major county sheriffs of america 2017 strategic plan ......mcsa commitments: 38-39: table of...

Major County Sheriffs of America

2017 Strategic Plan

Subcommittee Report

PresidentSheriff-Coroner Sandra Hutchens Orange County Sheriff ’s Office550 N. Flower StreetSanta Ana, CA 92703(714) [email protected]

Vice President Sheriff Grady JuddPolk County Sheriff ’s Office1891 Jim Keene Blvd.Winter Haven, FL 33880(863) [email protected]

Vice President – Government Affairs Sheriff Michael J. Bouchard Oakland County Sheriff ’s Office1200 North Telegraph – Building 38 East Pontiac, MI 48341(248) [email protected]

Vice President – Homeland Security Sheriff Richard StanekHennepin County Sheriff’s Office350 S 5th St Room 6 Courthouse Minneapolis, MN 55415-1316(612) [email protected]

TreasurerSheriff John Aubrey Jefferson County Sheriff’s Office 531 Court Place, Suite 604 Louisville, KY 40202 (502)[email protected]

SecretarySheriff Dave MahoneyDane County Sheriff’s Office115 W. Doty Street.Madison, WI 53703-3276(608) [email protected]

Past PresidentSheriff-Coroner Donny Youngblood Kern County Sheriff’s Office1350 Norris RdBakersfield, CA 93308(661) [email protected]

3

4-7

8-9

10-12

13-18

20-28

30-37

Who We Are

Mission, Vision, Guiding Principles

Strategic Plan Subcommittee

2014-18 Strategic Plan

Strategic Plan Survey


MCSA Commitments 38-39

Table of Contents

4

Who We AreThe Major County Sheriffs of America (MCSA) is a professional law enforcement association of elected sheriffs representing counties or parishes with 500,000 population or more and performs at least three of the following functions:

1. A full-service law enforcement agency:2. Court services;3. Detention function;4. Prisoner transport.

Dedicated to preserving the highest integrity in law enforcement and corrections, MCSA works to promote effective best practices and identify the unique challenges facing elected sheriffs across the nation.

5

Governance Structure

A seven member Executive Board has an overall responsibility for MCSA to include the appointment and oversight of the Executive Director. The Board has created a structure that will include the hiring of an Executive Assistant to the Executive Director; both are contracted employees. MCSA is supported by a contracted attorney, as well as, Brooks Bawden, LLC who is under contract to provide legislative and policy support in Washington, D.C.

2015 Summer Conference, Baltimore, MD

6

President: Sheriff-Coroner Sandra Hutchens, Orange County, CA [term expires 12/31/17]

Vice President: Sheriff Grady Judd, Polk County, FL [term expires 12/31/17]

Vice President of Government Affairs: Sheriff Mike Bouchard, Oakland County, MI [term expires 12/31/18]

Vice President of Homeland Security: Sheriff Rich Stanek, Hennepin County, MN [term expires 12/31/17]

Secretary: Sheriff Dave Mahoney, Dane County, WI [term expires 12/31/18]

Treasurer: Sheriff John Aubrey, Jefferson County, KY [term expires 12/31/17]

Immediate Past President: Sheriff-Coroner Donny Youngblood, Kern County, CA [term expires 12/31/17] *not pictured

Pictured from the left: Mike Bouchard, John Aubrey, Dave Mahoney, Sandra Hutchens, Grady Judd, Rich Stanek

Executive Board

7

The President, Vice President, and Immediate Past President each serve one two-year term. Upon completion of their term, the Vice President assumes the position of the President while the President assumes the position of the Immediate Past President.

The Board formally meets twice a year during annual National Sheriffs’ Association (NSA) conferences, monthly via conference call meetings, and other times as determined by the President in accordance with the Bylaws.

The following MCSA Committees/Groups have been established to achieve association goals and maintain effective communication to meet the needs of member agencies:

• Intel Commanders Group

• Strategic Plan Sub-Committee of the ExecutiveBoard (term expires at the approval of this report)

• Forensic Science Joint MCSA/MCCA Committee

• Use of Force Policy Joint MCSA/NSA Committee

Committees

8

Missionstatement

America’s largest sheriffs’ offices united to ensure public safety in the communities we are elected to serve.

Leading the way for a safer America.

Vision statement

9

guiding principles

The Major County Sheriffs of America is a united and powerful voice of community leaders on issues of public concern through:

Sense of Urgency: Serving with speed and accuracy for maximum positive outcomes because America’s safety is always at stake.

