maintaining your site module 8: web publishing and maintenance lesson 7

Maintaining Your SiteMaintaining Your Site

Module 8: Web Publishing and Maintenance

LESSON 7LESSON 7LESSON 7LESSON 7



Lesson OverviewWhat happens once a Web site is live on the Internet?

In this lesson, you will learn: To use analytic analysis to determine the effectiveness of a Web site To use bug reports to improve the Web site About the importance of periodic backups



Guiding Questions Once your Web site is live on the Internet, how does your job as a

designer change? What must be done to keep your site functional and valuable?



What Is Analytic Site Analysis? A study of the behavior of visitors to a site

• How many visitors have been to the site?

• How much time do viewers spend on the site?

• What Web browser do viewers use?

• What is the geographic location of viewers?

• How are viewers getting to the site? Information that can be used to improve the site E-metrics – the standards used to create the analysis



How Many Visitors Are Viewing the Site? Might point to the effectiveness of the meta tags

May need to change or add site meta tags

Might point to the need to promote the site to the target audience

Businesses using an SEO service might use this as an evaluation of the service



How Long Are Visitors Viewing the Site? A short time might indicate wrong keyword meta tags A long time might indicate frustration with site navigation In e-commerce this information is critically important A low proportion of sales to views indicates further analysis

changes



What Type of Web Browser Are Viewers Using? Can help with technical testing of the site If one browser is used more than others, that browser should be

given more attention in technical testing Might point to a browser not initially tested, but should be tested



What Is the Geographic Location of Visitors? Indicate the global reach of your site Might indicate the need for a designer to target the needs of visitors

in specific locations Think back to the Microsoft, Coca-Cola, and IBM Web sites



How Are Viewers Getting to the Site? Directly

Indicates the viewer has gotten the URL from a source Links

Indicates a link to the site has been placed on another site Search engines

Indicates the effectiveness of meta tags or an SEO



Bug Reports Errors that occur with the site

Might be errors not found during the initial testing of the site

Might be errors that occurred after publishing the site to the Internet

Types of bug reports

Directly reported by a viewer

From an Internet service



Periodic Backups Backups should be made every time the site changes Backups can be made to multiple storage devices



Assignment Look at free and fee-based analytic analysis services. Use the “Analytic Analysis Services” guide (S.8.7.WS_Analytic) for in-

depth research of one of the services.

Cownter - http://cownt.us/ Crazy Egg – Visualize your customers - http://crazyegg.com Click Density - http://www.clickdensity.com Smarter Tools -

http://www.smartertools.com/SmarterStats/Features/Web-Log-Analytics-Interface.aspx

Google Analytics - http://www.google.com/analytics/index.html Piwik open source Web analytics - http://piwik.org/ Clicky Web analytics - http://getclicky.com/

maintaining your site module 8: web publishing and maintenance lesson 7

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