make web, not war - vancouver, backbone systems
DESCRIPTION
TRANSCRIPT
Presented by
June, 2009
• Founded 4 years ago, from an incoming trend:– Infrastructure sharing– Data Centre hosting– SaaS, pay as you go model– Catered to the small and medium sized
businesses• Entered a service provider license
agreement (SPLA) with Microsoft
• Strategy: Microsoft hosted suite of services• Out of strategy: Windows hosting, web
hosting, or application development
ABOUT:
Competition
O
INTRODUCTION
Customers
SuppliersSubstitutes
AndComplements
New entrants
U
O O
WHY PARTNER?
When you select the right partner: You can do more! Grow your business faster!
For example, what would a hosting company would do for an application development firm:– Data centre space– Services: Monitoring, management, help desk– Value added: Backup, SLA– Support ticket queue
You can specialize and focus on your competitive advantage…
WHAT CUSTOMERS’ VALUE
Solutions, from a trusted source.
Customers are looking for:• Trusted service providers / partners• Solid services to help them…• A solution to implemented fast!
They also want to protect their brand as you protect yours
And when customers are happy…
A PARTNERSHIP EXAMPLE
CRM hosting:• Data Centre investment• Server management and
monitoring• Technical Support• Help Desk• Service level agreements
CRM customization:• Understand customer’s
business processes, policies, strategies.
• Document the process flows and,
• Integrate these processes into CRM
NAVIGATING MICROSOFT
Microsoft
Network!
Attend relevant events
Profiler
OUR strategy:To become preferred Microsoft partner
Engage withyour MS PMs
OUTCOME:Referral business from Microsoft
ENVIRONMENT AND STRATEGY
Vancouver• startup capital of Canada• An unlimited environment of small and medium
target customers and partners!StrategySince it is impossible to be all things to all
customers…• Focus on core competencies, and execute!• Select partners who are also targeting your
selected segments