Communication: Delivering real time, relevant communications with stakeholders using all state of the art systems.

Education: Develop and promote innovative law enforcement and detention training.

Advocacy: Educate and foster relationships with legislators, government agencies, and stakeholders while proactively identifying relevant issues.

Research: Establish standards and processes based upon science, technology, and time proven best practices with public and private partnerships.

Guidingprinciples

10

Strategic Plan“Always have a plan, and believe in it. Nothing happens by accident.”

- Chuck Knox

In 2017, a Strategic Plan Sub-Committee was formed by President Sandra Hutchens to evaluate the 2014-2018 MCSA Strategic Plan and facilitate completing unmet goals and objectives. The sub-committee was tasked with conducting a survey of the membership to obtain data and guidance in creating a new Strategic Plan to coincide with the incoming President’s term. The data gained was used to guide the creation of the proposed 2018-2019 Strategic Plan.

Joint MCSA and MCCA meeting at the 2017 Winter Conference in Washington, D.C.

11

President Donald Trump speaking at the 2017 joint MCSA/MCCA Winter Conference in Washington, D.C.

12

Strategic Plan Subcommittee

The Strategic Plan Subcommittee, appointed by Sheriff Sandra Hutchens, is comprised of:

Grady Judd, Polk County, FLChairman

Leon LottRichland County, SC

Mark CurranLake County, IL

Manuel Gonzales Bernalillo County, NM

Tim Dunning Douglas County, NE

Kevin McMahill LV Metro – Clark County, NV

Patrick Firman, Denver Sheriff Department, CO

Chris Nocco Pasco County, FL

Steve Freitas Sonoma County, CA

Clifford Pinkney Cuyahoga County, OH

Bill Gore San Diego County, CA

Mike Scott Lee County, FL

Bob GualtieriPinellas County, FL

David Walcher Arapahoe County, CO

Wayne IveyBrevard County, FL

Jim Winder Salt Lake County, UT

The Subcommittee conducted their initial meeting at the 2017 Winter Conference, where they evaluated the 2014-18 Strategic Plan and developed the now adopted Mission, Vision, and Guiding Principles of the Association. The subcommittee continued to meet via conference calls and emails to complete the action items of the current Strategic Plan and craft the language for the 2018-19 Strategic Plan. Included in this report is the status of the 2014-18 Strategic Plan, the member survey results that guided the creation of the 2018-19 Strategic Plan, and the proposed 2018-19 Strategic Plan.

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Grady Judd, Polk County, FLChairman

Leon Lott Richland County, SC

Mark Curran Lake County, IL

Manuel Gonzales Bernalillo County, NM

Tim Dunning Douglas County, NE

Kevin McMahill LV Metro – Clark County, NV

Patrick Firman, Denver Sheriff Department, CO

Chris Nocco Pasco County, FL

Steve Freitas Sonoma County, CA

Clifford Pinkney Cuyahoga County, OH

Bill Gore San Diego County, CA

Mike Scott Lee County, FL

Bob Gualtieri Pinellas County, FL

David Walcher Arapahoe County, CO

Wayne Ivey Brevard County, FL

Jim Winder Salt Lake County, UT

2014 - 2018 Strategic Plan StatusGoal 1: Complete a review and adoption of the Mission, Vision and Guiding

Principles of the MCSA.Objective 1.1: Develop a concise statement of the MCSA Mission, Vision and Guiding Principles.

Measurable Due/Responsible StatusMeasurable 1.1.1: Review current documents that

generally describe the Mission of the MCSA and develop a draft Mission Statement by June 1, 2014 for review, edit and adoption by the Executive Board by June 19, 2014. MCSA Vice President Complete

Measurable 1.1.2: Review current documents that generally describe the Vision of the MCSA for 2017 and develop a draft statement by June 1, 2014 for review, edit and adoption by the Executive Board by June 19, 2014. MCSA Vice President Complete

Measurable 1.1.3: Develop final Vision Statement with the 2014-15 President to be presented to the Executive Board June 19, 2014 at the summer conference meeting. MCSA Vice President Complete

Measurable 1.1.4: Develop final Vision Statement with the 2016-2017 President and present to the Executive Board January 2016 at the winter conference meeting. MCSA Vice President Complete

Measurable 1.1.5: Conduct a facilitated discussion with the Executive Board to identify the Guiding Principles of the MCSA to be completed and approved at the conclusion of the summer conference 2014. MCSA Vice President Complete

14

2014 - 2018 Strategic Plan StatusGoal 2: Sustained members level of 90% of the member eligible population.Objective 2.1: Maintain a 90% membership enrollment of Sheriff’s Offices who are eligible for

regular membership. (objective is complete with 91 renewed/93 qualified = 98%Measurable Due/Responsible Status

Measurable 2.1.1: Develop a survey questionnaire similar to that used in the 2009 MCSA review to identify how to improve value and service to the members. Analyze responses and produce report.

