MAKE REAL ESTATE AGENTS YOUR NUMBER ONE REFERRAL SOURCE

Wednesday, Jan. 25, 2:00 - 4:00 pm

Business Management Track

Do you want to know the secret to increasing sales and making more money? In this session you will learn unique marketing techniques to sell your home inspection business without using gimmicks, gadgets or tricks. Learn how to grow your referral network by positioning yourself as the leading expert in your industry – not by becoming a pushy salesman. We will walk you through the fundamentals of education-based marketing and how to apply it to your home inspection business model.

Michael Chevalier is Founder and CEO of Preferred Systems, Inc., which he started in 1996 to fill the continuing education needs of licensed professionals in the Erie, PA, area. Since then, Preferred Systems, Inc. has become accredited by 42 national licensing boards and associations in law, insurance, finance, workers’ compensation, real estate, human resources, safety, behavioral health, pathological gambling, counseling treatment, healthcare and education. Mike takes the lead on most projects and represents the company in Erie, the Mid- Atlantic region and at conferences across the country.