make money with free series 40 apps – with twist mobile
DESCRIPTION
This presentation begins with an overview of the latest Nokia Store statistics, before providing an introduction to in-app purchasing and in-app advertising. Then it provides some insight into how in-app advertising has helped Twist Mobile monetise the 16 million downloads it has achieved in just eight months.TRANSCRIPT
Make money with free Series 40 apps
Wai Seto ( [email protected] ) Virat Khutal ( [email protected] ) Oct 2012
1. The opportunity 2. How to do it: In-app purchasing 3. How to do it: In-app advertising 4. Case study: Twist Mobile
Content
© Nokia 2012
Nokia Store
© Nokia 2011
To date, Nokia Store has driven
more than 6 billion cumulative downloads
150 million registered Nokia Store customers
17 million downloads per
day, with 50%+ coming from Series 40 devices
© Nokia 2012
145 Operators, 52 markets with
operator billing
Nokia Store
© Nokia 2012
Downloads vs. revenue from paid apps
Driving revenue from free downloads will be essential
© Nokia 2012
New ways to increase app revenues
In-app purchasing Integrate payment events for try-then-buy up-sell, subscription business models, digital goods, and donations.
In-app advertising Monetize apps with ads. Use your favourite ad solution to reach the desired results
© Nokia 2012
In-app purchase
Available on many Nokia Asha range phones, most future Series 40 phones.
• Easy way to sell digital content from within your app - virtual goods, subscriptions, add-ons, new levels
• Convert free applications to paid ones by embedding try and buy
© Nokia 2012
In-app purchasing landing page http://www.developer.nokia.com/Distribute/In-app_purchasing/
© Nokia 2012
Java Developer’s Library (link)
In-app purchase Quick Start Guide for Java (link)
In-app purchase
Devices that have Java API for in-app purchase (link)
© Nokia 2012
© Nokia 2012
http://www.developer.nokia.com/gen/videos_all.xhtml?id=41714b3f-3871-43dc-ab82-ae8d03729a9c/Series_40_Training_Purchase or http://youtu.be/E_lkrVxrXro
In-app advertising
“Top publisher are generating 30k€-50k€ a month in Nokia Store with inneractive in-app advertising solution” --Roy Timor Rousso, VP Marketing, inneractive
0
5
10
2010 2015
€2
€8.5
Juniper Research
Monetize your app through ads – several solution providers available
© Nokia 2012
How does in-app advertising work The business model from developers’ perspective:
Ad exchange (ad mediator) Publisher (app developer)
Consumer
Get SDK and integrate it into your app
Publish your app (and promote it)
Get paid according to impressions and clicks
inneractive has capabilities for Java ME, Series 40 web apps, Qt, and QML, while vserv is able to partner with you for Java ME apps.
© Nokia 2012
Vserv inneractive
http://www.developer.nokia.com/Distribute/In-app_advertising/ In-app advertising landing page
© Nokia 2012
© Nokia 2012
http://www.developer.nokia.com/gen/videos_all.xhtml?id=be28d77e-8666-48e3-9876-0d5ce6f6751b/Series_40_Training_Advertising or http://youtu.be/TyHC4JPjD9E
http://www.developer.nokia.com/Resources/Library/Series_40_web_apps_library/#!technical-library/adding-in-app-advertising.html
Why Series 40 MAKES Sense? Twist Mobile
World view Population: 7035 Million Connected mobiles: 7012 Million 60% of population in the 12-24 years age group Population in this age group: 4221 Million people Mobile penetration worldwide for this age group: 1567 Million connections
http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use
Mobile Internet Penetration 32% Internet penetration worldwide.
18% Internet penetration by non-smart phone
897.6 Million Users access internet from the 12-24 age group.
http://www.internetworldstats.com/top20.htm
Anything triggered in you?
Example India Total User base: 950 Million Mobile Phones Mobile Internet Penetration: 120 Million Users Total Penetration: 12.6% Second Quarter 2012: 90% Phone purchased were below 100 US$ 7.5% Phone purchase were below 200 US$ 2.5% Above 200 US$
Growth in India
Year Mobile Users (Millions)
Mobile Internet (Millions)
Active Mobile Internet Users
(Millions)
2012 950 120 20
2016 1200 350 80
Power of 350 Million They will demand content from us Content based on: 1. Culture/Language 2. Curiosity 3. Local Knowledge 4. Games/Entertainment 5. Etc
Some shocking Figures? India total Internet user: 120 Million (12.6% of mobile subscriber)
120 Million
80 Million
Thailand+Vietnam+Philippines: 80 Million (20% of mobile subscriber)
How to monetize millions of young consumers? In-app advertising
Solution
Twist Mobile success with Series 40 Total Downloads: 90 Millions Series 40 Downloads: 60% Revenue per day: 2000 US$
