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Page 1: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next
Page 2: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

Major Presentation Points

• World textile fiber market growing (population & economic growth)• Cotton had significant headwinds over past decade• Next 10 years should be better for cotton• Sustainability will continue to become more important—could be

advantage for cotton• Alternative crops (corn & soybeans) not likely to take acres from cotton• U.S. cotton acreage (except 2020) is likely to remain near current levels• Large crops will put significant downward pressure on cottonseed prices• Cottonseed research & promotion along with ULGCS critical to enhance

seed value for growers

Page 3: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

U.S. Upland Cotton Acres

14.95

10.54

9.30 9.01

10.77

14.43

12.08

10.2110.85

8.42

9.88

12.36

13.8513.45

0

2

4

6

8

10

12

14

16

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Mill

ion

s

Page 4: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

World Production & Use of Cotton

80

85

90

95

100

105

110

115

120

125

130

Mill

ion

48

0 L

b. B

ales

Production UseSource: USDA

Page 5: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

World Per Capita Cotton Demand

5.0

5.5

6.0

6.5

7.0

7.5

8.0

8.5

9.0

Pou

nd

s p

er c

apit

a

Source: USDA

0.2% Growth per Year

Page 6: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

Cotton’s Share of Market – Major Apparel Categories

45%

50%

55%

60%

65%

70%

Source: Cotton Incorporated’s Retail MonitorTM

Percent, Seasonally Adjusted

Page 7: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

Cotton’s Recent Headwinds

• Financial Crisis• Price Spike & Price Volatility• Cheap Synthetic Fiber Prices• Denim Market Weakness• Fabric Weight Reductions• Athletic Apparel Emergence• Polyester Fashion Trend• Sustainability Concerns

Page 8: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

KEY FACTORS FOR COTTON TO IMPROVE COMPETITIVENESS

Maintain Positive Brand, Retailer &

Consumer Perceptions

Improved Sustainability &

Sustainability Communications

Ability to Supply the Market in Volume &

Quality

Continued Fiber, Fabric & Product

Innovations

Page 9: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

PERFORMANCE FEATURESConsumers want their clothing to do more, so they can do less

EasyCare

82%

StainResistance

77%

TemperatureControl

78%

MoistureManagement

75%WrinkleResistance

76%

FadeResistance

80%

Percent saying the following features are appealing:

Source: CCI & Cotton Incorporated’s 2018 Global Lifestyle Monitor

Page 10: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

2018 Cotton Incorporated Technologies

TOUGH COTTON™ Technology Moisture Management + Antimicrobial SWEAT-HIDING Technology

Page 11: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

2

94

189

239257

300

354 362

418432 437

461

495

540555

568

Cotton LEADS™ Partners—Still Expanding

Page 12: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

COTTON USA

U.S. Cotton Trust Protocol

Page 13: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

Creatures in the deepest trenches of the sea are eating plastic

In six of the ocean’s deepest crevasses, scientists found tiny shrimp-like creatures chomping on tiny bits of plastic.

By: Sarah Gibbens. Published February 28, 2019

Page 14: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

Synthetic Fibers & Plastics

Increasing Concerns

Page 15: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

MICROPLASTICS ISSUEMicroplastics pollution is widespread

Source: Adventurers and Scientists for Conservation Microplastic Study

Page 16: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

MICROPLASTICS RESEARCHNorth Carolina State University research on microfiber degradation

Aquatic Biodegradation – Results0

10

20

30

40

50

60

70

80

90

% B

IOD

EGR

AD

ATIO

N

0

Cotton76%

Polyester4%

DAYS

25020015010050

Page 17: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

Index of Textile Aquatic Microplastics(Assumes 5.5%/yr. degradation rate & 3%/yr. future world production of synthetic fibers)

Index: 2018 = 100

100

150

212

292

0

50

100

150

200

250

300

2018 2028 2038 2048

3x More Textile Microplastics Possible by 2048

Page 18: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

TOP ENVIRONMENTAL CONCERNSIssues vary across the globe

U.S. Rest of World• Water Quality (81%)

• Air Quality (77%)

• Depletion of Natural Resources (76%)

• Air Quality (89%)

• Water Quality (87%)

• Climate Change (86%)

Source: CCI & Cotton Incorporated’s 2017 Global Environment Survey

Page 19: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

CONSUMER AWARENESS AND CONCERNMicrofiber waste is a top concern for those aware of fiber production issues

25%

Average awareof issues

84%

Concerned with microfiber waste

Source: CCI & Cotton Incorporated’s 2017 Global Environment Survey

Page 20: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

SUSTAINABLE FABRICSCotton is considered most sustainable

Percent saying the following fibers are safe for the environment:

CottonNylonRayon Polyester

90% 53% 45% 46%

Source: CCI & Cotton Incorporated’s 2018 Global Lifestyle Monitor

Wool &Silk

86%

Page 21: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

FIBER LABEL CHECKING INCREASES IN THE U.S.