9-1-14/ExecutiveDirector Complete

Goal 3: Increase continuous member participation (Sheriff or Undersheriff) of at least 40 member organizations (at conferences).

Objective 3.1: Have an average of 40 member organizations participate in MCSA annual conferences per year by the end of 2017.

Measurable Due/Responsible StatusMeasurable 3.1.1: Develop a survey questionnaire

similar to that used in the 2009 MCSA review to identify how to improve value and service to the members. Analyze responses and produce report.

3-24-17 complete3-31-17 complete4-21-17 complete6-16-17 (Final Report toE-Board)

Complete – see page 20-28

Measurable 3.1.2: Complete analysis of conference participation for the prior 3 years to identify patterns of non-participation.


Measurable 3.1.3: Based on the results of the analysis, develop an outreach program to personally contact individuals to further understand factors that influence participation.

2-19-14/ExecutiveDirector Retain Objective

Measurable 3.1.4(a): Ensure quality and timely communications with members – Constant Contact Newsletter.

11-30-17/New ExecutiveDirector Retain Objective

Measurable 3.1.4(b): Ensure quality and timely communications with members – members only website section.


Measurable 3.1.4(c): Ensure quality and timely communications with members – update email addresses formembers. Executive Director Retain Objective

Measurable 3.1.4(d): Update membership spreadsheet in real time. Executive Director Retain Objective

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2014 - 2018 Strategic Plan StatusGoal 4: Increase level of funding derived from sponsor organizations 25%

year-over-year (minimum based on 2013 base year funding).Objective 4.1: Increase the total amount of Corporate Partnership funding by 25% from year to

year beginning with the 2013 base year amount.Measurable Due/Responsible Status

Measurable 4.1.1: Develop and maintain a real time database of contact details for current and prospective Corporate Partners.

Monthly E-Board Meeting/Executive Director Retain Objective

Measurable 4.1.2: Post information concerning Corporate Partnership opportunities and create visibility for Corporate Partners.

Continual Each Conference; Website/Executive Director Complete

Measurable 4.1.3: Manage Corporate Partner marketing contract designed to incentivize acquiring and maintaining new Corporate Partnerships. Executive Director

Unfilled position (see 7.2.5) – Remove Objective

Measurable 4.1.4: Personally contact the primary POC for each enrolled Corporate Partner to assess the alignment of their expectations with those of the MCSA. Executive Director Retain Objective

Measurable 4.1.5: Provide Executive Board with reports regarding Corporate Partners enrolled and those engaged in a discussion concerning potential enrollment.

Monthly Meeting/Executive Director Retain Objective

16

2014 - 2018 Strategic Plan Status

Goal 5: Maintain and grow contacts within individual sheriff’s offices through personal outreach.

Objective 5.1: Gather appropriate contact information of all members to improve communications among members.

Measurable Due/Responsible StatusMeasurable 5.1.1: Develop a list of members who have

not attended either MCSA meeting in 2017.


Measurable 5.1.2: Develop a contact form to identify the skills, expertise and interests of the member contacted.


Measurable 5.1.3: Create a database to document the contacts and information obtained from the contacts. Executive Director Complete

Objective 5.2: Contact all members, either in person or by telephone over thecourse of the year.Measurable Due/Responsible Status

Measurable 5.2.1: Personal on-going communication with all members in person, through email, phone, and website.


Measurable 5.2.2: Contact eligible Sheriffs who are not current members to determine why they are not enrolled in the MCSA. Enroll or document why they choose not to become members. Report to Executive Board.


Measurable 5.2.3: Identify opportunities to meet personally with groups of members to discuss the Mission, Vision and opportunities associated with membership participation. Executive Director Complete

17

2014 - 2018 Strategic Plan Status

Goal 6: Increase participation in key Congressional Committees and agency workgroups.

