Make More Sales, Help More Pets and Make More Money!

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TABLE OF CONTENT:

How much can you earn by selling the PP Disc?.............. 3 Resources for your Customers ......................................... 4 Ways to sell ...................................................................... 5 Where to promote ........................................................... 9 Proper use of your affiliate pages .................................. 13 Banners and images ....................................................... 14 Email and social media text samples .............................. 22

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How much can you earn by selling the PP Disc?

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Earn $2,000 - $2,500 pure profit a day! That’s approximately 100 PP Disc sold. Is this achievable? It surely is, based on the fact that there are over 500 million pet owners around the world who spend over 150 billion dollars on flea and tick products every year. Our Members have proven that in addition to earning other types of profits by growing a network of distributors, selling our product is, indeed, very profitable. You can actually earn unlimited profits by selling the Pet Protector Disc (or up to the maximum regulated by your membership package). We will do our best in this Handbook to show you the best practices and supply you with all the material you need in order to make as many sales as possible. How much you will earn depends on many factors, such as: the percentage of your sales profit based on your registration package (20%, 30% or 40%), the amount of time you put in and how you go about selling. If you decide to focus on selling the Pet Protector Disc, then we strongly recommend you first make sure that you earn maximum profits in the minimum amount of time and with minimum invested effort. Let us give you a few examples: If you were to sell 100 Pet Protector Discs a day, this is how much you would earn: - As a Senior Representative: $1,198 a day ($2,000 a month – maximum monthly Commission) - As a Manager: $1,797 a day ($5,000 a month – maximum monthly Commission) - As a Senior Manager: $2,396 a day ($71,880 a month – unlimited monthly Commission)

You can always log in to your Back Office and check out various upgrading offers and benefits we have provided for you.

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Resources for your Customers

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Once you start promoting the Pet Protector Disc, you will find that some of your potential Customers may have a lot of questions. This is expected, since you are suggesting that they change the way they have been treating their pets against external parasites and naturally, they want to gather as much information as possible before making a decision to buy a new product. You don’t have to know everything by heart, on the contrary, we recommend you always use our resources in order to prevent the possibility of giving a wrong answer. And, it’s a lot easier for you! Even though we made sure that your affiliate pages contain all the information about our product a Customer may need, it does happen that they don’t spend enough time on your website reading the available information before contacting you and asking for specific information. We recommend you read the content of your product-oriented lead-capture page in order to know what kind of information is provided there and refer your Customer back to this page where they themselves can find the answers they are looking for. Here are other locations with useful information about our product: What is Pet Protector https://www.petprotector.org/WhatIsPetProtector How to use Pet Protector https://www.petprotector.org/HowToUsePetProtector Preparation and application https://www.petprotector.org/PreparationAndApplication Official product testing https://www.petprotector.org/pdf/Flea_and_Tick_Tag_Official_Testing.pdf For any other information, please visit other pages available in the main menu at https://www.petprotector.org

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Ways to sell

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There are various ways to sell the Pet Protector Disc. Some of our members prefer to sell it online while others choose to do it offline. Either way, in order to make a considerable number of sales every day, it is necessary to create several sales funnels. In other words, you want to have more than one place out there, where your targeted market will be continuously attracted to and will find irresistible information and will end up visiting your affiliate website where they can place an order. Targeting Your Market Pet owners , of course, are our main targeted market. But the question is – should you sell locally or internationally, what gender and age should you target, should you focus on dog, cat or maybe horse owners? Here are the winning targeting indicators from our best practices: Countries: USA and Australia Gender: Women Age: 35-65 Pet: Dog Now, not every member should use these same indicators when promoting the PP Disc. If you live outside the US/Australia and you know that there is a rising number of pet owners in your country (meaning that pest products are in demand), then you should focus on your local market. Also, if you are a cat person, you should promote the PP Disc to cat rather than dog owners, since you are familiar with the topic (i.e. ‘you speak the same language’). If you are a horse owner, then definitely focus on promoting the PP Disc to horse owners – you are familiar with the topic and you’ll sell a lot more since one horse requires a minimum of 4 PP Discs.

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Ways to sell

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Offline and Online Sales

The official sales price you should sell the PP Disc to an end Customer is $73.40 USD. When you sell online, that’s the price your Customer pays (including international shipping).

Online sales means that your Customers place their orders through your PP affiliate website and offline sales means that you are meeting your Customers in person, physically handing them the product and charging them on the spot for the product(s). How Offline Sales Work? As a Member, you receive a discount each time you buy the Pet Protector Disc from your Back Office (20% - 40%). When you make a sale to an end Customer at full retail price of $73.40, you make a profit (the same profit amount as when you sell online). Where to Find Customers Offline? Dog, cat and horse owners are your main market. People who own more than one pet are even better to target. But, if you are looking for returning Customers (creating sales funnels), you should look for : dog walkers, groomers, dog hotels, pet transport-relocation companies, pet sitters, horse farms, kennels, etc. They already have a long list of contacts/customers that they can offer the PP Disc to. In order for them to find your offer profitable, you can offer them a discount on bulk purchases (split your profit with them), or if you are a Manager, Senior Manager or V.I.P. Gold Member, you can offer them a distributorship (to join your team) which would bring you multiple profits.

