majestic media: social media case studies - 0112
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Building for Agencies and Generating ROI for their brands - Take a peek at some of our more celebrated campaigns.TRANSCRIPT
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Majestic Media Ltd. Majestic Media
Social Technology and App Development Expertise since 2007
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Keeping Up With Trends
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• We keep up with the latest trends • We subscribe to the latest tech blogs & news keeping you
informed on what will work for your brand • Our developers and staff spend at least 15% of their time doing
research and development
About Us
Source: Add This Blog (http://www.addthis.com/blog/page/4/)
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Successful Integrations
Source: Add This Blog (http://www.addthis.com/blog/page/4/)
KIA Motors – Rio Roadtrip
Mac’s Convenience – Stick it Out There
HomeSense Canada – Design Your Digs
Kraft Crystal Light – Digital Sampling
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Grow the Facebook fan base to 20,000 while promoting the new fuel efficient Kia Rio.
Users were asked to drop a pin anywhere on a map to predict how far the couple can go on a single tank of gas for a chance to win a new car.
Kia Motors
Kia Rio Roadtrip
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Kia Motors
Our Execution: Facebook App, Strategy, Design & Development
• Anti-cheat mechanism
• Secure Contest Management System
• Advanced mapping tool where users can drop a pin to a specific location
• Reverse geo-lookups using Google Maps to find nearest pins
• Backend coding to enable administrators to select a winner that is closest to the actual location where the car ran out of gas
• Cross checked entries against 9,000 users that have tried to previously cheat contests (blacklisted cheaters that are banned from promotions)
• Content Management System (CMS) allowing for secure login, downloading entries, analytics, selecting secondary or grand prize winners
• Rapid Development (2 weeks)
• Bilingual implementation (FRE/ENG)
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Kia Motors
Our Execution: Facebook App, Strategy, Design & Development
Integrated Analytics
• Number of Facebook posts related to Kia Motors
• Number of Tweets
• Conversions & click-throughs of wall posts, status updates, tweets to active users that engaged with the app
• Engagement/Share Rate
• CPF: Cost Per Fan (Maintenance)
• CPA: Cost Per Fan Acquisition
• Media Referrals (Earned, Paid, Generated)
• Community Growth
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Kia Motors
Our Execution: Facebook App, Strategy, Design & Development
• Exceeded 20,000 Facebook Fan Goal in less than 3 ½ weeks (28,500+)
• Revitalized Fan Base (“Talking About” indicator grew 300%)
• Contributed to year over year sales lift of 36.7% (developed 3 separate digital campaigns in 2011)
• Cross-channel media integration: YouTube, Twitter, Facebook
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Protecting Your Brand’s Integrity
Proprietary Anti-Cheat Algorithm
• Developed an algorithm that can detect cheaters (suspicious entries) Benefit to the brand = genuine contest participants will win prizes and minimal negative banter about contest legitimacy • Created a database of over 5,000 users that have tried to previously cheat contests (blacklisted cheaters that are banned from promotions) • Integrated with our Contest Management System so our clients can quickly and easily see the campaign totals • Algorithm is customized for each brand promotion • CMS also allows for secure login, download entries, moderation, analytics, selecting weekly or grand prize winners and much more…
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Mac’s Convenience Store
Froster “Stick it out There”
Create an online environment to engage consumers to purchase more Froster product
Re-brand the Froster line of slushee drink
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Mac’s Convenience Store
Our Execution: Microsite, Facebook, Email, Mobile, Video, Print, In-Store
• Mirrored Microsite and Facebook Application
• Highly Interactive with User-Generated Content uploads
• A first of it’s kind campaign in Canada; “Stick it Out There” campaign prompted users to upload a picture of their coloured tongue after drinking a Froster
• Managed and Delivered full Creative, Design & Development
• All content uploaded to microsite was mirrored on the Facebook application (and vice versa)
• Centralized database that takes all the content and mirrors on the Facebook application and microsite
• Re-branded creative: microsite, Facebook apps, in-store creative, wallpapers and 10 juicy flavours
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Mac’s Convenience Store
Our Execution: Microsite, Facebook, Email, Mobile, Video, Print, In-Store
• Re-branded Froster brand entirely (based on Campaign Creative)
• Grew Facebook fan base from 0 – 22,000 in under 8 weeks
• 16.9% lift in Froster Sales over previous year
• Developed and Implemented custom I-Phone App
• App Featured for innovation in Marketing Magazine
• Based on response, launched Mid-Campaign add-on component to have consumers name the next Froster holiday flavour
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Capture the spirit of Back to School and Back to Work among Facebook fans looking to re-design their working environment.