Objective 6.1: Ensure the MCSA is effectively represented on key committees and groups that impact the membership of the Association.

Measurable Due/Responsible StatusMeasurable 6.1.1: Create a list of current

committees and workgroups thathave MCSA representation.

On-Going/VP Government Affairs and Executive Director

On Going– Retain Objective

Measurable 6.1.2: Continually identify and evaluate important committees and groups that may or may not have MCSA representation.

On Going/VP Government Affairs

On Going – Retain Objective

Measurable 6.1.3: Identify the process to achieve MCSAinvolvement and invite the appropriate member representative. VP Government Affairs

Complete (see Measurable 3.1.1)

Measurable 6.1.4: Identify emerging initiatives that directly impact the mission, goals and objectives of the MCSA and thereafter develop a strategy for direct or indirect representation.

On Going/VP Government Affairs

On Going – Retain Objective

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2014 - 2018 Strategic Plan StatusGoal 7: Develop a continuity succession plan. Objective 7.1: Create systems and processes to provide continuity of operations during periods of

leadership transition.Measurable Due/Responsible Status

Measurable 7.1.1: Develop additional ways to increase the number of members involved in the operations of the MCSA.


Measurable 7.1.2: Assign Committee to develop policiesto guide decision making foroperational activities. TBD 2018/ President Retain Objective

Measurable 7.1.3: Develop policies to guide decisionmaking for operational activities.

TBD 2018/Policy Committee/Executive Director Retain Objective

Measurable 7.1.4: Produce and execute a strategic plan to achieve desired objectives. 6-21-17/SP Sub-

CommitteeExecute – EDresponsibility

Complete upon approval of E-Board (Retain the executed portion of the objective)

Objective 7.2: Add full-time MCSA staff.Measurable 7.2.1: Recruit and evaluate potential MCSA

Executive Director candidates. 5-1-17/Executive Board CompleteMeasurable 7.2.2: Hire a full-time paid Executive

Director. 6-30-17/Executive Board CompleteMeasurable 7.2.3: Assess the benefit of engaging a paid

Administrative Assistantto provide public relationstasks and support to the ExecutiveDirector. Executive Board Complete

Measurable 7.2.4: Recruit, evaluate, and hire a full-timepaid Administrative Assistant with the approval of the Executive Board.

10-31-17/ExecutiveDirector Retain Objective

Measurable 7.2.5: Recruit, evaluate, and contract a Corporate Development Manager with the approval of the Executive Board. TBD/Executive Board Remove Objective

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Joint MCSA and MCCA 2017 Winter Conference in Washington, D.C.

20

Member SurveyIn May 2017, a member survey was conducted. Of the 91 member Sheriff agencies, 33 completed the survey (36% of Association members). Here are the findings:

Q1 What do you see as the priorities for

MCSA over the next 2 years? (Please rank

in order of importance.)

Answered: 33 Skipped: 0

16.13%

5

22.58%

7

19.35%

6

9.68%

3

19.35%

6

3.23%

1

9.68%

3 31 4.58

27.27%

9

30.30%

10

18.18%

6

9.09%

3

12.12%

4

3.03%

1

0.00%

0 33 5.42

3.23%

1

9.68%

3

12.90%

4

25.81%

8

22.58%

7

16.13%

5

9.68%

3 31 3.58

3.13%

1

6.25%

2

6.25%

2

21.88%

7

18.75%

6

34.38%

11

9.38%

3 32 3.13

42.42%

14

21.21%

7

18.18%

6

6.06%

2

6.06%

2

0.00%

0

6.06%

2 33 5.64

3.23%

1

6.45%

2

9.68%

3

25.81%

8

12.90%

4

25.81%

8

16.13%

5 31 3.19

3.03%

1

3.03%

1

15.15%

5

3.03%

1

9.09%

3

18.18%

6

48.48%

16 33 2.39

Building

membership

Facilitating

member...

Corporate

partnership...

Enhancing

revenue

Actively

participatin...

Internal

systems and...

Compiling

member...

0 1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 Total Score

Building membership

Facilitating member participation

Corporate partnership development

Enhancing revenue

Actively participating in the federal legislative process

Internal systems and processes development

Compiling member Sheriffs’ Offices data to use for marketing

with corporate partners and multiagency resource needs

1 / 15

MCSA Interest Survey SurveyMonkey

21

The survey demonstrated the most important conference element for members is “Trending Issues and Topical Based Training.” As a result of this finding, the proposed 2018-19 Strategic Plan requires the creation of a Professional Development Committee to ensure conferences and other professional development opportunities meet the needs of Association members.