$73.40 Retail Price

We strongly recommend you to sell at this price and not lower , because practice has proven that Customers often think that the product is a knock-off (illegal copy) if it is priced lower than usual.

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Ways to sell

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Offline Sales

We have provided you with business card and a flyer template in your Back Office that you can print out and use when making contact. You can set up an appointment with your potential Customers and hold a presentation for them, showing them the information on our website, etc. You should also carry at least one PP Disc with you where ever you go and show it to your potential Customers. Naturally, the first question you will hear is – does it really work? No other answer will ease their mind as well as one that comes from your own personal experience. Tell them about your pet’s issues before using the PP Disc, why you have decided to switch to it and what benefits it has brought to your pet’s life.

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Ways to sell

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How Online Sales Work? Online sales are performed by sharing (promoting) your affiliate website (product-oriented home page or product-oriented lead-capture page). Once your potential Customer visits your affiliate page, they can see your contact information at the bottom and once they make a purchase, they are automatically linked to your PP ID number. This means that their payment is made directly to our Company, our Company takes care of the delivery, we are also responsible for an eventual refund, but since the purchase was completed on your affiliate website, you take all the credit (you make 20% - 40% sales profit depending on your membership package).

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Where to promote?

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Online marketing and advertising is a very broad concept. If you are an experienced online marketer, you know what we mean – there are hundreds of things you can do to promote a product or service and in order for your promotion to be successful, there are many elements that combined, need to be performed to a professional standard. If you are not very experienced in online marketing, then we recommend you do one thing at a time. Our best practices shows that the easiest and the most successful way is to start with Facebook Fan Page. Creating a Facebook Fan Page You can create a Fan Page related to Pet Protector , but you should make sure to avoid naming it such that is misleading to your fans, causing them to believe it is the Company’s official Page. Think about Natural Pet Products, Pest Control, Best Flea & Tick Control, etc. Naming your Page as we suggested will also help you attract more fans, because they may not have heard about Pet Protector, but natural pet products is what they are generally interested in. As a page type, choose Brand or Product. From the list of categories, choose Website. Once the Page is created, you’ll need to add a description. You can choose a paragraph from our website describing the Pet Protector Disc or you can compose your own description based on your personal experience with our product. Just make sure not to make any unrealistic claims – anything you say about our product must match the information on our website. Also, make sure that you state that your Page belongs to a Pet Protector Independent Distributor. Your contact information is also important. You want your fans to be able to contact you so make sure to enter as many contact details as possible.

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Where to promote?

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Best practices show that posting at least once a day is fundamental. 2-3 posts a day would be even better. But, if all of your posts are marketing-type, this will be a turn-off to your fans instead of attracting them. You can even schedule your posts, so there’s no need to stay on Facebook all day. It’s enough to visit your Fan Page a few times of day, publish a new post, answer questions if there are any and engage with your audience. What to Post? We have provided you with a variety of banners, images and text samples later in this Handbook that you can use in your posts. But, the more creative you are, the better. People love seeing images and stories from real life rather than photo shopped banners. Record a short video using your smart phone showing your pet wearing the PP Disc; record yourself attaching it to your pet’s collar and explaining how it works; take photos and videos of your customers praising the PP Disc, in other words, the more testimonials you have – more chances your fans will buy your product. In order to avoid overwhelming your audience with the same topic, feel free to post funny pets videos, holistic vet’s blog posts, reports on dangerous chemical pet products issued by state-run institutions, etc. Call to Action It is very important to finish each post with a call to action. If you posted your affiliate link with a few lines about the PP Disc, the call to action should be: ‘Visit the link below to learn more’, or ‘You can order this product by visiting the link below’. But, even when your post is not geared towards sales, you should include a call to action, because your fans can greatly contribute to your project: ‘If you agree, please like and share’, ‘ Feel free to comment, your opinions are much appreciated!’, ‘Please share this post on your wall, let’s make sure that as many pet owners as possible have access to this vital information!’, etc.

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Where to promote?