Source: Cotton Incorporated’s Lifestyle Monitor™ Survey

PERCENT ALWAYS/USUALLY CHECK FIBER CONTENT LABELS

56% of Boomers

check fiber labels

96 01 06 11 16 17

46% of Gen Xers

check fiber labels

96 01 06 11 16 17

38% of Millennials

check fiber labels

1795 00 05 10 15 18* 95 00 05 10 15 18 00 05 10 15 18

*Partial year data, through June 2018

Stable Increasing

Page 22: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

World Per Capita Cotton Demand

2.3

2.5

2.7

2.9

3.1

3.3

3.5

3.7

3.9

4.1

5.0

5.5

6.0

6.5

7.0

7.5

8.0

8.5

9.0

Kilo

gram

s p

er c

apit

a

Pou

nd

s p

er

cap

ita

Source: USDA for history. Cotton Incorporated World Fiber Demand & Supply Models for Projections

Page 23: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

World Cotton Demand

0102030405060708090

100110120130140150160

Mill

ion

48

0 L

b. B

ales

Source: USDA and Cotton Incorporated

Page 24: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

Cotton Area: Responsiveness to World Cotton Price

Highly Responsive

• U.S.A.• Australia• Brazil• Turkey

Moderately Responsive

• China• India• Rest of World

Least Responsive

• Pakistan• Uzbekistan

Page 25: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

U.S. Corn Price Received

0

1

2

3

4

5

6

7

8

Do

llars

pe

r B

ush

el

Actual Projected Linear (Actual)

Source: USDA & Cotton Incorporated

Page 26: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

U.S. Soybean Price Received

0

2

4

6

8

10

12

14

16

Do

llars

pe

r B

ush

el

Actual Projected Linear (Actual)

Source: USDA & Cotton Incorporated

Page 27: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

U.S. Upland Cotton Price Received

0

10

20

30

40

50

60

70

80

90

100

Cen

ts p

er

Pou

nd

Actual Projected Linear (Actual)

Source: USDA & Cotton Incorporated

Page 28: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

Cotton/Corn Price Ratio(Average Price Received Basis)

0

5

10

15

20

25

30

35

40

Rat

io

Actual Projected

Source: USDA & Cotton Incorporated

Page 29: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

Cotton/Corn Futures Price Ratio at Planting Timevs. Upland Cotton Acres

6

8

10

12

14

16

18

10

15

20

25

30

35

Mill

ion

Acr

es

Pri

ce R

atio

(C

ott

on

vs.

Co

rn)

Cotton Acres (right) Price Ratio (left)

Source: USDA, CME Group, NCC.

Page 30: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

U.S. Upland Cotton Acres

6

8

10

12

14

16

18

Mill

ion

Acr

es

Actual Projected Linear (Actual)

Source: USDA & Cotton Incorporated

Page 31: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

Total U.S. Cotton Production

0

5

10

15

20

25

Mill

ion

48

0 L

b. B

ales

Source: USDA & Cotton Incorporated

Page 32: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

U.S. Exportsvs. Non-U.S. Mill Demand

0

2

4

6

8

10

12

14

16

18

20

40

50

60

70

80

90

100

110

120

130

Mill

ion

Bal

es

Mill

ion

Bal

es

US Exports Foreign Mill UseSource: USDA

Page 33: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

Cottonseed Prices

0

50

100

150

200

250

300D

olla

rs p

er

Sho

rt T

on

U.S. Avg.

Source: USDA

Page 34: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

Cottonseed Prices vs. Soybean Price

$0

$2

$4

$6

$8

$10

$12

$14

$16

$0

$50

$100

$150

$200

$250

$300

$ p

er

Bu

she

l

$ p

er

Sho

rt T

on

Cotseed (Left) Soy (Right)

Page 35: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

Cottonseed Total Crush

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,0000

00

Sh

ort

To

ns

U.S. Avg.

Source: USDA

Page 36: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

Cottonseed Price vs. Milk Price

$5

$7

$9

$11

$13

$15

$17

$19

$21

$23

$0

$50

$100

$150

$200

$250

$300

$ p

er

Cw

t

$ p

er

Ton

Cotseed (Left) Milk (Right)

Source: USDA

Page 37: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

Cottonseed Total U.S. Production Less Crush

0

1,000

2,000

3,000

4,000

5,000

6,0000

00

To

ns

U.S. Avg.

Source: USDA

Page 38: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

Cottonseed Price vs. Cottonseed Production - Crush

0

1

2

3

4

5

6$0

$50

$100

$150

$200

$250

$300

Mill

ion

Sh

ort

To

ns

(In

vert

ed

Sca

le)

$ p

er

Sho

rt T

on

Cotseed Price CS Prod.

Source: USDA

Page 39: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

WHOLESEED MARKETING

Page 40: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

COTTONSEED OIL MARKETING

Page 41: Major Presentation Points · Major Presentation Points •World textile fiber market growing (population & economic growth) •Cotton had significant headwinds over past decade •Next

World Per Capita Total Fiber Demand

2

4

6

8

10

12

14

5

10

15

20

25

30

35

Kilo

gram

s p

er

cap

ita

Pou

nd

s p

er

cap

ita

Source: USDA, Fiber Organon, PCI Fibers

1.9% Growth per Year