Q2 In regard to MCSA Conferences, which

is most important? (Please rank in order of

importance.)


27.27%

9

45.45%

15

18.18%

6

9.09%

3 33 2.91

45.45%

15

21.21%

7

18.18%

6

15.15%

5 33 2.97

12.12%

4

9.09%

3

36.36%

12

42.42%

14 33 1.91

15.15%

5

24.24%

8

27.27%

9

33.33%

11 33 2.21

Best practices

presentations

Trending

issues and...

Interaction

with federal...

Roundtable

Discussions:...

0 1 2 3 4 5 6 7 8 9 10

1 2 3 4 Total Score

Best practices presentations

Trending issues and topical based training

Interaction with federal government leaders and top administration

Roundtable Discussions: members sharing current issues and solutions

2 / 15


22

69.70% 23

30.30% 10

Q3 If called upon, would you be willing to

conduct a training presentation at an MCSA

conference?


Total 33

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Yes

No

3 / 15


Sheriff Sandra Hutchens, President, MCSA

23

Q4 What are your areas of expertise?


Corrections

Sentencing

Investigations

Utilizing...

“Going Dark”

2nd Amendment

Asset

Forfeiture

Military

Surplus...

Information

Sharing

Immigration

Mental Health

Human

Trafficking/...

Gangs

Homeland

Security

Border Security

Organized Crime

Officer Safety

& Wellness

K9s

Recruitment &

Hiring

Policing

Practices

4 / 15


24

42.42% 14

3.03% 1

12.12% 4

9.09% 3

24.24% 8

18.18% 6

12.12% 4

36.36% 12

24.24% 8

33.33% 11

18.18% 6

24.24% 8

33.33% 11

3.03% 1

9.09% 3

21.21% 7

12.12% 4

24.24% 8

36.36% 12

51.52% 17

6.06% 2

Community

Policing

Grants

Sovereign

Citizens

Cyber Security

Drugs

Other (please

specify)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Corrections

Sentencing

Investigations Utilizing Technology

“Going Dark”

2nd Amendment

Asset Forfeiture

Military Surplus Equipment Acquisition

Information Sharing

Immigration

Mental Health

Human Trafficking/Child Exploitation

Gangs

Homeland Security

Border Security

Organized Crime

Officer Safety & Wellness

K9s

Recruitment & Hiring

Policing Practices

Community Policing

Grants

5 / 15


25

3.03% 1

6.06% 2

30.30% 10

18.18% 6

T Total Respondents: 33

# Other (please specify) Date

1 Federal, State, Local liaison 5/17/2017 8:56 AM

2 Organizational Leadership 5/16/2017 10:54 AM

3 fairly well-versed in all 5/11/2017 9:41 PM

4 Legal 5/10/2017 8:48 AM

5 Officer Involved Shooting Investigations/UOF 5/9/2017 3:16 PM

6 Bomb Squad/SWAT/Marketing our agency 5/5/2017 4:28 PM

Sovereign Citizens

Cyber Security

Drugs

Other (please specify)

6 / 15


84.85% 28

15.15% 5

Q5 MCSA is regularly asked to participate in

Congressional hearings, federal agencies’

briefings and meetings in Washington DC.

Are you willing to participate by

representing the MCSA at these events?

(MCSA talking points are always provided)


Total 33

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

7 / 15


26

63.64% 21

18.18% 6

24.24% 8

54.55% 18

45.45% 15

39.39% 13

18.18% 6

Q6 Which federal legislative issues are you

most interested in:


Immigration

Cybercrimes

Technology

Criminal

Justice Reform

Homeland

Security

Mental Health

Grants

Information

Sharing

Human

Trafficking/...

Drug Policy

Community

Policing

Other (please

specify)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

An swer Choices Responses

Immigration

Cybercrimes

Technology

Criminal Justice Reform

Homeland Security

Mental Health

Grants

8 / 15


27

36.36% 12

21.21% 7

33.33% 11

45.45% 15

9.09% 3

Total Respondents: 33

# Other (please specify) Date

1 asset forfeiture 5/11/2017 9:41 PM

2 2nd Amendment issues 5/8/2017 12:01 PM

3 J 5/5/2017 7:38 AM

Information Sharing

Human Trafficking/Child Exploitation

Drug Policy

Community Policing

Other (please specify)

9 / 15


51.52% 17

24.24% 8

24.24% 8

Q7 Does your department currently

participate in the monthly MCSA legislative

conference call? (Review of current

legislative priorities)


Total 33

Yes

No

No, please add

me to the ca...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

No, please add me to the call list

10 / 15


28

42.42% 14

30.30% 10

27.27% 9

Q8 Does your agency participate in the Intel

Commanders Group?