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Engaging with the audience Try putting yourself into your audience’s shoes. You saw something that sparked your interest, but if you weren't reminded of it, you have forgotten about it pretty fast, right? Or, imagine seeing an ad that you found mildly interesting but you didn’t give it much thought. Then you see the ad one more time, but again, you do nothing, maybe you were busy at the moment. But what if instead of you seeing that ad again, someone actually contacted you personally, asking you about how this product/service may help you solve a problem? This makes a huge difference. Engage with your audience as much as you can. Inspire them to be interactive, not just silent watchers. Tag their name in the comment section thanking them for liking /sharing your post, make sure to answer their questions as fast as possible, sending them a private message when appropriate, etc. Answering your audience’s questions Sometimes, when the question is short and straight forward, it’s best to give a short and clear answer. But most of the time, when someone asks a question that requires a longer explanation or can be easily answered by visiting a page on our website, do just that, give them the link to your affiliate home page, or lead-capture page (product-oriented). Explain which tab they should visit in order to find their answer. This is a great way to look professional without any fear of giving the wrong answer, plus you’ll drive a potential customer to your website – just a click away from the shop page. In case your fan has a question that looks negative, or contains some specific details that are related to them alone, or you need to mention their contact information in your answer, it’s best to message them privately.

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Where to promote?

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Images for your Facebook Page Cover

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Proper use of your affiliate pages

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A member’s affiliate page is a web page on the Company’s website that contains the member’s unique ID number and is affiliated with the member. This in practice means that when a member uses this page to attract visitors, everything those visitors do is recorded by the system and delivered to the member (just as if they are using their own personal web page). It is very important to properly use those pages, in order to avoid losing results. First of all, it is necessary to copy-paste the link for your affiliate page from your Back Office and not to retype it, because if you miss one single letter or symbol, the page may still open for your visitor but their actions will not be linked to your account. This type of error is irreversible (e.g. if the customer places an order through a link that does not match your exact link, they may become some other member’s customer and the profit from this sale would immediately be presented to this other member in which case this action cannot be reversed. Simply click the ‘Copy’ button next to the link in your Back Office and paste it wherever you planned. Your Lead/Customer is Yours Forever All of the members’ affiliate pages contain a sign-up form. This is a place where a website visitor is asked to leave their name and email address in order to receive more information, access the next page, etc. Before someone becomes your customer/member, they first become your leads (by filling out this form on your website). Your lead is your potential customer/member and once they sign-up on your website, they are yours forever. This means that they can visit any other member’s website in the future and continue their purchase – as long as they use the same email address they used when signing up on your website, their purchase will be assigned to you and you will make a profit.

https://www.petprotector.org/?ID=?????

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Banners and images

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Banners and images

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Banners and images

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Banners and images

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Banners and images

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Banners and images

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Banners and images

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Banners and images

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Email and social media text samples

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Email example Title: Important information for pet owners Body: Dear friend,

I know exactly what you are going through when you try to keep your pet flea and tick-free. No matter how much money you spend on popular flea and tick products, those nasty pests keep coming back, and your pet is never safe; very dangerous, even deadly diseases threaten your pet on a daily basis. What’s more, the popular products you’ve been treating your pet with contain extremely harmful insecticides, which cause your pet serious health problems and can potentially poison the rest of your family! The good news is that science has finally advanced to the point where you can protect your pet from fleas and ticks in the long run without poisoning them. I am inviting you to visit this website: (INSERT YOUR PRODUCT-ORIENTED LEAD-CAPTURE PAGE LINK) to learn more about a product which successfully repels fleas, ticks and mosquitoes for an incredible 4-year period and is 100% chemical-free! What’s more, compared to how much you would spend on toxic flea repellent products, the Pet Protector costs 20 times less! P.S. This product is already protecting over 44 million pets around the world with great success. If you want to preserve your pet’s health and extend their life-span, then take a look at the info I’ve provided for you and go ahead and order one. Our pets’ health is not something we can afford to gamble with. Sincerely, (Your name) e-mail: Phone:

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Email and social media text samples

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Social media text samples 4-Year Protection against Fleas and Ticks - Only $73.40 (shipping included) Chemical Free, Safe to Use on Puppies and Kittens! (INSERT YOUR PRODUCT-ORIENTED LEAD-CAPTURE PAGE LINK HERE) ____________________________________________________________________________ WITH ONE PET PROTECTOR, YOUR PET IS SAFE FOR 4 YEARS! Compared with other anti-parasite products that have to be applied over and over every few months, Pet Protector is your pet's guardian for a 4-year period. Click Here to Learn More >> (INSERT YOUR PRODUCT-ORIENTED LEAD-CAPTURE PAGE LINK HERE) _____________________________________________________________________________ There is nothing more important than preserving the health of the entire family, and that includes our four-legged babies too! Get the best protection available for your pet, order the Pet Protector Disc today and say goodbye to unwanted pests forever, without the use of chemical products! Click Here to Learn More >> (INSERT YOUR PRODUCT-ORIENTED LEAD-CAPTURE PAGE LINK HERE) ______________________________________________________________________________ The Amazing Pet Protector Disc: - Repels fleas, ticks, mosquitoes and all other external parasites including Australian paralysis tick - Chemical-free, 100% safe for animals and humans - Lasts up to 4 years - Costs 20 times less than other anti-parasite products Don't wait! Order the Pet Protector Disc for your pets TODAY! Visit us at (INSERT YOUR PRODUCT-ORIENTED LEAD-CAPTURE PAGE LINK HERE)