1. 1. Make Video Marketing Better With These Idea If you have used video marketing in the past unsuccessfully, don't give up. For that matter, you might have absolutely no experience in video marketing whatsoever. You need to learn more about it either way. Keep reading to find out some great advice that you will take you a long way when it comes to video marketing. Don't fear video marketing. A simple camera and mount are all that is required to easily create a great video message online. You may want to give a demonstration of the way your products are made or simply speak with viewers. One good way to make a marketing video that gets attention is to show people how your product or service works. You can have a video along with the frequently asked questions section of your website. This may just help you get less people asking questions so you have more time to work on other things. After you have shot your video, include the URL at the end of your video. This will allow others to visit your website for more information about your products. This can easily be accomplished using standard video editing software. Most of these can be found online for free or a nominal cost. Try submitting your videos to various video websites. YouTube is very popular and should be used, but don't forget there are several video hosting sites out there. Sites like Meta Cafe, Vimeo, and Daily Motion can offer some variety to your campaign. You can add videos to your own website, but don't go overboard since it can affect your page loading time. When writing a description of your video include your web address at the beginning of the description using proper HTML. This will allow viewer to click the link and be immediately directed to your website. You should also include a description using your primary and alternate keywords for better page ranks. An effective method in http://onlinebz.com/ producing your content is by working with other people. Don't limit your search for teammates to coworkers. You may find that there are plenty of friends, family members or peers who are willing to contribute. List the people who helped you in the credits of your videos, and let them know you appreciate their help. Think about creating a viral video. Viral videos are videos that are shared on social media websites and explode in popularity. Be careful, though. Some people on the Internet can see right through a viral video attempt, and it can end up as a failure. Be creative and make a video that people will actually want to watch. Humor is always a plus. Communicate regularly with others in your niche. Not only is this a good way to share advice and ideas, but you can also share marketing. Many bloggers or webmasters often allow the posting of contributions by site visitors. When you can get your message out to a larger customer base within your niche, you will enjoy more success. Whenever anyone asks a question in the comments on your videos, consider if you can answer them in another video. If you think about it, you can come up with a humorous answer which provides
2. 2. them with the information they seek along with a fun video if others would like to watch, all the better! Product reviews help visitors learn about different products. This type of video is the least used video marketing tool. Do not only concentrate on your products, but also include reviews about video production products that complement your products. For example, if your business specializes in shampoo, do several product reviews on hair styling products. Your audience wants you to be honest. If you plan to produce a video, create one on something in which you have a strong belief or interest. If you present a natural, authentic demeanor, folks will like the video that much more and are sure to return later for more. Include as many details as possible in your script for your video. In addition to the dialog, write out cues for things like when to zoom in and zoom out, when to focus on the product rather than on the speaker, etc. Having this all written down will save you time in figuring that out on-the-fly when the camera is rolling. If you are planning to use videos to market your business you want to be sure that you use a high quality camera. Thanks to advances in technology people expect to see videos in high definition. If you do not own a high definition camera you should rent or buy one for filming your videos. After you make your video, play it in front of a test audience to get some helpful feedback. The audience can be your friends or family whose opinions you trust. Sometimes it is not easy to see things from a consumer's perspective. Feedback from a test audience can help you refine the delivery of your message to make it more clear. An excellent concept for video marketing is using a video contest as a way to generate interest. Have your viewers submit their own videos as part of your contest. They will be the ones who are creating new and useful content for your marketing and they will drive new traffic to your site by sharing their videos. When it comes to video marketing, transparency and authenticity are you two best friends. No one is interested in a video where people are just reading off scripts. Try and give your videos a natural voice so that your audience can see how sincere you are about whatever it is you're promoting. Make the title of your videos count. Similar to your blog posting headlines, your video titles can pull in some vital traffic. There are a couple of reasons for this. A quality video title is important for both grabbing the viewer's attention and using proper keywords to boost search engine rankings. Add some humor to your videos. Using humor is a fantastic way to engage an audience. When they laugh and feel happy because of your videos, they will associate that feeling with your company. This is a win-win situation. Just make sure not to lose your message in the comedy. As was previously talked about in the opening paragraph, video marketing is an absolutely fantastic way to increase both sales and profits. As a business owner, you are making a mistake if you neglect
3. 3. to utilize this proven to be effective marketing technique. By applying everything you've learned from this article you can make big-time money!