Total 33

Yes

No

No, please

send me...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

No, please send me information on how to participate

11 / 15


The contact information of the Sheriffs who indicated interest in questions 7 and 8 has been provided to the Director of Government Affairs for follow-up.

29

Sheriff Mike Bouchard, Vice President of Government Affairs, MCSA

MCSA Support Staff, from the left: Julianne Ortman, Megan Noland, Alicia Manautou, Laura Cooper; 2017 Winter Conference, Washington, DC

30

From the left: Sheriff Al Cannon, Houston PD CID Snr. Ofc. Jimmy Taylor Bureau of Investigations SAC Rich Littlehale

31

2018-2019 Strategic PlanGOAL 1: Establish an effective operational structure.Objective 1.1: Establish a structured management system.

Measurable Responsible Due StatusMeasurable 1.1.1: Recruit, evaluate, and hire

a full-time paid Executive Assistant with the approval of the Executive Board.

Executive Director 1/1/18

Measurable 1.1.2: Research and obtain an MCSA office location in the Metro D.C. area with the approval ofthe Executive Board.


Objective 1.2: Create and implement a system of continuous planning and procedure development.Measurable Responsible Due Status

Measurable 1.2.1: Create a Procedures Development Committee (two-year term). President 1/2018

Measurable 1.2.2: Conduct Audit of MCSA financials and financial procedure system.

Finance Review Committee 1/15/18

Measurable 1.2.3: Create finance management procedures to present to the Executive Board for approval and implementation.

Finance Review Committee 4/1/18

Measurable 1.2.4: Develop a professional index system of procedures to ensure accountability and govern the MCSA.

Procedures Development Committee/Executive Director 6/2018

Measurable 1.2.5: Implement procedures to govern functional administration decisions of the MCSA.

Executive Board/Executive Director 6/2018

Measurable 1.2.6: Assign new Strategic Plan Development Committee chaired by the Vice President (1-year term). Vice President 1/2019

Measurable 1.2.7: Successfully execute 2018-19 Strategic Plan.

Executive Director/Executive Board 12/31/19

Measurable 1.2.8: Evaluate the 2018-2019 Strategic Plan and create the 2020-2021 Strategic Plan.

Strategic Plan Development Committee 6/2019

32

2018-2019 Strategic PlanGOAL 2: Increase continuous member participation.Objective 2.1:

Have an average of 40 member agencies participate in each MCSA annual conference by the end of 2019.Measurable Responsible Due Status

Measurable 2.1.1:

Conduct a membership audit. Report to Executive Board.

Executive Director 2/2018

Measurable 2.1.2:

Post conference information on website at least six months prior to scheduled conference dates. Executive Director

1/20188/20181/20198/2019

Measurable 2.1.3:

Based on the three year attendance analysis completed in 2017, develop a conference marketing campaign and send save the dates for the 2018 Summer Conference by February 26, 2018. Executive Director 2-26-18

Measurable 2.1.4:

Develop a plan to improve participation from lessons learned in 2018. Executive Director 11/1/18

Measurable 2.1.5:

Analyze conference participation for 2017 and 2018. Using the data and processes implemented, evaluate the effectiveness of the conference marketing campaign. Report to the Executive Board. Executive Director 2/2019

33


Objective 2.2:

Ensure quality and timely communications with members.Measurable Responsible Due Status

Measurable 2.2.1:

Publish and distribute a member directory by the end of January each year. Executive Director

1/31/181/31/19

Measurable 2.2.2:

Create a quarterly report documenting communication systems created and ensuing results. Distribute to the Executive Board. Executive Director

Quarterly beginning 3/31/18

Measurable 2.2.3

Develop procedures and execute a social media platform through, at a minimum, Facebook and Twitter. Gather data to create a baseline for potential improvements. Executive Director 2/1/2018

Measurable 2.2.4:

Update and facilitate the active use of the Members Only webpage with a “go live” date of June 2018. Executive Director 6/1/18

