boating and Water Safety Summit in San Diego, CA on how others can use the campaign for their own outreach efforts.

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Page 1: Making a Difference: You and the “Wear It!” Campaign

Rachel Johnson, Communications DirectorNational Safe Boating Council

March 5, 2012

Page 2: Making a Difference: You and the “Wear It!” Campaign
Page 3: Making a Difference: You and the “Wear It!” Campaign

Strategic Plan of the National RecreationalBoating Safety Program (2012 – 2016):

• Objective 2: Boating Safety Outreach• Objective 4: Life Jacket Wear• Strategy 11.2: Provide Public Access to

Effective Grant Products

Page 4: Making a Difference: You and the “Wear It!” Campaign

- 2012 Press Kit - Magnetic Postcard- Campaign Mailer - Lenticular Postcard

Page 5: Making a Difference: You and the “Wear It!” Campaign

• Will be available beginning April 2012

• All previous Public Service Announcements (PSAs) available at SafeBoatingCampaign.com

http://www.SafeBoatingCampaign.com/
Page 6: Making a Difference: You and the “Wear It!” Campaign
Page 7: Making a Difference: You and the “Wear It!” Campaign
http://www.facebook.com/safeboatcampaign
Page 8: Making a Difference: You and the “Wear It!” Campaign
Page 9: Making a Difference: You and the “Wear It!” Campaign

• Free Resources Now Available

• Paid Resources Available Year Round

Page 10: Making a Difference: You and the “Wear It!” Campaign
Page 11: Making a Difference: You and the “Wear It!” Campaign
Page 12: Making a Difference: You and the “Wear It!” Campaign
Page 13: Making a Difference: You and the “Wear It!” Campaign

• Name Change to “Ready, Set, Wear It!”• “Wear Your Life Jacket to Work” Day – Friday, May 18

• Saturday, May 19, 2012 (first day of NSBW)• Record to Beat? 1,685 from 2011• www.ReadySetWearIt.com

http://www.ReadySetWearIt.com/
Page 14: Making a Difference: You and the “Wear It!” Campaign

• 2012 “Wear It!” Application for Support/Funding

• 32 Applications Received• $24,000 in resources/funding

Page 15: Making a Difference: You and the “Wear It!” Campaign

Rachel Johnson, Communications DirectorNational Safe Boating Council

(703) [email protected]

Facebook.com/SafeBoatCampaignTwitter.com/BoatingCampaignYouTube.com/OutreachNSBC

mailto:[email protected]

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