makeup revolution - mobile app case study

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Page 1: Makeup Revolution - Mobile App case study

mobile apps forbusinesses

Apps

RETAIL APPE A Z I -A P P S CASE ST U DY

Page 2: Makeup Revolution - Mobile App case study

ABOUTMakeup Revolution offers a comprehensive range of makeup, palettes, makeup beauty products, skincare and haircare at great prices everyone can afford.

The app gives Makeup Revolution the opportunity to engage with both existing and new customers via their mobile devices. The objective is to drive in new and repeat business in a very competitive market place. Through their email marketing campaign targeting their core loyal customers, Makeup Revolution has over 27,000 downloads in one day and was ranked 32nd on the Apple App Store within the shopping category.

Push notification service allows the business to send out instant alerts and messages to all of their customers who have downloaded the app. This service has contributed to one of their biggest selling products launches in the company’s history.

For more information, visit their website: www.makeuprevolutionstore.com

Page 3: Makeup Revolution - Mobile App case study

Preview this app on your device:

Preview App Code: makeuprevolutioniTunes: https://goo.gl/1QJpjmGoogle Play: https://goo.gl/6C5eDo

DESIGNMakeup Revolution app has a simple and modern design in dark tones and striking bright imagery. The style and colour coding makes the app visually appealing and pleasant to browse through.

The app has utilised the slider functionality on the homescreen to make use of advertising by having buttons linked to the most commonly used tabswithin the app.

A consistent look and style gives the app a professional appearance, which is in-keeping withthat of the client’s mobile responsive website.

Page 4: Makeup Revolution - Mobile App case study

MAIN FEATURESThe Makeup Revolution app utilises a number of the features available within the

Eazi-Apps development platform, including:

Making the most of each feature allows businesses to connect with theircustomers in an easy and efficient way.

Coupon Codes

Access to short-term coupon codes exclusive

to app users

Website Tab

Shop linked to client’s mobile responsive

website

Video Tutorials

Watch makeup artists showcase new products

and look tutorials

Fan Wall

Customer reviews and makeup photo

submissions

Social Connect

Connect to the app via your social network

accounts

Messages

Push Notifications alerting users of new offers and products

Page 5: Makeup Revolution - Mobile App case study

16904 10937154551 107093 3942.3 min

2.6min

6.6min

D OWNL OAD STOTAL SE S S I O N S AVE RAG E T I M E I N AP P

APP DOWNLOAD AND SESSION DATASince being published to the Apple and Google Play Stores, Makeup Revolution App has amassed

over 27,000 downloads and over 260,000 individual sessions.

Average session times for iOS and Android are less than 4 minutes – showing the necessityto have a simple, easy to navigate and user friendly App.

(September 2016)

Page 6: Makeup Revolution - Mobile App case study

3000

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iOS Android HTML5

App Usage 1 WEEK TIMEFRAME(Correlation with Push Messages)

iOS Android HTML5

Here is a graph displaying the sessions logged in a week for the Makeup Revolution App.

The peak session-count is in correlation to the usage of push notificationmessages sent out by the business to promote their sale.

Page 7: Makeup Revolution - Mobile App case study

APP FEATURE USAGE

As per graph above, the Products and Offers tabs are the most viewed features during sessions.

Utilising a good marketing strategy can entice users to keep re-visiting the App, which is key to its continued success.

90000

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FeatureProductsOffersNew InRewardNotificationsMy ProfileFan WallComing soonCompetitionWish ListGet the LookTutorialsGet SocialNewsletterContact UsReward

Total Sessions142881

612933141425841213442011018180

8922872755335353455020381608

7986iOS Android HTML5

Page 8: Makeup Revolution - Mobile App case study

GENERAL STATISTICS

7BL

There are 7 billion people on Earth.5.1 billion own a mobile device [1]

64%

of mobile phone time is spent on apps [5]

Sources: [1] Mobile Marketing Association Asia, [2] Google, [3] Karim Temsamani at IABALM 2012 via IAB, [4] Mashable, [5] Nielsen [6] Kleiner Perkins

61%

of customers who visit a mobile unfriendly site are likely to go to a competitor’s site [3]

30%

of restaurant searches are mobile [2]

50%

of smartphone owners have scanned a QR code. 18% of those have made a purchase

after scanning [4]

IN 2009

1% of internet traffic came via a mobile device. In 2010 this jumped to 4%. Today,

10% of internet traffic comes via mobile [6]

Page 9: Makeup Revolution - Mobile App case study

MOBILE USAGEGROWTHGoogle mobile search grew 120.8% in 2013; desktop search ads registered a growth of just 2.3%. There will be 2 billion smartphone users globally by 2017.

85% of mobile users feel more at ease with apps as compared to mobile websites. iOS apps generate nearly four times the revenue that corresponding Android apps do. Instigating action through apps using mobile-only loyalty programs, push notifications to alert your customers of specials, discounts and special events, and most importantly, keeping your business in the palm of your customers’ hand.