Measurable 2.2.5:

Update and increase website traffic by 10%. Executive Director 6/30/18

Measurable 2.2.6:

Create and implement a system of instant communication with Association members (via text, application, etc.). Executive Director 6/2018

Measurable 2.2.7:

Research the potential use of the MCSA Conference Application to incorporate instant communication with members. Report findings to the Executive Board. Executive Director 6/2018

34


Objective 2.3:

Maintain participation in key Congressional Committees and agency workgroups.Measurable Responsible Due Status

Measurable 2.3.1:

Create a list of MCSA participation in Congressional committees, federal agency workgroups, and stakeholder coalitions and publish in the members only section of the website.

VP Government Affairs/VP Homeland Security/Director of Government Affairs

6/2018Update as needed

Measurable 2.3.2:

Members are to brief the specific VP on committee and work group participation within 7 days following any meetings.

Member: report to VP Government Affairs/VP Homeland Security (cc: Director of Government Affairs)VP/Director of Government Affairs: report to Executive Board

Executive Board briefed during monthly Board call

35


GOAL 3: Creatively enhance the revenue and marketing of the MCSA.

Objective 3.1:

Increase the total amount of Corporate Partnership funding by 25% by 2019 beginning with the 2017 base year amount.Measurable Responsible Due Status

Measurable 3.1.1:

Develop and maintain a database of contact details for current and prospective Corporate Partners.


Measurable 3.1.2:

Create and execute a plan to enhance the Corporate Partner program. Report results to the Executive Board.


Measurable 3.1.3:

Host a Corporate Partners function at least once a year to reinforce relationships.

Executive Director

6/20186/2019

36

Objective 3.2:

Effectively market the MCSA and its Association Members.Measurable Responsible Due Status

Measurable 3.2.1:

Create and execute a Marketing Plan (to include branding campaign, media relations, internal and external marketing, Association collaboration, etc.). Present proposal to the Executive Board.


Measurable 3.2.2:

Leverage the MCSA social media platform to outreach to partners.


Measurable 3.2.3:

Obtain member demographics and business services data from member agencies (service population, agency size, number of sworn, jail population, fleet size, operating and capital purchasing power, etc.). Publish data to market business opportunities.

Executive Director 6/2018

Measurable 3.2.4:

Each month, feature a member Sheriff ’s bio on the website.

Executive Director

The first of each month (beginning 1/2019)

Measurable 3.2.5:

Generate an annual report containing results of the Marketing Plan to create a baseline for improvement.



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GOAL 4: Develop a robust training, education, and research system.

Objective 4.1: Develop a robust training and education system.Measurable Responsible Due Status

Measurable 4.1.1: Create a Professional Development Committee to design and develop a robust training, education and leadership development function (two-year term). President 2/2018

Measurable 4.1.2: Develop partnerships for professional development in the Law Enforcement and Corrections industry.

Professional Development Committee/ Executive Director 6/2018

Measurable 4.1.3: Create annual conference programming that will meet qualifications of continuing education credits for Association members.

Professional Development Committee/Executive Director 2/2019

Objective 4.2: Develop research partnerships and standards.Measurable Responsible Due Status

Measurable 4.2.1: Partner with a nationally recognized law enforcement and corrections research group to create and establish professional standards for the industry…OR


Measurable 4.2.2: Develop a nationally recognized research and development team to create and establish professional standards for the law enforcement and corrections industry.


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MCSA Association Commitments

Sheriff Rich Stanek - Democratic Steering Committee NPW, 2017

There are several MCSA objectives which are on-going and without the ability to measure. While these commitments will never obtain a final completed status, they are nonetheless vital to the operation of the Association. As the MCSA continuously improves, more commitments will be identified and included in subsequent annual reports.

As an Association, we affirm the following commitments: Government Affairs

• Continued participation in key Congressional committees, federal workgroups, and law enforcement and corrections stakeholder coalitions.

• Continually identify and evaluate important committees and groups that may or may not have MCSA representation.

• Identify emerging initiatives that directly or indirectly affect the mission, goals and objectives of the MCSA.

• Encourage member participation in legislative update conference calls.

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Department of Homeland Security Press Conference, Feburary 2017.

Sheriff Dave Mahoney shakes hands with Former Attorney General Loretta Lynch.

major county sheriffs of america 2017 strategic plan ......mcsa commitments: 38-39: table of...

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