Create deep user engagement while generating seasonal product interest.
HomeSense
Design Your Digs
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HomeSense
Our Execution: Microsite, Facebook App, Strategy, Design & Development
• Custom Omniture analytics with click-tracking to measure ROI of various media outlets: i.e. Radio, print, in-store, online.
• Drag and drop functionality for fans to design their unique environment from HomeSense products to create their own dorm or home office
• Strategy and Concept developed for our agency partner (including full User-Experience (app flow & wireframes)
• Full Creative, Design & Development
• All content uploaded to microsite was mirrored on the Facebook application (and vice versa)
• Flash implementation: ability to change room wall colours, used real life products, easy to use drag and drop tool
• Robust contest engine (most votes wins $1,000 HomeSense gift card)
• Printable item lists for any room (create a shopping list to take to store)
• Database of all products to show total savings & in-store price of products
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HomeSense
Our Execution: Cross-media integration (TV, print, in-store, radio, online)
• Over 7,000 User-Generated Content uploads in under 1 week
• Over 15,000 new Facebook Fans
• Selected by Facebook as a featured application
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Free Samples: Go Viral!
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Kraft Crystal Light
Source: Add This Blog (http://www.addthis.com/blog/page/4/)
Distribute 50,000 samples online.
Provide secure system for non-duplication and sample fulfillment.
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Our Execution: Online, Sharing, CMS, Facebook integration, Analytics
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Kraft Crystal Light
• Developed a strategy for open product distribution online and on Facebook
• Strategy Development and User Experience (UX) design
• Custom CMS created for the fulfillment house (they can download daily Excel files of sample requests)
• Rapid prototyping: Created in under 2 weeks
• Research and Development that allowed non-Facebook users/traffic to still access the application and request free samples without the need to create a Facebook account
• Application Hosting
• App Development (bilingual deployment)
• Analytics Integration
• Bilingual Execution (Fre/Eng)
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Our Execution: Online, Sharing, CMS, Facebook integration, Analytics
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Kraft Crystal Light
Started off with 0 fans
Custom CMS for the fulfilment house to send out samples
FIRST of it’s kind in Canada - Accessible to Online and Facebook members seamlessly
Bilingual (Fre/Eng)
VIRAL Option to Share after sample confirmation receipt
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Our Execution: Online, Facebook, Rich-media banners
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Kraft Crystal Light
Source: Add This Blog (http://www.addthis.com/blog/page/4/)
• Viral growth: 300 samples Day 1, 6,000 samples Day 2
• 49,000 samples distributed digitally in 4 weeks (had to close application to prevent exceeding sample supply)
• 11,000 new Facebook fans generated (Facebook “Like” was not a sample requirement)
• Cross-channel media: Online, Facebook, Rich-media banners
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Mario Zelaya Managing & Exec. Creative Director t: 1(888) 483-3331 m: (905) 334-5445 f: 1(888) 331-3231 e: [email protected] w: www.majesticmedia.ca
Edward Sattaur Director of Agency Partnerships
t: 1(888) 483-3331 m: (416) 735-5885 f: 1(888) 331-3231
e: [email protected] w: www.majesticmedia.ca
Contact Information